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My passion is putting the homebuyer at the center of every story. As a marketing strategist and client success executive, I serve as a strategic partner to developers, homebuilders, realtors, lenders and marketing agencies on customer research, positioning, messaging, content, marketing programs, and customer experience strategies for residential real estate developments. I help accelerate absorption by using powerful homebuyer stories throughout multi-channel marketing plans including: Paid media, organic social, email strategy, signage programs, community engagement, grand opening events, realtor relations and sales experience enhancements. I've had the honor of building brands and marketing strategies for home builders, developers, master-planned communities, 55+ communities, architects, engineers, and mortgage and real estate coaches. My specialties: - Marketing strategy and planning - Homebuyer research and insights - Market trends and opportunities - Customer experience enhancements - Brand management and rebrand executions - Content strategy - Team leadership and development - Business development and upsell growth - Client satisfaction and retention - Project management - Budget management My key differentiator... đź’•Marrying the Art and Science of Marketing Drawing from customer feedback, market research, cultural context and data, I meticulously uncover insights that resonate. I build marketing + sales strategies and oversee tactical executions that connect with customers, and ultimately boost the bottom line.
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Content Inspiration, AI, scheduling, automation, analytics, CRM.
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