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I'm the COO's best business friend and fractional CMO. I provide fractional marketing leadership to SMBs to create cost-effective marketing strategies, repeatable marketing operations successes, and have the network and leadership skills to get the right talent in the room from the beginning. All you COOs out there- with experience running the operations of a marketing agency, I'm the rare fractional CMO who gets it. I understand operations and marketing strategy deeply and truly get how that intersects with SMB operations. What makes me different? I've cut project delivery times by 25% and improved profitability by 30% simply by using Lean principles, staff training, and a better understanding of business costs. I've created positive results across multiple marketing channels- achieving, on average, 300% ROI over a six-month window with a 70/30 mix of brand/results strategies. I've also saved money by making sure that clients know what they *don't* need in their marketing strategy. I've assembled and led diverse teams of marketing experts with varying skill sets. I believe in creating and prioritizing long-term results and the power of branding and storytelling. Your business doesn't want to stop growing in three months; why would you focus solely on short-term results and methodologies? If you've made it this far, a bit about me. My core values are integrity, responsibility, leadership, growth, and quality. And, in case you were curious, my top five Clifton Strengths are Analytical, Strategic, Learner, Responsibility, and Relator. These values and skills make me the perfect choice as your fractional CMO. I'm also spending lots of time outdoors with my husband doing everything from gravel cycling, hiking, kayaking, and more.
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