Hyro

Helping us scale up ToFU (top of funnel) lead generation and working closely with the BDRs and Sales teams to create the ultimate sales pipeline to help us reach our ARR targets!

Senior Growth Marketing Manager

Thebrandformer

Owner

Walnut

Led B2B demand generation strategy and execution; managed outsourced team, PPC, and SEO| 
Built ABM account lists, streamlined lead handoff with sales, and developed lead scoring systems|
Achieved a 500% increase in pipeline amount by increasing SQLs by 150% and reducing cost per SQL by 20%; Improved LinkedIn performance by cutting CP MQL by 50% and boosting MQLs by 13%.

Demand Generation Lead

Perimeter 81

Foster a team culture, which gives each team player the ability to express himself at his best, which would excel in performance while being a great place to work | Increased monthly new opportunities by 6x through acquisition channel optimization, reflecting an increase in the demand generation budget

Demand Gen Team Leader

Planing, Executing and managing PPC activities in-house for Google Ads (Paid Search, Display & YouTube), LinkedIn Ads, Facebook Ads and Microsoft Advertising.
Responsible for the lead nurturing process - Using Marketo and coordinating with SDRs.
Close collaboration internal company department -  SDR, sales, product, design, and more.
In-depth analysis - Using Salesforce and Locker to build reports, and set up the growth road map

Senior Demand Gen Digital Campaign Manager

Lead the team to great results
Take care, guide and develop the team members
Corporate with digital marketing suppliers – negotiating, wright agreements and ongoing communication

Head of Acquisitions

Implemented all PPC activity in-house
Managed digital campaigns for all the company insurance
products
Analyze and optimize the online digital campaigns

PPC Campaign  Manager

YoYo - Data Driven Technology

Account Executive

GO Internet Marketing

Responsible for clients PPC  account (Google AdWords and MSN), managing them  and optimizing.

SEM Account Manager

Wesell

Responding, finding new and relevant affiliates, giving direction and improving the performance of the affiliates. 
Tracking and strengthening campaign progress – Increasing campaign performance, responding to the needs of a marketing campaign and finding the traffic most suitable to the nature of the campaign.

Affiliate Manager

Thebrandformer.com 🍐

At Walnut, our team's B2B demand generation strategies achieved a 500% pipeline increase and a 150% surge in SQLs, all while reducing costs. Our success is built on collaborative efforts to refine PPC and SEO, cutting LinkedIn's CP MQL by half and increasing MQLs by 13%.

Previously, at Perimeter 81, I amplified new opportunities sixfold through meticulous acquisition channel optimization. My leadership fostered a culture that empowered team members to excel, contributing to a significant increase in our demand generation budget and overall team performance.

Experience in Media Management:

SEO
PPC: Google Ads, Meta Ads, LinkedIn Ads, Taboola, and Outbrain, DV 360
Email Marketing

Marketing Tech Stacks:

Excel (High Proficiency)
Google Analytics
Tableau
WordPress
HubSpot
Salesforce
Zapier
Optimizely
Google Tag Manager

ABM Platforms:

Proficient in 6sense, Influ2, Meta Data, and ZoomInfo

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