Baretz+Brunelle

Director, NewLaw

Breakwater Solutions

•Responsible for all inbound/outbound lead generation and qualification efforts through digital and offline marketing channels including: content marketing, email, events, and digital advertising and ROI reporting analysis.
•Worked cross-functionally with sales to develop and execute comprehensive, integrated B2B demand generation campaigns to nurture leads, improve pipeline conversion and increase customer acquisition.
•Sourced and implemented an SDR program resulting in open and closed won opportunities at new accounts. 
•Managed events including inaugural international corporate client event, tradeshows, and webinars.

Director, Demand Generation

Lighthouse

•Enhanced ABM strategies by improving Salesforce data entry and assignment processing for accounts, contacts, and leads resulting in stronger target account lists to then plan and implement hyper-targeted campaigns against.
•Revised Salesforce campaign set up and the member status update process to be automated, improving both accuracy and efficiency while also increasing tracking visibility, ROI reporting, and follow-up automation workflows.
•Collaborated with sales to identify and prioritize key accounts to build and executive tailored ABM campaigns.
•Utilized marketing automation software (Hubspot) for email outreach and targeted account engagement.
•Created and implemented a time-sensitive multi-channel campaign based on industry news to increase client confidence with our service offerings and target those looking to switch vendors through SEO.
•Orchestrated a new industry consortium event series to increase thought-leadership, build community and deepen client relations. Launched with Financial Services in New York and Energy in Houston, then transitioned to a digital event format and quickly expanded to Healthcare, Insurance and Pharmaceutical.
•Managed the go-to-market strategy and launch of a new subscription service (CloudCompass) resulting in increased revenue, expanded share of wallet for existing clients.
•Produced the bill of materials for CloudCompass service including messaging framework, web copy, solution overview, pricing sheet, client-facing presentation template, and sales training resources.
•Updated, managed, and maintained the Advisory Services marketing collateral library (case studies, overviews, whitepapers, blog posts, podcasts, and presentations) a portfolio which included fifteen services.
•Inaugural steering committee leader for employee resource group focused on Relationships and Family Ties (RAFT).

Marketing Director, Advisory Services 

DiscoverReady

•Created annual marketing plan, overseeing campaign execution to ensure projects are completed accurately, efficiently, and on-time; to a high-quality professional standard and within budget.
•Manage and optimize marketing channels (advertising, collateral, email, events, social media and website) to promote brand awareness and increase quality sales opportunities.
•Developed, scheduled, managed and executed integrated campaigns designed to identify prospects, drive lead acquisition, nurture and grow existing contacts, and retain current clients.
•Compiled campaign reports to evaluate key metrics to demonstrate successful achievement of goals and provided strategy enhancements in order to further maximize ROI.
•Assisted in the roll out of the client Preferred Benefits Program and evaluating the success of the program.
•Manage marketing aspects of partner relationship with Microsoft for Office 365 Advanced eDiscovery through content creation/landing pages, attending trainings, and collaborating on regional events.
•Managed the editorial calendar and created a variety of marketing content including ad copy, articles, blogs, case studies, educational programs, overviews, presentations and white papers.
•Successfully coordinate a variety of event types including tradeshows, regional CLE programs and webinars in order to maximize lead opportunities as well as identified sponsorship opportunities (participation level & speaking/panelist/keynote engagements) based on marketing initiatives.
•Managed legal industry-specific events such as LegalTech NY and West Coast, Association of Corporate Counsel (ACC) Annual Meeting, ACEDS, EDI Summit, ILTA, Masters Conference; smaller regional events and company-hosted events.
•Utilized customer relationship management (CRM) database SalesForce.com in conjunction with marketing automation software (Pardot) to identify and connect with contacts/leads while tracking campaign progress.

Senior Marketing Manager

Allytics

• Managed two Microsoft clients within the Cloud and Enterprise team focusing on enabling partners. 
• Ensure projects were completed on time and within budget through detailed project management, utilizing various communication channels and reporting metrics.
• Manage the development of “to” and “through” partner marketing materials including: video training courses, datasheets, and PowerPoint presentations for Intelligent Systems Service and the Internet of Things (IoT).  
• Developed a partner pilot program process to enable partners to build technology practices along with corresponding partner readiness materials and managing partner communications through Yammer.

