Apexon

Copywriter

Copy By Linda

Whether your goal is to just engage with current customers or perhaps even introduce a new product or service to your audience, you have to be clear and consistent in your communication.

My goal is to implement consistent content marketing strategies, continually assist with generating leads, increase brand awareness, engage wth targeted demographics, and most importantly, help attain a positive ROI/higher sales

Copy By Linda can provide you with the solutions to help propel your company to the next level.

Chief Copywriter/Content Writer

WizMotions

Remotely led business development efforts and work to coordinate new animation video projects with  creative team. Conduct meetings/video presentations with C-level executives and owners to further enhance their content marketing/sales efforts with the use of video animation.

Director Of Business Development

The NW Wedding Directory

Remotely managed 10 states and consistently earned company increased ROI. Coordinated meetings and projects in 3 different time zones.

Regional Sales Director

WindRiver Marketing

COMPELLING CONTENT THAT DRIVES VALUE AND SALES. As a business professional for over a decade, I have the knowledge and experience to know that if an organization doesn’t consistently produce amazing marketing content, then sales will stay stagnant.

I craft compelling messages resonating with prospects and customers, leading to increased revenue. I understand the principles of branding and the importance of driving a positive ROI.

My secret sauce? I don’t just know writing. I’ve gained practical experience within corporations as a Director of Business Development, Director of Marketing, and a quota-carrying Regional Sales Manager.

Some of my career highlights include: 
• Driving 80% of new sales and increasing business retention 
• Securing multi-year supply chain contracts
• Developing direct mail/integrated marketing campaigns for numerous companies, resulting in increased exposure and sales for a major automobile dealership and year over year gains in fundraising and enrollment for a University.
• Serving as a Regional Sales Director, in a remote work environment, managed 10 states, consistently ranking 1st in engagement and sales.
• Acknowledged by an internationally recognized vacation destination for branding efforts related to a new campaign with a focus on increasing guest awareness.

Why am I a proficient writer?
1. I interject my humor and personality to make the process fun.
2. My "pleasant persistence" ensures projects stay on track.
3. With 20+ years in Marketing and Sales, I understand what it takes to make campaigns more effective. 

What else makes me different? I am a verified-copywriter with the American Writers & Artists Institute and have extensive experience in the following industries: advertising, (BFSI Industry) banking/financial service, consumer goods, digital marketing, direct mail and print, education, healthcare, manufacturing, non-profit, online retail, high tech, and travel.

I am a trusted resource who consistently creates clear, concise, and compelling written content that drives sales, increases brand awareness and strengthens business reputations.

My experience includes:

Branding
Marketing
Sales
Blogs
Articles
Email Marketing
UX Copywriting
Social Media Marketing
Marketing/Business Research
Sales Enablement
Sales Letter Writing
Direct Mail
Website Content
Press Releases
Case Studies
Newsletters
Video Scripts
SEO
Online Ads
Editorial Content
Lead Generation
Funnel Copywriting
Marketing and Sales Campaign Development

Get in touch today! https://lindalasiewicki.carrd.co

You don’t need more followers.

You need more proof.

Your content highlights your experience.

Do you have business experience?

Life experience?

What can you share with others that adds value?

Content flows from thought.

Herea are 7 types of content that build authority (and how to use them strategically):

1. Educational content.
↳ Teach what you know to show what you know.
↳ Authority is built through clarity.

2. Behind-the-scenes content.
↳ Pull back the curtain.
↳ Transparency builds trust.

3. Customer stories.
↳ Social proof beats self-promotion.
↳ Let others sell your value.

4. Thought leadership posts.
↳ Share opinions, not summaries.
↳ Bold thinking attracts alignment.

5. Personal reflections.
↳ Humanity is your strongest marketing strategy.
↳ Relatability drives reach.

6. Data-backed insights.
↳ Numbers validate narratives.
↳ Use proof to turn skeptics into believers.

7. Long-form storytelling.
↳ When you go deep, you build depth.
↳ Consistency compounds visibility.

The right content doesn’t just inform. It influences.

