The Arena Group

The Arena Creator Network is a Creator Led, Cultural Content Hub powered by iconic media brands. 

We're reimagining storytelling by partnering Creators with brands in front of and behind the lens, placing Creators at the heart of everything we do and how we do it. 

It's a new way of working! Creator led content for brands with editorial and e-commerce tie ins. ✊🏼 

* P&L ownership of Creator Network
* Responsible for GTM strategy that secured a 7 figure brand partnership in first 2 months of launching the Creator Network. (Sports Illustrated x Google Search)
* First in-house Creator hire garnered 1.7M views on his 2nd TikTok on Men's Journal (page avg was <100)

Sports Illustrated, Parade, TheStreet, Men’s Journal + more. See full list of Brands here: https://thearenagroup.net/our-brands/

General Manager, Creator Network 

Middle Child New Media

I am a middle child and middle children are notorious for devising creative ways to stand out amongst the crowd, be seen and heard and get the attention and recognition they deserve.  

* Fractional Head of Creator Growth for an AI video conversion company. Conducted focus groups on product viability. User acquisition + brand partnerships + email strategy decreased CAC from $55 to $8
* Developed Affiliate program model for DTC brand
* Created Influencer Program for brand launch for two DTC brands with a 6-10x ROI. Paid media 2.5x ROI.
* Specializes in Influencer strategy, brand partnerships, Creator growth, InfLuencer relations and development and campaign management.
* Coordinate small and large scale influencer campaigns for top brands.
* Drove 215k video views in 24hrs through an influencer marketing campaign and sold out all product within video

Influencer Marketing and Creator Economy Consultant and Fractional Marketing Executive

MarketPryce

Simplifying NIL.

An AI powered platform that pairs Culture Drivers (Athletes) and brands who share the same values.

Advisor

NIL Brand Partnerships, Athlete and Sports Marketing Consulting and Strategy

Head of Partnerships

Cashmere Agency

A leading cultural impact agency.

Oversee the Influencer Marketing Dept and spearhead influencer led and agency integrated projects.

Influencer Clients include: Google (Gaming, Play, Pay, TV), Disney, NBCU, FX, Instagram, Heineken, Taco Bell, Danone, Walmart, Nascar.

Vice President, Influencer Marketing

Whalar

* Oversee business development, identifying and evaluating opportunities and strategic partnerships.
* Hold tissue sessions with clients on establishing goals and objectives and key metrics to success.
* Formulate integrated social strategies leveraging influencers and content creators.
* Source and identify influencers and content creators with precision to brief.
* Prepare presentations, ongoing consulting, client relations and management for retention and portfolio growth.
* Oversee negotiation and execution of campaign from start to finish.
* Sold through the company's first Super Bowl campaign and pharma campaign.
* Key clients included: Twitter, BofA, Amazon (Audible), AB InBev, DIRECTV, REI, Pfizer.

SVP, Partnerships (Influencer Marketing)

theAmplify, Part of You & Mr Jones, The World's First Brandtech Group

One of the OG's from when our office was in a living room and 4 of us were huddled around the coffee table. *Acquired May 2016 by You & Mr. Jones (now known as The Brandtech Group)

During my time I went from Director, Integrated Marketing and Strategy --> Vice President --> Global VP, Brand Partnerships and Strategy.

Responsible for global expansion (opened up offices in NYC, London and Paris). Oversaw the brand partnerships, brand strategy, campaigns and influencer relations, data & insights teams.

* Campaigns reach 3B and 60MM+ engagements.
* Axe year long rebranding influencer campaign called a Master Class in Influencer Marketing in Adweek.
* Spearheaded award winning and industry first Influencer Chatbot in partnership with COVERGIRL
* Keynote speaker at SMW LA and NYC

Clients include: Unilever NA (15+ brands), Unilever Global (Dove), Disney, Lionsgate, Ford, Taco Bell, McDonald's, COVERGIRL, Adobe, Puma + many more.

Global Vice President, Brand Partnerships and Strategy (Influencer Marketing)

Chideo

Watch exclusive channels, follow your favorite celebrity ambassadors, and win once-in-a-lifetime experiences all while supporting incredible causes.

*Sister company: Prizeo and Charitybuzz 

*	Responsible for overall marketing strategy and execution of brand, celebrities and charities
*	Liason between celebrity ambassadors, their management team, and Chideo
*       Develop social campaign playbooks and best practices for brand, influencers and celebrities 
*	Social ad buying and a/b testing.
*	Email marketing strategy and execution 
*	Influencer relations, development and strategy
*	Coordinate and execute social marketing for live events and experiences
*	Analytics reporting, create case studies for marketing collateral

Marketing Director 

SnapMyAd, LLC

*Acquired*

Helping consumers connect with their favorite brands on Instagram like never before through user created social ads.  Consumers exchange their best Instagram photos for branded perks. 

For the consumer ---> Your favorite businesses want your Instagram photos! How about you make your own ads for them for a chance to win rewards? Yes! Get your snaps in and win! 

User Generated Content is the future of advertising and SnapMyAd is leading the charge!

*Secured a feature in Mashable and Fox Business News Varney & Co t.v show which lead to SnapMyAd being featured in over 100 news publications.

App Store: 
https://itunes.apple.com/us/app/snapmyad/id628457471?mt=8

Chief Marketing Officer, Advisor

theAmplify, Now Part of Collectively

* #4 employee
* Helped build a network of the most influential people in social and create and implement company wide processes. 
* Audience analysis and influencer recruitment
* Pair influencers with brands for targeted campaigns
* Creative strategy
* Responsible for campaign execution and management
* Responsible for day to day influencer communication and development
*** Recruited and ran large scale influencer campaigns for some of the top brands and movie studios in the world.

Advisor - Influencer Relations and Development, Influencer Marketing Strategy, Campaign Management

Speakr

Speakr, formerly known as twtMob is a network of influential Twitter and Instagram users that are paid to have sponsored conversations about cool brands. Our primary focus is on matching top brands with the right group of Influencers to increase brand awareness and sales. 

*	Influencer recruiting for top brands such as Microsoft.
*	Work with Campaign Manager on selecting influencers to reach campaign goal impressions and engagements. 
*	Creative strategy for branded campaigns.
*	Create influencer education/resources for a better onsite user experience.
*	Educate staff on social media best practices
*	A/B test Twitter advertising
*	Advise on new social platforms and product roadmaps

Director, Influencer Relations and Development

At the intersection of Cultural Impact, Innovation, Creator Commerce + Gen Z. Influencer Marketing Executive with 12 year’s experience in leading award-winning influencer marketing strategy, brand partnerships, Influencer relations and Creator programs for some of the biggest brands in the world. Strong Creator operations, Strategy Creator and Client relationship management background. 

★ Named Social Media's Rising Star in the Events Industry by Event Solutions 
★ Named one of the top 42 Most Passionate Business Women on Twitter - Huff Po
★ Featured in Forbes, Business Insider, Marcom, Mashable, NY Times
★ Keynote and guest speaker on Influencer Marketing strategy and the Creator Economy

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