Linda Franklin's Linkedin Analytics

Goal driven. Customer focused. I help your customers understand why they need your product. How? By connecting the puzzle pieces of the consumer experience—identifying your audience(s), their emotions, where they are in the buying process, market trends, competition—into product positioning and messaging. At the core, product marketing is about the voice of the customers and using empathy to connect your product to solve their challenges. I love building this process. I describe product marketing as one part psychology, one part detective work, and one part engineer. As a psychologist, I’m digging deep to understand your customer and using neuroscience to help with messaging. As a detective, I’m researching market trends and competition that can influence purchasing decisions. Finally, from these learnings, I engineer an executable go-to-market plan. Product marketing brings out my best super powers of curiosity, empathy, analysis, writing, project management and collaboration. I bring over 15 years of consumer digital marketing and product marketing experience; I understand the need to meet deadlines and align marketing to business revenue goals. As part of your team, you get someone who strives for excellence and takes full ownership. 🏆My Most Recent Accomplishments ✰ Product Marketing Certified: Leadership ✰ Product Marketing All-for-One Team of the Year ✰ Built first product marketing function for Crossover Health ✰ Launched first mobile app for Crossover Health ✰ Created and managed Go-to-Market for two COVID-driven online products (in record time!) ✰ Six “On-the Spot” awards for internal recognition 📚Current Memberships ✰ Product Marketing Alliance Leadership Council ✰ Marketing Profs ✰ Experian Toastmasters On a personal note: I'm an avid skier, coffee lover, and most recently having fun horse back riding (a new skill I started 3 years ago.)