Yearly Co.

Creative & Digital Marketing Manager

Masscult

• Establish deep relationships with community members by setting KPIs that create value
• Helped streamline content creation, production, publishing, and distribution.
• Design strategic programs and engagement campaigns to target regions, specific verticals/industries, products, and/or identity groups.
• Create and test new program activations to strengthen and expand our community
• Map out our GTM strategy for all new products (NFTs, physical redeemable, products, collectibles, etc.)
• Work successfully in a cross-functional role with sales to strengthen our target markets and customer profiles
• Design strategic programs and engagement campaigns to target regions, specific verticals/industries, products, and/or identity groups.

Director of Community and Marketing

Bungalow

Content Specialist

• Defined and executed organic growth strategies that increased leads by 78% in city markets
• Increased revenues, clients, and overall brand recognition by developing and delivering effective and comprehensive marketing and influencer strategies			
• Actively engage with real estate professionals, groups, and other forums to drive awareness and adoption of Bungalow
• Designed and managed an influencer program to drive leads and revenue from 0-1
• Implemented new SOPs internally and increased customer support and satisfaction by 32%

Growth Engagement Manager

Westhaven HUB

• Developed and grew lasting relationships with key clients which contributed to the success of the business
• Provided full-lifecycle sales management: took clients from first initial outreach to close and onboarding
• Directed all logistical operations for events: Expertise in planning and managing food/beverages, room set-ups, audio/visuals, entertainment, and staff management
• Coach a team of talented individuals to engage our community and help them advance their careers

Director of Community and Social

QUINTON DIGITAL

• Proactively spearheaded all roster-wide content strategy, creation, and execution 
• Maneuvered digital marketing campaigns through all areas of the project life cycle
• Developed marketing strategies on multiple channels
• Clearly understood and implemented digital marketing campaigns which fit client needs
• Spearheaded all email marketing initiatives for independent clients via MailChimp
• Reviewed weekly analytics for client reporting and adjust accordingly
• Posted on various client social media channels as needed (including but not limited to Facebook, Instagram, Twitter, Tik Tok, and YouTube)

Digital Marketing Manager

ONELIVE MEDIA

• Develop strategies and tactics to increase visibility and grow revenues for Nashville's managed roster
• Deploy successful marketing campaigns from ideation through execution
• Concept and develop valuable and engaging content for fan club/community members and other online properties
• Experiment with a variety of organic and paid acquisition channels (content creation, curation,  PPC campaigns, social media, copywriting, performance analysis, etc)
• Oversee marketing materials from website assets to case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust email and other advertising campaigns accordingly

Marketing Manager

WeWork

• Identified the needs of prospective and existing members and recommended tailored solutions responsive to their needs
• Research prospective members in your tour pipeline and develop tailored sales pitches to meet their needs, ensuring all follow-up and closing requirements are addressed
• Refer prospective or existing members to other locations based on their specific needs to meet shared portfolio and Territory sales targets
• Develop and implement lead generation and sales conversion strategies to reach maintain 100% occupancy in collaboration with the Community Manager

Community Lead - Sales

C615

• Cultivate relationships among members
• Create and publish engaging content on blog, social media
• Develop and execute Facebook/Instagram marketing
• Analyze social media data and adjust strategy accordingly
• Reach out to local businesses to create member rewards program
• Schedule food trucks, happy hours, laser tag, etc. to foster member community
• Proactively share mission and engage with Nashville community
• Resolve member complaints against other members without bias

Community Manager and Social Media Manager

Nisolo

• Maintained high level of customer satisfaction
• Ensured a clean and well stocked store
• Took initiative to reorganize inventory, reducing customer try-on wait times
• Opened and closed store to prepare for day ahead

Retail Associate

WELD.co

• Proactively shared values and mission with Nashville community
• Programmed key fobs and onboarded new members 
• Supervised move-ins and move-outs
• Managed WELD Nashville social media accounts (Instagram following grew by 18% to 10k)
• Handled intern recruitment, training, and daily management
• Delivered constructive performance reviews to interns
• Identified interns’ business goals and connected to relevant members
• Led tours for VIPs
• Assisted with membership data tracking
• Used data gathered about clients to personally introduce relevant members to each other
• Fostered members’ business goals by recommending resources to meet objectives
• Identified and implemented new community-wide systems to enhance member experience
• Maintained a friendly relationship with landlord and building management group
• Practiced discernment with prospective members to champion WELD culture
• Planned and oversaw member events that enrich the community
• Updated and maintained community calendar
• Managed and ordered concessions & supplies

Community Manager

Experienced and effective Director of Community and Engagement Manager motivated to grow your audience and revitalize the one you have built. Adept at creating and implementing client-centered, creative campaigns aimed at improving brand awareness and presence. 

Dedicated to developing relationships where people feel safe, heard, and understood.

Experienced content creator and brand marketer. Skilled in the area of brand voicing, brand messaging and organic marketing.

Social Media obsessed.

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