Staffing Industry Analysts

•	Lead media and public relations efforts including targeted pitching, interview coordination, executive ghostwriting, and metrics analysis
•	Produce engaging marketing materials to promote company products such as editorial, research, conferences, and membership
•	Develop and execute annual as well as ad hoc communications plans for strategic internal and external stakeholder engagement
•	Manage company social media including monitoring, content creation, templated graphic design, live event posting, and metrics reporting

Marketing Communications Manager

Storyteller Symphony

Storyteller Symphony creates engaging and impactful communications to ensure that meaningful stories are told. Those communications can be anything from articles and press releases to social media and speeches. 

Our goal is to tell as many stories as possible and fill the world with the music of beautiful words. A symphony composed by a skilled storyteller.

Chief Storyteller

Milwaukee Journal Sentinel

•	Research, write and edit articles for print as well as digital special sections covering areas such as healthcare, community happenings, and leader profiles
•	Conduct in-depth interviews with prominent Milwaukee-area organizations and individuals to inform as well as entertain audiences

Freelance Writer

• Coordinated production of written content for several special sections covering areas such as home improvement, local businesses, and community events
• Oversaw writing and photography assignments in addition to editing content from freelance writers, advertisers, and industry experts

Advertorial Coordinator

VISIT Milwaukee

• Led media and public relations efforts including strategic pitching, live interviews, and press conference management
• Crafted key messages and talking points for executives and staff offering interview preparation, speech writing, and ghostwriting
• Created detailed itineraries for interactive media tours to promote diverse city experiences and identify story opportunities
• Managed company social media including monitoring, content creation, and social post strategy

Communications Manager

Athena Communications - Public Relations & Government Affairs

• Composed blog, e-newsletter, and additional content for promotions on the company website as well as social media channels
• Created client presentations, strategic planning documents, request-for-proposal responses, grant applications, and more communications for client projects

Freelance Consultant

2020 Democratic National Convention Committee

• Led partnership between the national convention committee and the city’s convention visitors bureau for the 2020 Democratic National Convention during the COVID-19 pandemic
• Crafted communications for the committee housing department including email correspondence, talking points, and newsletters to area accommodations providers
• Delivered insightful public relations input to the Democratic National Convention Committee communications team for optimal local outreach

VISIT Milwaukee Liaison / Communications Manager

Northwestern Mutual

• Led production of digital and print publications including writing assignments, editing, stakeholder review, publishing, and distribution
• Advised internal clients on digital and print content strategy utilizing data analysis as well as audience insights
• Developed and executed communications plans for company leaders, departments, and teams
• Provided social media strategy, writing, and monitoring support during company conferences

Content Manager

UnitedHealthcare

• Developed initial content for corporate-created marketing materials, such as brochures, advertisements, letters, banners, posters, and newsletters
• Coordinated drafting, approval, publishing, and distribution of marketing materials between multiple local departments and national corporate communications
• Designed, wrote, edited, and distributed local marketing materials such as fact sheets, event flyers, presentations, and newsletters

Communications Specialist

Kaplan Higher Education

• Performed outreach to prospective students through phone campaigns, targeted mailings and school admissions events
• Conducted current student and graduate relationship management
• Organized admissions events, such as open houses and student orientations

Admissions Representative

PrideFest Milwaukee

• Wrote and edited content for community publications and festival website
• Produced materials for media, entertainers and sponsors
• Co-organized media tours and interviews at the annual festival

Assistant Communications Director

One of the greatest privileges in my nearly two-decade career has been to craft remarkable communications for and about fascinating companies, leaders, products, and communities. From journalism to corporate communications and beyond, my versatility gives me unique insight into varied, innovative ways to engage audiences and tell meaningful stories. 

The opinions expressed on this site are my own and do not necessarily represent the views of my employer.

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