Lindsey Calof Fitness Services

Owner-Fractional Operations for Fitness Businesses and Distance Running

Concordia University-St. Paul

Curriculum design and engaging instruction for a variety of courses including Health Psychology and Applied Exercise Prescription

Adjunct Faculty of Practice

Self Esteem Brands, LLC

I was promoted to lead a team of health coaches in developing a strong customer experience through the lens of the franchisee, while providing ongoing mentorship and training to ensure team alignment and retention. 

As the Senior Manager of Health Coaching Insights, I conducted extensive research and pilot testing to provide data-driven health coaching insights to executives, allowing them to make critical business decisions and drive alignment across franchisees. 

During the acquisition of a nutrition company, I led corporate-level presentations and in-house trainings, and pioneered projects to drive UX. Additionally, I served as an instrumental advisor to CEO and President by expertly consulting them on importance of health coaching

Senior Manager: Health Coaching Insights

As the Operations Manager, I led an initiative to establish in-house physical therapy at franchise locations, which involved researching and establishing a viable business model, sharing data-driven insights to highlight revenue benefits from the partnership, creating a team to oversee the project, recruiting clubs to participate, designing pilot testing, and creating an operations playbook.

I facilitated live training for regular franchisee education and pilot programs on health coaching, nutrition, and operations, and created client-facing content (including content blogs, presentations, workbooks, and meal and recipe guides).

Operations Manager: Personal Training

Anytime Fitness

As the Director of Virtual Experience for Anytime Fitness, I was awarded "Most Impactful Team Member" for leading concept research, testing, and creation of celebrated Virtual Health Coaching service (250 clients and $300K revenue in the first year).

I slashed employee and client turnover by leading with empathy and guiding teams in planning, building, and improving the efficiency of the health coaching program, including creating and assisting in the creation and promotion of a cellphone application for clients. Additionally, I designed a health coaching certification to localize the learning process, which involved devising a health coach curriculum, facilitating classroom training, leading testing for franchisees, and successfully certifying ~20 employees

Director of Virtual Experience

As the Regional Director - Personal Training and Group Fitness at Anytime Fitness, I developed a dynamic team of 15 fitness leaders tasked with coaching personal trainers and serving leadership roles at club locations. I led efforts to scale fitness and management processes across top-performing Anytime Fitness clubs and six growing personal training businesses.

Regional Director: Personal Training and Group Fitness

In this role, I led a personal training program composed of 200+ clients (with all different fitness levels and unique needs) and repeatedly exceeded sales and renewal goals, fueling program growth. I actively sought out and established recruiting, interviewing, and hiring methods to build a high-performing team. Additionally, I sustained and grew the personal training business by consistently hitting sales targets and renewal goals. Lastly, I founded and managed a Group Fitness program to effectively meet client and member needs and interests.

Lead Personal Trainer

St. Catherine University

Devised creative lesson plans, conveyed relevant lectures, and developed fitness activities for a Women's Fitness and Wellness course. Recognized by students for inspiring introspection and appreciation for healthy lifestyles.

Adjunct Lecturer

University of St. Thomas

Group Fitness Instructor

AdvantageHealth Corporation

Health Fair and Screening Contractor, Group Fitness Instructor

LIFETIME FITNESS

Personal Trainer, Group Fitness Instructor

University of Wisconsin-Eau Claire

I help fitness companies keep their current members longer and unlock the best opportunities for them to buy services. 
I serve as a fractional leader in product development and operations, remaining part of a team for the amount of time needed to make meaningful change happen. 

I also offer traditional consulting and project-based work. 

I have 15 + years of working in fitness: from client-facing, small business, and full-scale corporate. 
→ Check out my experience section for more context on work that I’m proud to share. 


Outside of work: 
-I am a wife to Alex, a lifelong entrepreneur who lifts me up.
-We’re parents to a little boy and silly pup. They fill us up.
-Love any type of running event, as a runner or spectator.
-I have music for every mood.   

I’m so glad you found my page and would love to connect further. 

If you are interested in a chat + learning more about my work
→ Please send me a note here on Linkedin
→ You may schedule a 30-minute workspace using the link in my bio

When I wrote about my son Gabe a few months ago, I knew opportunities would come that would allow me to honor him in special ways. 

I wasn’t expecting to participate in a Twin Cities In Motion Marathon weekend event this year. 

We went to GRANDMAS MARATHON DULUTH INC in June since we had a room and a group running. 

As I wandered the expo, I found the Brave Like Gabe booth.  

I cried, bought a shirt, and I prayed on the idea of running a TC  event on their team.  
The 10-mile, possibly the Half Marathon. 

When I got the courage to reach out the them, share the personal reason behind why I would like to support their cause, and also in memory of my own little Gabe, they were so instantly welcoming and gracious. 

As I started to get cleared and run a little farther each week, I realized that the push of the marathon felt both safe and fulfilled my need to do something hard. 
 
I have about 45 days to fundraise. 

I set my goal at double the requested amount because I want to overflow this organization with the love from my Gabe’s community. 

Check out my page and read my story. 
https://lnkd.in/gRDz9md6

If you feel called to donate in this season or think someone in your network may be interested, it would mean so much to me. 

Inspired by all of the brave, rare cancer survivors to be brave too.

-Lindsey

Lindsey Calof

Fractional for Fitness Companies| Product Development | Operations | Coaching Integration

Open article: Fundraising Page for Lindsey A Calof for Twin Cities Events Fundraising (copy) by fundraisers.hakuapp.com

Fundraising Page for Lindsey A Calof for Twin Cities Events Fundraising (copy)

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