Marketing Manager III

Applied Discovery

• Managed and optimized the integrated marketing channels (advertising, events, direct mail, print collateral, email, website and social media) to promote brand awareness and increase quality sales opportunities.
• Created annual marketing strategies, oversaw campaign execution to ensure projects were completed accurately, efficiently and on-time, to a professional high-quality standard, and within budget.
• Compiled campaign reports and dashboards through analytic tools to evaluate key metrics to demonstrate successful achievement of goals and provided strategy enhancements in order to further maximize ROI.
• Acted as interim marketing director, managing team of three consultants as well as marketing interns.
• Oversaw corporate branding (including a re-branding launch in early 2012), ensuring consistency and compliance with corporate policy across all communication channels.
• Served as corporate media contact, scheduled executive interviews, wrote corporate press releases as well as established and managed media relations in the legal/technology industry to gain positive coverage.
• Maintained previous responsibilities in addition to new role.

Marketing Manager

LexisNexis Applied Discovery

• Utilized customer relationship management (CRM) database SalesForce.com in conjunction with email software (Eloqua & ExactTarget) to outreach to contacts in addition to tracking campaign progress & budget.
• Developed, scheduled, managed and executed integrated campaigns (specifically email) designed to identify prospects, drive lead acquisition, nurture and grow existing contacts, and retain current clients.
• Built, tested and produced a variety of email campaigns in a professional and timely manner to list of 30K.
• Webmaster of corporate website (www.AppliedDiscovery.com) with basic HTML skills to create new landing pages as well as update messaging, content, forms, and design/graphics as products and services expanded.
•	Utilized social media (Facebook, Twitter & LinkedIn) to generate leads and increase prospect acquisition.
• Developed and created a variety of internal/external communication materials: press releases, creative and project briefs, messaging and talking points, competitive intelligence, email templates, and website content. 
• Maintained previous responsibilities in addition to new role.

Marketing Specialist

• Successfully coordinated not only a variety of events (tradeshows, educational seminars, and webinars) but also multiple events, up to forty per year in order to maximize lead opportunities by identifying sponsorship opportunities (presence, participation level & speaking/panelist engagements) based on marketing initiatives.
• Established and managed high-level relationships with event vendors, show organizers, and industry partners through the administration, extension, termination, and renegotiations of contracts.
• Managed the exclusive alliance partnership with the Association of Corporate Counsel (ACC), an organization with 30,000 members; in order to connect and engage with target audience as well as build and maintain relationships with key members.
• Created editorial calendar, purchased and placed print and online advertising, worked with creative team to develop and execute ad campaigns.
• Edited and proofread a variety of marketing content: ad copy, articles, collateral, datasheets, white papers, case studies, presentations, educational programs, sales training materials, and blogs.

Direct Marketing & Events Coordinator

Waggener Edstrom

•Served on two teams, supporting multiple accounts within the consumer services and technology industries including Amazon.com, HTC, Nau, Microsoft MSN Direct, Shopzilla, and VoiceBox Technologies.
•Accomplished client editorial coverage by researching and tracking client media opportunities, managing editorial calendars and maintaining media lists.
•Drafted and coordinated production of press materials including press releases, fact sheets, customer profiles, client biographies, media alerts and email correspondence.
•Wrote and coordinated production of client materials including briefing books and coverage clip reports.

Account Coordinator

Campbell Consulting Group, Inc.

•Supported three account managers, working on multiple accounts within the beverage and consumer industries including: Harbinger Sports, Oregon Chai, Jet Smoothie and DaVinci Gourmet.
•Created coverage report summaries, wrote press releases and pitches, and researched outdoor events for client product promotions.

Public Relations Intern

Cindy Thompson Event Productions

•Planned event fundraiser, which raised over $100,000 dollars for a local non-profit women’s organization.
•Coordinated the preparation and execution of private and corporate events in the Portland, Oregon area.

Assistant Event Coordinator

Marketing is an exciting and challenging field. No matter what new technologies are created or how many marketing channels emerge, at the end of the day what matters most is the customer. 

What sets me apart as a marketing manager is the value I place on data driven decisions and the emphasis on demonstrating results. Maximizing ROI and keeping projects within budget are how I measure my success.

Specialties: campaign execution, marketing initiatives, integrated multi-channel campaigns, email marketing (HubSpot, Pardot, Eloqua, and ExactTarget), CRM (Salesforce), campaign analytics, event planning, project management, internal communications, external communications, and public relations.

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