At the intersection of Cultural Impact x Innovation x Community. Integrated Influencer Marketing and Creator Economy Executive with 14 year’s experience in leading award-winning influencer marketing strategy, brand partnerships, Influencer relations and Creator programs for some of the biggest brands in the world. 

★ Named Social Media's Rising Star in the Events Industry by Event Solutions 
★ Named one of the top 42 Most Passionate Business Women on Twitter - Huff Po
★ Featured in Forbes, Business Insider, Marcom, Mashable, NY Times, Digiday
★ Keynote, guest speaker and panelist on Influencer Marketing strategy and the Creator Economy

I couldn’t find a platform that analyzes social comments at scale in the way strategists actually need or that helps clients understand the real value happening inside those threads — so I built one. And I named it Trace. 🫠 

It parses comments by sentiment, intent tiers, emoji + semantic mapping, objections, validation behaviors, and creator/platform role, then turns all of that into structured insight for planning and decision-making.

I ran 1,100 comments through it in minutes, surfaced cultural + conversion signals that would’ve been buried manually and already presented to a client today at Team One. Looking forward to spending more listening and applying the learnings instead of sorting through the noise and making decisions based on trad vanity metrics.

Lindsay Calabrese

★ 10yr Influencer Marketing Veteran 
★ Led award winning influencer marketing strategy and long-term creator programs, tactics and execution for some of the biggest brands in the world
★ Named Social Media's Rising Star in the Events Industry by Event Solutions 
★ Named one of the top 42 Most Passionate Business Women on Twitter - Huff Po

Public Speaking:

2012
* The Special Events: Creating a Branding Strategy using Social Media to Create Relationships and Stimulate Your Events Business 
* The Special Events: Panel - Stories from the Bleeding Edge: How REAL companies are translating social media into SALES
* BizBash West Coast Social Media Lounge Co-host
2013
* The Special Events: Panel - Marketing Masters - Twitter and Google+ Strategy for ROI
* ISES San Diego Panel: How to use social media to promote your brand
2014
* Lucky Magazine FABB (Fashion and Beauty Bloggers) Conference - Digital Entrepreneurs Panel
* BizBash Los Angeles - Social Media Roadmap: Understand the Various Platforms & Which Ones Are Best for You
* BizBash - Turning Event Design Into Social Media Decor
2015
* Meetup - Event Marketing Rockstars, Event Marketing Master Class
2016
* Meeting-Conventions.com: Webcast: Maximizing Attendees' Social Media Skills
* TechsyTalk: Influencer Marketing Panel. Harnessing power of highly influential
2017 
* Brand Innovators: Influencer Chatbots 
* NabShow: Witness the MET Effect
2018
* PCMA Convening Leaders: Broaden your events w/ influencer marketing
* W.I.I.M Women In Influencer Marketing: Not just a numbers game
* Social Media Week NYC and LA: From Impressions to Influencer: An Integrated Approach to Influencer Marketing
* SIMPLYLA - Interpreting Influencer Marketing Analytics
2019
* Digital Hollywood: The Social Differentiator: Social Data and Social Reach Partner with Hollywood

Influencer Marketing and Creator Economy Executive with a focus on Community, Cultural Impact & Innovation. Brand Partnerships & Culture Director at Team One.

There’s a whole genre of "influencers" who never break character despite what's going on all around us. Endless beige home tours. Endless Amazon hauls. Endless smiles. Endless click my aff link and make your home look exactly like my beige home while making a billionaire a trill. 

Unfollow.

This is not normal behavior. Our spend, has impact. We get to vote every day. Digital currency. Follower is a metric that matters more than ever now. It validates their platform.

I write my agency, Team One's, Next Gen Luxe Pulse newsletter, where we track how culture is reshaping the future of luxury. This excerpt is from our most recent edition on why 2026 will be the year luxury relearns how value works. Inspired by Katie Dreke, The Revolution of Repair LI post.

Luxury isn’t dying. It’s being re-coded. Gen Z isn’t rejecting premium goods, they’re rejecting the old mechanisms of how luxury signaled value.

Two shifts are driving the recalibration:
1️⃣ Scarcity sits in the room, not the scroll
2️⃣ Status sits in the long run, not the haul
Together, they’re changing how people shop, own, flex, and sustain.

1. The Store Returns as a Cultural Stage
Physical retail now feels more luxurious than digital. Not because online is bad, but because digital flattened access. IRL brings back:
✨ hierarchy
✨ taste
✨ discovery

Hence the rise of: queue culture, “only in-store” drops, RSVP retail, speakeasy storefronts, membership shopping and proof-of-attendance posting.

