Ecom Ideas

EcomIdeas.com is a free, comprehensive catalog of ecommerce ideas and in-depth articles for product managers, developers, UX designers, CRO pros, agencies and consultants

As an "ecommerce truffle pig" I'm always on the hunt for great examples from across the web

I share my fave finds daily through the Ecom Ideas LinkedIn page and publish a weekly(ish) newsletter covering trends and opportunities in ecommerce

Owner / Content Creator

Edgacent

Ecommerce consulting to help you discover the Edgacent Possible: the next best opportunities to grow your revenue online.

Founder / Ecommerce Consultant

CorporateGift.com

VP of Ecommerce

Director of Ecommerce

Elastic Path

Director of Digital Commerce Strategy

Skava

Director of Digital Experience Strategy

WebLinc Commerce

Director of Merchant Strategy

Workarea Commerce Platform

Director of Merchant Strategy 

Elastic Path Software

During my 8 years with Elastic Path Software, I authored and managed the Get Elastic Ecommerce blog, growing it from 200 to over 25,000 daily readers, with recognition from the Wall Street Journal as one of 15 entrepreneur blogs worth reading and a top-50 spot on the AdAge Power 150. 

In addition to covering trends and ecommerce analysis on GetElastic, I provided consulting on conversion optimization, web experience, content marketing strategy and more to some of the world's largest and most exciting online companies.

Offline I've spoken at the X.Commerce Summit, Conversion Conference, Affiliate Marketing Days, Shop.org Annual Summit and Merchandising Workshop, Silverpop's Email Roundtable, BOLO, Northern Voice, the Massive Technology Show and BarCamp Vancouver and presented various online events with Marketing Experiments, Hubspot, WhichTestWon, Ecommerce Experts and the Elastic Path Webinar series, and provided expert opinion to Inc Magazine, Entrepreneur, Time, The LA Times, New York Times and Forbes. 

A member of Canadian Women in Communications, I've served as faculty for the Banff New Media Institute’s Career Accelerator Program. In 2008, I was named one of Vancouver’s Tech Women to Watch and placed #25 of Invesp Consulting's Top 100 Influential Marketers of the year.

I've also had the honor of being selected in the top 5 of the DMNews Top 30 Direct Marketers Under 30 in 2009.

Director of Ecommerce Research

Image X Media

Marketing Director

Founder @ Edgacent & Ecom💡Ideas

Evangelizing all things ecommerce since 2007. Publisher of EcomIdeas.com. Former author of the Get Elastic Ecommerce Blog and Ecommerce Illustrated. Co-founder of Edgacent Ecommerce Advisors. Powered by caffeine and frozen mangos.

I'm constantly "ecommerce trend hunting" and sharing all my fave finds daily here on LinkedIn

#Shopify's own data found 82.4% of shops lazy load above the fold images 😬  so it updated Liquid code properties to help (but most sites still aren't using them) 😬 😬

Leveraging this logic is one way to help improve your #UX and #CRO, another is to ensure your theme is running on a high-performance framework

Clean Canvas have invested thousands of hours into optimizing its theming framework for SPEED with:

🏎️ ZERO bloated Javascript libraries
🏎️ One-click lazy load settings
🏎️ Preload settings for faster interactive content
🏎️ Section-level animation settings (another #webperf factor)
🏎️ Image quality and mobile image settings
🏎️ Comprehensive features that eliminate your need for 3p apps

..and user tips are embedded throughout the theme to remind non-devs how to keep their site fast as they add their own content on the daily💡

If you're a #shopifydev or agency, why build client sites on Dawn? Test drive Canopy in the Theme Store 🌴 https://lnkd.in/gucRh4Kt 

#ecommerce #dtc #google #corewebvitals #webperformance #shopifydeveloper #webdesign #webdevelopment #conversionoptimization

Linda Bustos

Linda Bustos on LinkedIn • 5 min read

Site Speed: Why your Shopify theme lazy loads your LCP image (and how to fix it)

I shop this site several times/year but this form always slays me 🙃 it's like they ran the fields through a Boggle machine (extra credit for Login with Microsoft)

#UX #UXUI #CRO #webdesign #ecommerce

Friends don't let friends lazy load above the fold content 🦥 I keep finding big brands STILL doing this! #shopify has updated Liquid logic to fix this issue, we need to evangelize ⛪

