Lindsay Jean Thomson's Linkedin Analytics

I'm currently leading our global social media team at Wix.com, with a focus on user and product storytelling to our audience of 6M+. As Head of Social Media, my work includes: - managing and mentoring a distributed team of social media managers - developing and implementing our social media strategy in line with organizational goals and brand positioning, including across AI and emerging technologies - setting and tracking our KPIs to drive brand awareness and community engagement - developing our employee advocacy, user advocacy, and influencer marketing programs - tracking emerging trends and developing our real-time marketing process - collaborating cross-functionally with product marketing, media, blogs, and more to develop multi-channel campaigns - crisis comms with PR, social support, and leadership As a personal project, I also run #The100DayProject, a popular annual art project with a dedicated following of creatives from all over the world, a mailing list of 60K and thousands of paid subscribers, and over 2.5M ugc posts.