Lindsay McNeill

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Sales Enablement Manager

Forma.ai

Behaviour and Skill Development
-implemented an updated discovery process in which I defined what good looked like, set a new standard of excellence for all AEs, not only improving issues but reinforcing the standard of excellence from multiple pedagogical techniques, including:
    Discovery performance score carding
    Recognition of good examples of discovery calls across the go to market teams
    Ensuring the required sales tools were utilized in discovery and demo processes  
-Created bi-weekly content for asychronous learning, examples include:
   Video walk-throughs of a sales tool feature
   One-pagers for sales skills best practices
-Implemented a coaching program for BDR, AE and Sales Engineer teams, using Gong to score cards and providing feedback in 1:1 coaching sessions

Stakeholder Collaboration
-Worked with marketing to ensure communication between the sales team and marketing was continuous and frequent, allowing AEs and BDRs to leverage events and campaigns during prospect communication. 
-Collaborated with product marketing to keep the sales team up to date and consistent on messaging. 

Tech Stack Management
-Optimized use of Gong by utlizing smart trackers, initiatives and scorecards
-Rolled out Salesforce as a CRM replacement for HubSpot
-Implemented Outreach for BDR and AE teams
-Optimized use of LinkedIn Sales Navigator

ModoHR Technologies

Director, Revenue Enablement

Revenue Enablement: 
Developing and Managing the Sales and Account Management onboarding and training program.
Creating training content in a variety of formats to cover different learning styles.
Conducting new hire training sessions and ongoing refresher training for certification. 
Providing ongoing support to enable Account Management and Sales teams.
Ensuring proper adoption of the sales tools and working with the vendors to provide best practice.
Ongoing management of the CRM system.

Marketing: 
Create accurate and effective sales messaging
Create marketing materials for the sales team’s use
Build, execute and support demand generation and marketing programs 
Manage customer engagement campaigns
Ongoing engagement with sales teams to coordinate, communicate, and optimize the impact of initiatives

Revenue Enablement Manager

AngusMack

Sales Enablement Specialist

Sterling

Working with the entire Sales Enablement team to on-board, train and support the global sales team. 
Creating training content in a variety of formats to cover different learning styles. 
Conducting in person and online training sessions. 
Providing ongoing training for current sales team, requiring certification for everyone. 

Coordinating with Marketing to create accurate and effective sales messaging and marketing materials.

Managing the relationship with external vendors for the tools utilized by the global sales organization. 
Ensuring proper adoption of the sales tools and working with the vendors to provide best practice and refresher training sessions. 
Measuring the ROI of sales tools

Developed an On Demand Workspace for Canadian client facing teams. This workspace is a central space for all sales enablement items and reduces the time spent searching for information.

Sales Enablement Project Lead

Manager Sales Administration

Managed department workflow
Provided support to the Sales Team
Helped with client implementations
Vendor management

Sales and Marketing Manager

Account Coordinator

Records Analyst

As a Sales Enablement Professional I leverage my 10+ years of experience to empower sales and customer success teams with the content, training, tools, and knowledge they need to create and win opportunities. 

I have developed and managed sales and account management onboarding and training programs, created effective sales messaging and marketing materials, built and executed demand generation campaigns, and ensured proper adoption of sales tools and CRM systems. I have also worked with various vendors and partners to provide best practices and support for sales enablement initiatives. I am skilled in using LinkedIn Sales Navigator, Outreach.io, Gong, ZoomInfo, Salesforce and other sales enablement platforms. I enjoy collaborating with cross-functional teams and stakeholders to deliver impactful and engaging sales enablement solutions.

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