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I’m a regional sales and marketing leader who thrives at the intersection of commercial strategy, brand storytelling, and customer insight. With over 20 years of experience spanning hospitality, FMCG, luxury retail, and digital services, I’ve led multi-market growth across Asia-Pacific - delivering double-digit gains in the complex markets of China, Singapore, and Malaysia. My core strength lies in translating ambition into execution: • Owning and scaling P&Ls across business units • Building brands that drive not just awareness, but revenue • Leading through transformation, ambiguity, and new market entry • Crafting commercial partnerships that open doors and sustain momentum I’ve managed 19 sets of P&L, secured regulatory licenses, developed B2B ecosystems, and built consumer-facing experiences that customers love—and teams are proud of. 𝗡𝗼𝘁𝗮𝗯𝗹𝗲 𝗪𝗶𝗻𝘀: → #1 Commercial Director in APAC for Club Med – Drove annual growth of 12% YoY in Singapore (2008–2011) and an astounding 30% every season in China (2011–2014). → Licensing Strategist – Successfully architected and obtained an unallocated moneylending license in Malaysia for Sea Ltd in 2021. → Award-Winning Distributor – Recognized in Asia as Most Admired Distributor and Most Valuable Business Partner in the luxury FMCG space. I blend deep Asia market knowledge with cross-industry clarity — and I lead with extreme ownership, ambition, and ethical integrity. 𝗧𝗵𝗲 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗦𝘁𝗼𝗿𝘆 𝗕𝗲𝗵𝗶𝗻𝗱 𝘁𝗵𝗲 𝗣𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹: I was born into comfort — my father built Singapore’s largest seafood processing business, but never indulged me. By 18, I had worked as a KFC cook, mall security, sales promoter, and a convention sales lead. Things changed in my first year of university in Australia, when my father's company collapsed in a series of mishaps. He was declared bankrupt, and I had to support myself as a foreign student in the Gold Coast for three years. Through failure, isolation, and adversity over 3 decades, I have learnt the meaning of perseverance, dignity, and reinvention. Life lessons continue to shape me. Today, I thrive in complexity. I love building ecosystems, growing businesses, coaching people, and solving difficult strategic problems for organisations in Asia. 𝗜𝗳 𝘆𝗼𝘂'𝗿𝗲 𝗮 𝗖𝗘𝗢, 𝗯𝗼𝗮𝗿𝗱 𝗺𝗲𝗺𝗯𝗲𝗿, 𝗼𝗿 𝘀𝗲𝗻𝗶𝗼𝗿 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻-𝗺𝗮𝗸𝗲𝗿 𝘄𝗶𝘁𝗵 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗽𝗮𝗶𝗻 𝗽𝗼𝗶𝗻𝘁𝘀 𝗶𝗻 𝗔𝘀𝗶𝗮, 𝗜’𝗺 𝗿𝗲𝗮𝗱𝘆 𝘁𝗼 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝗻𝗮𝘃𝗶𝗴𝗮𝘁𝗲 — 𝗮𝗻𝗱 𝘄𝗶𝗻. 𝗟𝗲𝘁’𝘀 𝗰𝗼𝗻𝗻𝗲𝗰𝘁. +65 93385100 [email protected]

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