Team One

I oversee our brand partnerships, creator and cultural strategy efforts.

The Aspiration Agency
Team One is purpose built to help premium and luxury brands become one of one. 
To construct brands of elevated aspiration and worth and be coveted by next gen affluents.

Brand Partnerships & Culture Director

SphereUs

SphereUs is an influencer management and analytics platform. We help marketers measure the "follower-base-overlap" of their influencer campaigns to analyze repeat engagements. We also offer unique "Creator Network" profile and audience analytics.

Advisor

Middle Child New Media

* Former Fractional Head of Brand Studio at Mason Media (Alex Rodriguez, Marc Lore, Nora Ali’s media company). 
* Former Fractional Head of Creator Growth for an AI video conversion company. Conducted focus groups on product viability. User acquisition + brand partnerships + email strategy decreased CAC from $55 to $8
* Created Influencer Program and affiliate model for two DTC brands with a 6-10x ROI. Paid media 2.5x ROI.
* Drove 215k organic video views in 24hrs through an influencer marketing campaign and sold out all product within video.
* Specializes in Influencer strategy, brand partnerships, Creator growth, Influencer relations and development and campaign management.
* Coordinate small and large scale influencer campaigns for top brands.

Influencer Marketing and Creator Economy Consultant and Fractional Marketing Executive

The Arena Group

The Arena Creator Network is a Creator Led, Cultural Content Hub powered by iconic media brands. 

It's a new way of working! Creator led content for brands with editorial and e-commerce tie ins. ✊🏼 

* P&L ownership of Creator Network
* Responsible for GTM strategy that secured a 7 figure brand partnership in first 2 months of launching the Creator Network. (Sports Illustrated x Google Search)
* First in-house Creator hire garnered 1.7M views on his 2nd TikTok on Men's Journal (page avg was <100)

Sports Illustrated, Parade, TheStreet, Men’s Journal + more. See full list of Brands here: https://thearenagroup.net/our-brands/

General Manager, Creator Network 

MarketPryce

Helped concept new product and brand cultural positioning. 

An AI powered platform that pairs Culture Drivers (Athletes) and brands who share the same values.

NIL Brand Partnerships, Athlete and Sports Marketing Consulting and Strategy

Head of Partnerships

Cashmere Agency

A leading cultural impact agency.

• Hired to build and oversee a new Influencer Marketing department.
• Developed an undeniably dope GTM Influencer strategy and capabilities.
• Led strategy on integrated agency and influencer led pitches, proposal build out and wrap
reports.
• Spearheaded Emcee and panelist strategy for internal cultural
impact summits, aimed to educate and inspire C-Suite, Executives, Brand Manager’s and the most influential franchise owners. Clients include: Taco Bell, Yum! Brands, Pepsico, Google.
• Developed TikTok strategy for NBCU, which holds record for campaign with most agency views
at 8B+.
• Produced two livestream shopping campaigns for Google x Walmart which sold out products.
• Part of the Web3/Culture3 committee.
• Influencer clients: Google (Gaming - 12 titles a year, Play, Pay, TV), Disney, NBCU, CBS, FX, Instagram,
Heineken, Taco Bell, Danone, Pepsico, Walmart, Nascar.

Vice President, Influencer Marketing

Whalar

* Oversee business development, identifying and evaluating opportunities and strategic partnerships.
* Hold tissue sessions with clients on establishing goals and objectives and key metrics to success.
* Formulate integrated social strategies leveraging influencers and content creators.
* Source and identify influencers and content creators with precision to brief.
* Prepare presentations, ongoing consulting, client relations and management for retention and portfolio growth.
* Oversee negotiation and execution of campaign from start to finish.
* Sold through the company's first Super Bowl and pharma campaign.
* Key clients included: Twitter, BofA, Amazon (Audible), AB InBev, DIRECTV, REI, Pfizer.

SVP, Partnerships (Influencer Marketing)

theAmplify, Part of You & Mr Jones, The World's First Brandtech Group

One of the OG's from when our office was in a living room and 4 of us were huddled around the coffee table. *Acquired May 2016 by You & Mr. Jones (now known as The Brandtech Group)

During my time I went from Director, Integrated Marketing and Strategy --> Vice President --> Global VP, Brand Partnerships and Strategy.