Consistent value turns you into “the one they remember.”

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Linda Lasiewicki

Premium Ghostwriter and Content Strategist turning ideas into clear, compelling, and consistent messages for Brands, SMEs and Professional Service Providers | Sharpening voice | Elevating credibility | Building trust

Here are 7 types of content that build authority

You need to hear this.

You won’t believe it.

Isn’t that how a lot of good stories start?

Think about the last time your friend told you a story.

Most likely, you were hooked right from the beginning.

Guess what?

That works in business too.

A good story can sell a  product.

Today, a great story sells trust.

Here are 7 reasons storytelling builds influence (and how to use it in business):

1. Stories make meaning.
↳ They give facts emotion.
↳ And emotion drives decisions.

2. Stories create connection.
↳ People remember people, not presentations.
↳ Your story is the bridge.

3. Stories simplify the complex.
↳ What’s hard to explain becomes easy to feel.
↳ That’s how ideas spread.

4. Stories position you as human.
↳ Vulnerability builds credibility.
↳ We trust what feels real.

5. Stories inspire action.
↳ A good call to action tells people what to do.
↳ A great story makes them want to do it.

6. Stories scale your voice.
↳ You can’t be everywhere at once.
↳ But your story can be.

7. Stories shape reputation.
↳ The way you tell it defines how the world remembers it.
↳ So tell it intentionally.

The right story doesn’t just describe your value, it demonstrates it.

People don’t buy products. 

They buy the story they tell themselves after hearing yours.

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Here are 7 reasons storytelling builds influence

The deal was slipping away.

Then one carefully written email changed everything.

The biggest lesson? Writing is a superpower.

It drives the sales process.

Let me explain…

The potential client had gone silent. 

Instead of pushing harder, I sent an email to summarize goals and restate value.

Through the consultative sales process, you gain valuable insights.

Written summaries get attention.

Do it right and people respond. 

The deal happened!

Writing drives success.

Clarity converts faster than pressure.

Writing turns benefits into belief.

It teaches empathy.

It builds credibility before the call.

It creates consistency across touchpoints.

It sharpens your story.

It trains you to listen.

It leaves a trail of influence.

Sales isn’t persuasion, it’s precision. 

Writing makes your message believable.

If you’re struggling with sales content, DM me.

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Want to know one of the scariest things in business?

It can stop deals cold.

Derail teams.

Destroy trust.

It's miscommunication.

If you want to practice risk prevention, try writing.

Writing prevents misunderstandings and builds stronger teams.

If you want to communicate better through writing:

Start with the goal.

Use short sentences.

Avoid assumptions.

Add context, not clutter.

Reread before you hit send.

Pay attention to your tone. 

End with alignment.

It keeps business alive.

Miscommunication is costly. 

Good writing is profitable.


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People use AI to make content faster.

The smart ones use it to think deeper.

It's a strategy partner.

Use it to make an impact.  

Here’s how to turn AI from a shortcut into your creative edge:

1. The Mirror Test – Use AI to reflect your ideas back at you.

Generic thinking creates generic outputs.

2. The Remix Method – Feed it your best work, then twist the results.

Leverage what you know to reveal what you’ve been overlooking.

3. The Refinement Rule – You're not finished with draft number one...craft your own, unique message.

Readers want to hear from you!

AI isn’t replacing creators.

It’s revealing who’s still thinking for themselves.

AI is a tool.

You can't replace human and emotional intelligence.

Strategy wins!

How do you make AI expand your originality instead of shrinking it?


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Two departments. Total chaos.

What I discovered…

What people say isn't always clear.

In this case, our manager meant to give direction. 

The team heard nothing but criticism. 

And loudly!

Needless to say, tense moments followed. 

What’s interesting?

An email fixed the communication issues.

It restored trust.

Writing breaks down barriers.

And helps your ideas actually land.

