Head of Social Media

User Marketing Team Lead

Content Production Editor

#The100DayProject

- Developed and executed content strategy for newsletter, reaching over 60K subscribers. 
- Owned all messaging, including web copy, email content, and social, leading to social and press mentions around the world, an 8X increase in paid subscribers, and over 2.3 million hashtagged posts on Instagram.
- Launched a popular limited series podcast featuring world-renowned creatives.

Head Of Content

EducationSuperHighway

- Developed messaging for a timely initiative, including the launch of a new site and related campaigns to increase adoption of digital equity outreach in states and school districts.  
- Created content while working in close collaboration across teams, including blogs, case studies, technical articles, reports, thought leadership, and toolkits to position the organization as a trusted voice in closing the homework gap. 
- Built the brand on social, increasing YTD engagement on Twitter 85%.

Content Marketer

Incredible Health

- Built marketing funnels from scratch in partnership with engineering, product, and design teams. 
- Managed marketing team and budget across brand, social, email, design, including training, performance reviews, and project management.
- Developed the brand for the supply side of the marketplace, designed marketing strategy across channels, created quarterly plans to meet annual KPIs.
- Increased social following 5X and grew engagement more than 200% monthly, driving conversion from followers to customers. 
- Launched online and offline events to build brand awareness with nurses in key markets. 
- Formed strategic partnerships with nurse influencers and healthcare brands to increase visibility, grow the audience, and conversions.

Marketing/Community Lead

Women Catalysts

- Built online community and membership, led content strategy, and created professional development programming. 
- Implemented feedback loop with members to inform product and messaging, leading to an end-to-end redesign of the membership platform and a 200% increase in members. 
- Developed partnerships with leading diversity and inclusion organizations and technology companies including Google Women Techmakers, General Assembly, MotherCoders, Weebly, and The Assembly.
- Created the unique brand voice and messaging, including web copy, social, and email.

Co-Founder / Head of Content + Community

Flex Hour Yoga

Created yoga and wellness programs for Bay Area companies. Clients included: Pivotal Labs, Weebly, Mindjet, FAMSF, kiip, Felicis Ventures, and more. In addition to teaching, I managed business operations including: business development, marketing, hiring, and client relationship management.

Co-Founder

AARP

Contributed material for organization's blog, managed reporter inquiries, drafted press releases and op-eds, and maintained a database of media contacts.

Press Assistant

I'm currently leading our global social media team at Wix.com, with a focus on user and product storytelling to our audience of 6M+.

As Head of Social Media, my work includes: 

- managing and mentoring a distributed team of social media managers
- developing and implementing our social media strategy in line with organizational goals and brand positioning, including across AI and emerging technologies
- setting and tracking our KPIs to drive brand awareness and community engagement
- developing our employee advocacy, user advocacy, and influencer marketing programs
- tracking emerging trends and developing our real-time marketing process
- collaborating cross-functionally with product marketing, media, blogs, and more to develop multi-channel campaigns
- crisis comms with PR, social support, and leadership

As a personal project, I also run #The100DayProject, a popular annual art project with a dedicated following of creatives from all over the world, a mailing list of 60K and thousands of paid subscribers, and over 2.5M ugc posts.

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Lindsay Jean Thomson's Linkedin Analytics

Lindsay Jean Thomson

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Lindsay Jean Thomson

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Lindsay Jean Thomson's Linkedin Analytics