Responsible for global expansion (opened up offices in NYC, London and Paris). Oversaw the brand partnerships, brand strategy, campaigns and influencer relations, data & insights teams.

* Campaigns reach 3B and 60MM+ engagements.
* Axe year long rebranding influencer campaign called a Master Class in Influencer Marketing in Adweek.
* Spearheaded award winning and industry first Influencer Chatbot in partnership with COVERGIRL
* Keynote speaker at SMW LA and NYC

Clients include: Unilever NA, (AXE, Dove, Breyer's, Talenti, Magnum, Lipton, Degree, Hellmann's,) Unilever Global (Dove Women and Baby, Zendium), NFL, Disney, Lionsgate, FX, Paramount, NBCU, Nickelodeon, 20th Century Fox, The CW, Hulu, A&E, Ford, Nissan, Mazda, Taco Bell, McDonald's, Pepsi, Nespresso, Campbell's, COVERGIRL, Clairol, Amazon, Adobe, Comcast, Puma, Levi's, Hotels.com, Marriott + many more.

Global Vice President, Brand Partnerships and Strategy (Influencer Marketing)

Chideo

Watch exclusive channels, follow your favorite celebrity ambassadors, and win once-in-a-lifetime experiences all while supporting incredible causes.

*Sister company: Prizeo and Charitybuzz 

*	Responsible for overall marketing strategy and execution of brand, celebrities and charities
*	Liason between celebrity ambassadors, their management team, and Chideo
*       Develop social campaign playbooks and best practices for brand, influencers and celebrities 
*	Social ad buying and a/b testing.
*	Email marketing strategy and execution 
*	Influencer relations, development and strategy
*	Coordinate and execute social marketing for live events and experiences
*	Analytics reporting, create case studies for marketing collateral

Marketing Director 

SnapMyAd, LLC

*Acquired*

Helping consumers connect with their favorite brands on Instagram like never before through user created social ads.  Consumers exchange their best Instagram photos for branded perks. 

For the consumer ---> Your favorite businesses want your Instagram photos! How about you make your own ads for them for a chance to win rewards? Yes! Get your snaps in and win! 

User Generated Content is the future of advertising and SnapMyAd is leading the charge!

*Secured a feature in Mashable and Fox Business News Varney & Co t.v show which lead to SnapMyAd being featured in over 100 news publications.

App Store: 
https://itunes.apple.com/us/app/snapmyad/id628457471?mt=8

Chief Marketing Officer, Advisor

At the intersection of Cultural Impact x Innovation x Creator. Integrated Influencer Marketing and Creator Economy Executive with 13 year’s experience in leading award-winning influencer marketing strategy, brand partnerships, Influencer relations and Creator programs for some of the biggest brands in the world. 

★ Named Social Media's Rising Star in the Events Industry by Event Solutions 
★ Named one of the top 42 Most Passionate Business Women on Twitter - Huff Po
★ Featured in Forbes, Business Insider, Marcom, Mashable, NY Times
★ Keynote, guest speaker and panelist on Influencer Marketing strategy and the Creator Economy

Lindsay Calabrese

★ 10yr Influencer Marketing Veteran 
★ Led award winning influencer marketing strategy and long-term creator programs, tactics and execution for some of the biggest brands in the world
★ Named Social Media's Rising Star in the Events Industry by Event Solutions 
★ Named one of the top 42 Most Passionate Business Women on Twitter - Huff Po

Public Speaking:

