Ethena

Ethena is a compliance training platform with informative, cringe-free content that actually works. Trusted by top tech companies, including Netflix, Zendesk, Figma, and Zoom, Ethena is backed by Felicis, GSV, Homebrew, Village Global, and other aligned investors.

Senior Content Marketing Manager

Dutchie

• Executed the company's first full-funnel B2B content marketing strategy, spearheading the creation of blog articles, e-books, white papers, newsletters, and case studies
• Ran a 6-month SEO campaign that resulted in boosted overall organic traffic by 1,127% and increased organic visibility by 178%
• Collaborated with internal cross-functional leaders across sales, product, and legal to identify quarterly marketable moments
• Managed the editorial calendar, ensuring a consistent flow of content that was aligned to business goals and resonated with target audiences across all owned channels
• Nurtured a vast network of industry partners to amplify reach, create backlinks, and help establish Dutchie as a market leader

HG Insights

• Set the vision for and managed Intricately’s overarching social media strategy, building a vibrant community of cloud revenue leaders and increasing LinkedIn following by 300%+
• Created guidelines for consistent brand messaging and trained internal teams on best practices for external communications
• Collaborated with C-Suite, Sales, and Product Marketing to execute social-specific content that was aligned with Intricately’s business goals
• Standardized the marketing launch process to promote new product features
• Proactively oversaw social media reporting and performance, building analytics dashboards and creating monthly scorecards on overall community health
• Spearheaded registration process for quarterly virtual events; sent invitations, managed RSVPs, coordinated with vendors, and solicited feedback from attendees post-event

Social Media Manager

GoTo

• Led a team of both full-time writers & freelancers in producing high-quality, engaging content across various formats (blog articles, e-books, white papers, research reports, videos, infographics)
• Scaled the GoToMeeting content strategy to drive attributable trials; generated 417 content-sourced trials in 3 months
• Defined and reported on content marketing KPIs that aligned with GoTo’s overarching business goals
• Managed a $100k quarterly content budget, allocating resources to initiatives that delivered the highest ROI

• Collaborated with PMM, Demand Gen, PR, and Social teams to create integrated content marketing campaigns in support of key business priorities
• Wrote and published 50+ keyword-optimized blog posts that boosted goto.com’s domain authority by 15 points, from 61 to 76
• Conceptualized, pitched, and ghostwrote bylines and articles for executive leaders (CIO, CISO) in industry publications
• Optimized outdated marketing automation and lead nurture processes through the creation of webinars, gated content, and email campaigns

Content Marketing Manager

TechTarget

• Developed and executed a comprehensive content strategy to support the sales team throughout the entire buyer's cycle
• Maintained a comprehensive library of sales enablement resources, such as sales scripts, sales decks, product sheets, case studies, and sales training content
• Conducted ongoing research on target audiences, industry trends, and competitors to ensure all bottom-funnel copy is tailored to resonate with potential customers
• Supported the sales team by providing content guidance, answering inquiries, and addressing copy-related questions

Sales Enablement Content Manager

• Developed release plans to ensure proper market alignment and successful introduction of new products/features into international markets (EMEA & APAC)
• Produced and maintained documents to guide program marketing (positioning documents, launch plans, competitive briefs)
• Collaborated with all marketing channel owners to ensure GA launch preparedness
• Regularly conducted deep-dive analysis of major competitors and identified needed sales collateral to successfully position against them (battle cards, sales decks, data sheets, white papers, case studies)
• Assisted in creating baseline marketing KPIs and setting marketing campaign goals

International Product Marketing Manager

• Helped drive upsells & cross-sells by developing product messaging that communicated the value of TechTarget's portfolio
• Assisted in the planning and execution of quarterly product release events, coordinating with sales and marketing teams to ensure success
• Analyzed customer insights, sales data, and market research findings to help develop product positioning and messaging strategies
• Monitored competitor activities (including pricing, product features, and marketing campaigns) to identify areas of opportunity and differentiation

Product Marketing Specialist

Multi-disciplinary content marketer with a decade of B2B SaaS experience. Passionate about creating digital assets with meaningful, search-optimized content that educates and delights audiences while accelerating ROI. 

I'm a process lover with a deep understanding of how to bring strategy to life through operational execution and management of cross-functional teams. Over the years, I've established a track record of successfully partnering with other go-to-market program owners (as well as external agencies/freelancers) to conceptualize and produce content assets in support of integrated marketing campaigns.

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