It slows you down.

It clarifies the “why” behind the “what”.

It creates alignment across teams.

It turns emotion into explanation.

It levels the playing field.

It transforms misunderstanding into momentum

Talking confuses.

Writing clarifies.

Clarity is leadership’s quietest tool.

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Most leaders think communication happens in meetings.

The truth? 

Your words on paper often speak louder than your voice.

Here's what happens...

A VP sends a quick note about a new initiative.

The VP thinks it’s clear.

Marketing goes one way.

Sales another. 

Operations freeze. 

I'm sure we've all had experiences like this.

A small message that creates a week of confusion.

Resulting in misalignment across departments.

Here's what that VP could have done instead:

Simplify complex ideas
↳ Break jargon into plain language
↳ Clear writing ensures everyone is on the same page

Clarity multiplies impact.

 Be concise and purposeful
↳ Every word serves a reason
↳ Avoid filler that distracts from the message

Precision builds credibility.

Ask questions through writing
↳ Encourage engagement and reflection
↳ Guide conversations without dominating them

Curiosity fuels influence while sparking alignment.

Good writing makes ideas understood, remembered, and acted upon.

Great leaders share ideas.

Learn to write like a leader.

What’s one technique you’ve used to make your communication more effective?

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Some business leaders think they can’t write because they’re “too busy.” 

What if I told you the smartest ones don’t write at all?

If you’re a founder, consultant, or subject matter expert, you’ve probably thought...

“I should be sharing more."

Truth?

You don’t have to do it alone. 

That’s where a skilled ghostwriter comes in.

Turning your ideas into influence, without costing you time.

A ghostwriter can help you:
💡 Save 5–10 hours every week
💡 Build trust and authority with your audience
💡 Transform your ideas into polished thought leadership
💡 Maintain consistency
💡 Amplify online visibility
💡 Clarify and strengthen your own ideas
💡 Build a lasting digital legacy

I’ve helped leaders just like you take back their time. 

Great content doesn’t drain your energy.

It multiplies your presence. 

If you’re ready to show up consistently without doing it all yourself, a ghostwriter isn’t a luxury.

It’s a strategy.

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You can’t clone yourself.

But your writing can.

Here are 7 ways writing helps you scale (even when you’re not in the room):

1. Writing builds systems.
↳ Clear SOPs replace constant supervision.
↳ Scale starts with clarity.

2. Writing establishes authority.
↳ Every post, article, or email builds proof of expertise.
↳ Visibility compounds credibility.

3. Writing attracts opportunity.
↳ You become searchable, quotable, and referable.
↳ That’s inbound growth at work.

4. Writing improves decision-making.
↳ When you write things down, thinking sharpens.
↳ Action follows clarity.

5. Writing aligns teams.
↳ Shared words create shared vision.
↳ That’s how execution becomes effortless.

6. Writing nurtures trust.
↳ Transparency breeds belief.
↳ People buy from who they understand.

7. Writing lasts longer than you do.
↳ Good words work for years.
↳ Great words build empires.

You don’t need more hours. 

You need better sentences.

Words are the only business tool that scale both reputation and revenue.

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Here are 7 ways writing helps you scale 

Writing is where clarity fizzles or compounds.

Every unclear sentence creates invisible friction.

And friction kills momentum long before it kills results.

The best companies write with intent.

They treat words as tools, not decoration.

Fix the way your organization writes, and you’ll fix how it moves.

5 Signs Your Business Writing Is Costing You Growth

--> You explain emails in meetings.
If you have to clarify it, the message wasn’t clear.

--> People reply with “Got it” but don’t act.
“Got it” is usually polite confusion.

--> You edit for grammar instead of meaning.
Perfect punctuation can’t fix poor direction.

--> You repeat yourself often.
Repetition is what happens when messages don’t stick.

--> Your tone sounds smart but not human.
People respond to warmth, not wordplay.

Which of these five warning signs do you see most often? 

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