Kenny Lim's Linkedin Analytics

I am the China Whisperer. I help global leaders decode China's mindset, strategy, and economic playbook. With over 25 years of experience across hospitality, FMCG, luxury retail, and digital services, I’ve led commercial growth, built brands, and navigated government relations across Asia - including 10 years on the ground in China. Today, I distill that experience into China Decoded™: keynotes, briefings, workshops and advisory designed to help businesses negotiate, partner & compete in a China-shaped world. China is no longer just a market. It’s your competitor. Your supplier. Your partner. And most crucially - it’s the mindset shaping your biggest customer’s next move. Whether I’m advising a board, coaching executives, or speaking on stage, my work brings clarity where others see complexity. Because understanding China isn’t a courtesy - it’s your strategic armour. What I’ve Done: Managed 19 P&Ls and scaled regional business units. Secured licenses in complex regulatory environments. Built revenue-generating brand strategies, not just visibility. Developed B2B & D2C ecosystems across sectors. Delivered growth in both emerging & mature Asian markets Notable Wins: → #1 Commercial Director, APAC @ Club Med - 30% YoY seasonal growth in China → Strategic License Lead @ Chinese dominated Sea Ltd - Delivered moneylending license in Malaysia (2021) → Multi-award-winning FMCG distributor in luxury beauty and wellness My Story: I grew up in privilege - my father built Singapore’s largest seafood processing business. But when it collapsed, I was a university student in Australia with no financial support. I worked as a 'gunner' - writing assignments for other students - to survive. That early crash course in reality shaped my approach to life and leadership: Own your ambition. Adapt under pressure. Earn your wins. Today, I thrive in ambiguity. I build, coach, and solve difficult strategic problems for businesses across Asia - and help others read the room when that room speaks Chinese. If you’re a CEO, board member, or senior decision-maker wrestling with strategy in Asia or rising Chinese influence, I’m here to help you navigate - and win. 𝗟𝗲𝘁’𝘀 𝗰𝗼𝗻𝗻𝗲𝗰𝘁. +65 93385100 [email protected]