I love to see #shopifydev teams like Clean Canvas taking it further by building non-developer friendly checkbox settings into Shopify themes to ensure content like background video can lazy load, and other above-the-fold sections can load without animation for better #webperformance 

Developers built out themes, but business users touch them every day, unwittingly impacting #SEO and #CRO 

Canopy is a great base theme to build out for clients with these performance enhancements built right in 😉 https://lnkd.in/gqate4jd

🔗 Link to Shopify's own blog post detailing their new(ish) Liquid properties in the comments, and a GREAT Youtube video if you want to dive deeper

#ecommerce #webperf #google #corewebvitals #conversionoptimization #dtc #retail #UX

Interactive product finders can perform fast 🐇 or slow 🐢 depending on how you implement them 👆 Shawn O'Neill from SpeedSense Web Performance shares a tip that can shave literal seconds off each filter application 👇

Use caching vs making backend calls and lose that lag

Compare Alpina (>5s interactions) to IKEA (74ms) !!

Caching can be done within the search engine service itself (vs the client device) using its in-memory cache to avoid querying a slower disk/database on every request

Client-side caching on-device, via CDN cache or web server cache can all be leveraged to build a fast search experience as well

Moral of the story, use #performance savvy developers 😉  

For more #webperf tips on trending Ecom Ideas, check out 
Keeping Commerce Performant: Expert Tips for 11 Ecom Trends
https://lnkd.in/guBkPW6s

#ecommerce #sitespeed #google #corewebvitals #CRO #conversionoptimization #webperformance #UX #UIUX #UXUI #webdesign #dtc #d2c #headlesscommerce #search #merchandising

Unpopular 🔥 hot take and prediction 🔮 Gen Alpha is going to change the #CRO and #UX game 🎮 If you’ve never been humbled watching an 8 year old play Minecraft then maybe you disagree 😝

They’ll be more tolerant of friction and your spicy designs 🌶️ 10 yrs from now our stodgy guidelines will be obsolete 🦖 (but we need more data, that’s just a hypothesis) 👕

Thank you Becca Anderson for hosting me on the ↗ Click to Buy podcast - full episode here https://lnkd.in/gb-MQX-Z

Which test won? 🧪 Delivery estimate tool or "calculated at checkout"?

This and +4 more shopping cart A/B test cases revealed and analyzed in tomorrow's Ecom Ideas newsletter collab with GuessTheTest  🛒 

Some will really surprise you!

Are you on the list? https://lnkd.in/gwn4NZ-4 

#ecommerce #CRO #conversionoptimization #abtest #abtesting #marketing #psychology

Selling to Canada 🇨🇦 some experiences make you go dam 🦫 Get the #UX guide in Monday's Ecom Ideas email 🍁 https://lnkd.in/gwn4NZ-4

In honor of #canadaday we'll cover the big little details from entry gates and shipping, price and unit conversion to microcopy

#ecommerce #UIUX #CRO #webdesign #shopify #dtc

Animations are everywhere 📽️ but they can impact #corewebvitals and #SEO by dragging down LCP or bumping CLS. You want to consider a) where animations live within your page template and b) how fast they paint

I love that forward-thinking #shopify theme developers like Clean Canvas are building animation controls right into their themes so business users can control the experience (and #webperf) without dev tickets

Canopy is a great example of this https://lnkd.in/gqate4jd with built-in animation control for sections like:

📽️ Image banner
📽️ Slideshow
📽️  Icons with text
📽️  Scrolling banner
📽️  Promo strip
📽️  Custom HTML/Liquid
📽️  Background video
📽️  Rich text

And unticking the animation setting also removes lazy loading for above-the-fold sections - killer 🔫

#ecommerce #shopifydev #UX #webperformance #CRO #dtc

Temu just cuttin' to the chase #emailideas




🙏 ✉️
#email  #emailmarketing #ecommerce #KISS #copywriting #ecommerce

Next week's Ecom Ideas email is a collab with GuessTheTest 🙌 🧪 5 surprising cart page A/B test results 😲 🛒 Get on the list https://lnkd.in/gwn4NZ-4 (drops Tuesday)

Deborah O'Malley built an amazing catalog of test results with TONS of #ecommerce cases + expert analysis to binge
Check it out: https://guessthetest.com/ 

And if you have an insightful A/B test result you’d like to contribute to Guess the Test, reach out to Deborah!

#cro #conversionoptimization #abtesting #conversion #shopify #checkout #marketing

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