Lin Kayton's Linkedin Analytics

I’m here to help business owners develop and implement the right strategies to fulfill their organisation’s potential, creating the businesses they want. Together, we tailor strategies to your stage of business ownership - both the stage you're in now, and the stage you aspire to. I offer a specialised range of start-up, growth or exit strategy services to suit the demands of the small to medium market. I draw great fulfilment from this because I care about the business owner’s passion, creation of employment, efficiency, and progress. My work has traversed the areas of marketing & advertising, project management, business development, and entrepreneurship. I’ve always been at the coal face of the client’s change. In 2013 I started my first business, which I was able to successfully grow and later sell. Entrepreneurship had taken hold, and inspired by business coaches I’d worked with myself, I shifted my focus to helping others establish & grow their start ups. For the next two years, I embarked on formal qualifications, and the building of a formidable coaching toolbox. My coach training is credited by the International Coaching Federation. Since 2022 I’ve combined my life work, experience as a founder, and powerful learnings, into a comprehensive service offering to help others avoid mistakes I made, and fast track their success. I've coached enterprises turning over from R5M to R250M per annum. I work well with SME Founders who are: -Committed to growth -Willing to change -Wired to put in the hard work -In love with their businesses -Generally overwhelmed by pressure, options, lack of clarity, not having tools and direction. The three markets I serve best are: A. Late start up phase. Established, but seeking growth, executive freedom B. Early start up phase. Self employed individuals struggling to get past start up stage C. Succession phase. Owner/s wish to extract, while keeping the business going. Selling, management buyout. The process entails: ->Developing a customised strategy ->Creating a roadmap around the strategy ->Introduction of systems to support effective execution My style is supportive & encouraging, and my strength lies in being able to look at the whole picture, ensure my clients have clarity, and are equipped to achieve the outcomes important to them. The approach is individual, structured, and effective. If you would like to explore the possibility of working with me, please reach out to via message. We’ll set up a no-obligation discovery discussion to identify your needs, see how I can help you, and if we’re a good fit.