2012
* The Special Events: Creating a Branding Strategy using Social Media to Create Relationships and Stimulate Your Events Business 
* The Special Events: Panel - Stories from the Bleeding Edge: How REAL companies are translating social media into SALES
* BizBash West Coast Social Media Lounge Co-host
2013
* The Special Events: Panel - Marketing Masters - Twitter and Google+ Strategy for ROI
* ISES San Diego Panel: How to use social media to promote your brand
2014
* Lucky Magazine FABB (Fashion and Beauty Bloggers) Conference - Digital Entrepreneurs Panel
* BizBash Los Angeles - Social Media Roadmap: Understand the Various Platforms & Which Ones Are Best for You
* BizBash - Turning Event Design Into Social Media Decor
2015
* Meetup - Event Marketing Rockstars, Event Marketing Master Class
2016
* Meeting-Conventions.com: Webcast: Maximizing Attendees' Social Media Skills
* TechsyTalk: Influencer Marketing Panel. Harnessing power of highly influential
2017 
* Brand Innovators: Influencer Chatbots 
* NabShow: Witness the MET Effect
2018
* PCMA Convening Leaders: Broaden your events w/ influencer marketing
* W.I.I.M Women In Influencer Marketing: Not just a numbers game
* Social Media Week NYC and LA: From Impressions to Influencer: An Integrated Approach to Influencer Marketing
* SIMPLYLA - Interpreting Influencer Marketing Analytics
2019
* Digital Hollywood: The Social Differentiator: Social Data and Social Reach Partner with Hollywood

Creator Economy Expert | Advisor | Educator

ICYMI is turning 5! I launched the newsletter in December 2020 and have been shipping every Friday morning for 5 years 🤯 I've got a wrapped edition coming on Friday since this is the week of Recaps and Wrapped reports.

I also have some incredible insights from Rare Beauty's Director of Creative Strategy MacKenzie Kassab.

To celebrate the ICYMI anniversary, I hosted a fireside chat with MacKenzie at the Team One offices in LA (thank to Lindsay Calabrese 🍜 and friends for sharing their space with us!).

MacKenzie and I talked last April when she had just launched the Rare Beauty Substack newsletter and she had so much to share about the journey since then (including the most requested office tour involving a behind the scenes look at the company restroom). 

Like anything I enjoy, it was a combo celebration meets education opportunity — and I deeply appreciate all the friends and familiar faces who came out to join us! 

*I also turned Lindsay's office into a coffee shop — which is a popular video theme these days — and you can see that version on Instagram.

Photo credit: Team One, Brian Mcguffog

Influencer Marketing and Creator Economy Executive with a focus on Community, Cultural Impact & Innovation. Brand Partnerships & Culture Director at Team One.

Founder | Internationally Awarded Executive Producer | Driving Impact at the Intersection of Content, Commerce & Culture

Everyone thinks media is shrinking. It’s not - the money just moved.

Creators are pushing into premium storytelling. Traditional players are shifting toward creator-style formats, DTC distribution, live content, commerce, and fast-turnaround storytelling.

I’m seeing it first-hand - and 2026 is shaping up to be a real inflection point.
Here’s what the data shows:

🔹 Creator spend is exploding.
Creator ad spend will hit $37B in 2025 (IAB), growing 4× faster than the broader media industry. WPP projects YouTube, TikTok and Meta will overtake all traditional media in ad revenue for the first time. Nearly half of advertisers now call creators a must-buy.

🔹 Live, sports, events and commerce are surging.
Brands are paying creators to anchor events, livestream product moments, and drive real-time commerce.
Studios are pouring billions into sports rights, live events and sports-adjacent storytelling — the exact formats creators already dominate.

🔹 Investors are all-in.
ShopMy raised $77.5M (WSJ).
Whalar, Jellysmack, Night and others are accelerating M&A.
Forbes reports investors now acquiring creator back catalogs like long-term IP assets.

🔹 Studio spend is rising - just not back into traditional scripted.
Disney (+$1B), Paramount (+$1.5B) and Netflix (+$1.6B) are increasing content spend but redirecting it to: international content, vertical-friendly formats, franchise-style creator engines, and sports.
Not mid-budget drama.

🔹 And short dramas might be the clearest signal yet. A format that barely existed three years ago is now a $3B+ category outside China.
Top apps hit 250M MAUs, tripling YoY. 

🔹 Disney, Fox, Bytedance and major VCs are already in.
Pay-gated finales, flash drops, embedded commerce - creator-led entertainment is becoming formalized.

Bottom line:
Money isn’t drying up. It’s being redirected - toward creators, live formats, social commerce, global content, vertical narratives, and fast, scalable storytelling.

The creator world is becoming more premium.
The traditional world is becoming more creator.
And the real opportunity is right in the middle.
2026 is going to be a wild year. #content

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