Guided Arrows

I help founders and franchisees implement HR strategies to build and scale their business.

Founder | People & Culture Strategist

Neely Property Management, LLC

VP, Project & Asset Management

LeisureQuip, Inc.

LeisureQuip, Inc., is a leading distributor of pool, spa, and leisure products with a commitment to delivering these products to our customers in the most convenient way possible. 

We are relentless in our pursuit to grow ourselves, each other, and our business through an entrepreneurial culture & spirit. We strive to bring value to everyone we encounter and provide the type of service that we are proud to tell the world about. 

We believe in creating a place to work where core values, shared agreements, and healthy behaviors are at the forefront of our success. We inspire each other each day to learn, grown, and be the best in the world at what we do!

OUR CORE VALUES:

TRUST-We empower our employees to be entrepreneurial in their own areas, allowing them the liberty to make the best decisions for the benefit of the company and each other.

COMMITTED-We are committed to the success of our company, ourselves and each other, while at the same time not being afraid to confront the brutal facts of the challenges and hard work that it is going to take to reach our goals.

SOLUTION- PROVIDERS-We relentlessly solve problems, whether this be for customers, vendors, employees, or even people calling on our business. 
We strive to bring value to everyone we encounter.

RESPECT-We treat all our customers and employees in the way we would like to be treated if we were in their position. We provide customer, client, and employee service that we are proud to tell the world about.

Vice President

Relentless Fulfillment

Relentless Fulfillment, a LeisureQuip Company, is a fulfillment/distribution center and 3PL located at 12693 Old Virginia Rd in Reno, Nevada. We specialize in B2C, e-commerce fulfillment, FBA Prep, and Specialty bundling of products both for our own business and 3rd party clients.

We find that the Reno location is a benefit to our clients, with economical drayage from the Port of Oakland, overnight/2 day ground delivery to a large portion of west coast consumers with easy and economical access to eastbound transportation.

We have developed our core operations around our sister company LeisureQuip, Inc, a leading internet retailer of pool and spa products. We have figured out the best processes by learning from ourselves. Most other 3PLs do not experience the entire product lifecycle manufacturer to consumer that we deal with every day. Ultimately, this means we can provide our 3PL clients better service, transparency, and communication because our team knows the challenges you can face firsthand.

Our employees are the lifeblood of our business and will be yours as well to service your operations (or account). We take our time to hire the right employees and foster a culture that cares to do an excellent job for you, our client and partner. There is more to business than just the bottom line. At RF we believe in mutually beneficial relationships. Your success is our success!

Our commitment to you is to communicate proactively and offer solutions that we would be happy with if we were in your shoes. We believe a long-term relationship is built on open communication and trust.

Allow RF an opportunity to take logistics and fulfillment off your list of concerns and let the experts handle it for you!

FBA Prep – Ecommerce Fulfillment – Cross Docking – B2B - Storage

Simco Imported Shoes, Inc. (ArcopedicoUSA)

Upon joining Simco in 2016, Lindsay began infusing her passion for conscious business and process improvement disciplines into the company’s culture. She dedicated her time to improving internal processes, promote efficiency, and developed high performing, cross functional teams which resulted in the ultimate customer experience.

For the last 30 years, the company has been primarily focused on their B2B distribution, but in 2019, she led the charge and launched the company’s first B2C e-commerce channel to expand the company’s portfolio. In just 1 year, gross sales surpassed the anticipated ROI by over 300%. The Portuguese based brand can now be found at www.arcopedicousa.com.

Under her leadership, Simco was recognized in the community as a NNHRA Best Place to Work Finalist (2017) and received numerous nominations for EDAWN’s Existing Industry Awards: Employees First (2017, 2018), Corporate Citizen (2017, 2018), Small But Mighty (2018), and Company of the Year (2018).