For younger luxury consumers, showing up is the flex.

Traditional funnels assume a clean journey (awareness → purchase). But Gen Z doesn’t progress — they circulatethrough fields: sneakers, beauty, art, nightlife, luxury, wellness.

Retail becomes the entry point, not the endpoint.

2. Durable Value & the Rise of Care as Status
Luxury is also renegotiating time. Value is shifting from “newest” to longest lasting — across materials, design, relationships, and story.

Signals of this shift are everywhere: repair culture, resale, archival fashion, anti-dupe sentiment, certified pre-owned programs and heirloom positioning.

Durability has become a taste marker. Stewardship a flex.

Progress isn’t only upgrade culture, it’s continuity culture.
In a disposable world, what endures feels luxurious.

***If you'd like to subscribe, message me and I'll add you as a sub. It goes out 2x a month.

Lindsay Calabrese 🍜

Brand-Building Executive | Marketing Partnerships & Experiential | Emmy Award Winner | Strategy & Execution | Entertainment, Media, Sports & Nonprofit I Board Member

My team is growing! I'm #hiring for Celebrity & Entertainment Partnerships, Lead at Best Friends Animal Society. 

Seeking someone with strong entertainment industry relationships who wants to put those connections to work for a mission that truly matters—and to collaborate with an amazing, best-in-class nonprofit team.

Please connect with me directly and pass along! 

https://lnkd.in/ggkuAV3f

The sponsored emails hidden between my real emails feel desperate.
You’re invading a private space and not even offering a one-time 10% discount in return. 🫠
If this is how you’re choosing to show up, you're not leaving the type of impression that you're paying for.

👀 check out this senior level influencer / creator role. Remote. Great pay! And you'll love working with Angela Seits.

VP of Strategy & Planning at DEPT® | Brand marketing leader driving business growth & transformation

I’m growing my team at DEPT® and looking for leaders who thrive at the intersection of strategy, creative, media and tech. If you're ready for your next challenge, let's connect.

•Group Director, Influencer Marketing https://lnkd.in/gB2e3Vp9
•Associate Director, Influencer Marketing https://lnkd.in/gf-5hKAn
•Director, Integrated Strategy & Planning https://lnkd.in/gCseg3DZ

VP, Creator Strategy & Innovation | Creator Economy Expert | Advisor

Connecticut just became the first state to launch a creator marketplace.

It’s called C4 — the Connecticut Content Creator Collaborative: a free, searchable database where local businesses can discover and connect with creators based on content category, geography, audience, platform, and price.

Creators currently in the marketplace include Mimi Gonzalez, Michell C Clark, Alex Curtis, PJ Kennedy, and more. 

Why this matters:

🤝🏾 Many local and small businesses miss out on the power of creator marketing. They don’t have the budget for a platform or agency — or even the time to manually find partners. C4 gives them a simple, accessible on-ramp.

💡 Creators of all sizes gain visibility and access to partnership opportunities, especially with local businesses and causes they’re already passionate about.

📈 The state gets modern storytelling that drives tourism, local business growth, and community connection.

"C4 is about recognizing that power and giving it structure," said Connecticut Governor Ned Lamont. "It's a modern economic development tool rooted in creativity, community, and connection."

That’s the key takeaway.

The more institutions support creators, the clearer it becomes: the creator economy drives real impact — for creators, businesses, and communities alike.

I expect other states will launch similar initiatives soon… hopefully Massachusetts is next. 🤞🏾

Office of Massachusetts Governor Maura Healey 👀

More insights like this in my newsletter: https://lnkd.in/eme5sJMq

Amazon home influencer moms still posting today of all days about 20 finds you won't regret buying. 🤡

Cool partnership job opp! Work with Kyle Udelson!!!!

Partnerships @ Klaviyo | UCLA Anderson MBA | xShopify, xTikTok

Calling all partner marketers 🎤 

Klaviyo is hiring a kickass partner marketer to support our exciting partner ecosystem.

Work directly with me (!!!) to launch and scale some of our largest partnerships.

We're talking 0-1 launches, market-moving moments and all the big events you can imagine 👌 

DM if interested! 

https://lnkd.in/gR_jjJSC

Speaking about repair in luxury, here is a stack from The RealReal about 6 items you can find at TRR that are worth repairing. https://lnkd.in/gTHGKmCV

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