Chief Operating Officer

Apex Performance Solutions, LLC

Microsoft Business Process Management Initiative: Project Manager

Driving the Core Team and the global effort to implement and operationalize Business Process Management (BPM) methodology across Microsoft’s worldwide Regional Operations Centers (ROC). This project encompasses the identification of all business core processes, mapping, and ultimately optimizing core processes of the business resulting in increased efficiency (AHT), customer satisfaction, program/product launch readiness and long term profitability in turn increasing ROI. I successfully landed a global user Sharepoint UI, User stories for each LOB, FAQ’s, and walking deck to inform and deliver training overviews to promote the adoption of BPM and align with FY16 business priorities.

BPM Project Team Sponsor:  "I just wanted to take a quick moment to let you know how happy we are with Lindsay’s work.  She has been a splendid add to our BPM Project Team and her impact is demonstrated every week through our rhythms, updates, and project artifacts.  She has demonstrated a lot of leadership in bringing our cross Org, Global Team together and instituted creative ways of ensuring accountability.  She’s always got a great attitude and bright disposition and just wanted to thank you for providing another quality Apex resource!"

Project Manager: Microsoft Volume Licensing | Business Process Management (BPM)

Microsoft Operations Partner Incentives Division: Program Manager

Ensuring that Microsoft's partners are vetted and onboarded into specified OEM incentive programs designed to promote product and create market share.

As the Project/Program Manager, I handled all aspects of onboarding, vetting, and managing the OEM partners for exclusive incentive programs, deals and campaigns. Integration of activities across several groups at Microsoft including calculations, reporting, compliance and audit to ensure incentive payments/reporting deliverables are met and are within SLA/Program eligibility terms.

Program Manager: Microsoft Partner Incentives

iWebVisit.com, LLC

iWebVisit.com is the first and only complete 3rd generation Video Visitation System designed especially for the corrections industry, Using cutting edge video compression technology and a complete cloud-based visitation system that considerably simplifies the visitation process.

Responsible for creating and developing core company policies and procedures for ground floor technology start up; identified key weaknesses in business practices and implemented solutions.  

As Lead Project Manager I successfully completed simultaneous nationwide deployments including project analysis, budget, design, development, implementation and evaluation. I developed, designed and presented sales demonstrations and was the on-site product/software Trainer. I directly interfaced with several levels of government personnel to review service contracts, prepare and evaluate RFP specifications/submissions and conduct site survey/infrastructure inspections nationwide.

I collaborated directly with the Senior Developer to plan and analyze potential system feature enhancements (UI/UX) and their viability/system stability. I regularly performed rigorous code testing on all HTML/SQL updates prior to new deployments and managing new bug tickets. I lead the deployment of a large project converting all current client systems from our 1.0 to 2.0 version. 

I successfully implemented our Human Resources Department from the ground up including creating company policies, procedures, recruitment tactics, and performance management tools.  I was responsible for maintaining all aspects of employee record keeping and advised the company on federal and state regulation in order to remain compliant; conducted all new hire processing including phone screenings, interviews, orientations, harassment training, performance evaluations, employee surveys, disciplinary actions, terminations and exit interviews. I also established and utilized coaching and methods to encourage growth for all employees.

Operations Manager | Project Manager |Software Trainer

Hi! I'm Lindsay. 

I’m a people and culture strategist with over 15 years’ experience in operations and HR. Over my career, I’ve worked in ground floor startups, family-owned small businesses, and even magnificent 7 corporations. 

I believe when operational needs and human needs are in sync, it creates a business where everyone wins! 🥇 

I’ll let you in on a secret… 🤫 

I’ve never heard a business owner say, “I wish I hadn’t invested in my people and culture” but I do hear them say “I should have done it sooner.” 

What are you waiting for?

My personalized guidance and scalable systems will maximize your profitability and help you and your team be successful right from the start! 🚀

Career Highlights:
VP, HR | LeisureQuip
COO | Simco Imported Shoes
Project Consultant | Microsoft  

Education:
Masters, Business Administration (MBA) 
Masters, Management and Leadership

🎯I specialize in working with small business founders, franchisees, and nonprofits.

👥Schedule time with me here: https://calendly.com/guidedarrows/30min

🗞️ Subscribe to my newsletter here: https://guidedarrows.ck.page/bullseyebulletin


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