Self Employed

*Create original content for travel destination guides, blog posts, and marketing campaigns
*Edit content for accuracy and relevance; verify factual details and place names
*Update pages to ensure a consistent writing style and thorough, current information
*Proofread articles prior to online publication; assist with image selection and captions
*Research assigned topics in order to create authoritative and compelling descriptions
*Integrate affiliate pages and SEO keywords into copy for improved Google rankings
*Clients include PlanetWare.com, Avital Tours, and Weekend Sherpa
*Travel destination expertise: France, California, and Upstate New York

Freelance Writer and Proofreader

Sam's Club

*Copy edited, fact-checked, and proofread digital content for accuracy and readability
*Enhanced retail catalog descriptions to increase click-through and conversion rates
*Wrote marketing emails and website product descriptions for seasonal campaigns
*Ensured alignment of messaging with Sam's Club brand voice and style guidelines
*Worked collaboratively with cross-functional teams using CMS and Google Workspace

Content Writer

Walmart

*Managed content for furniture, baby, and home categories across various platforms
*Classified items using taxonomy principles: tagged items and product pages by category
*Created marketing messaging for website landing pages and seasonal email campaigns
*Wrote SEO-friendly web content, item descriptions, and product features & benefits lists
*Assigned projects to freelance writers; provided creative briefs and editorial feedback
*Proofread site copy to ensure at least 98% accuracy; adhered to style guidelines

Gymboree Corporation

*Wrote digital catalog copy for Gymboree Corporation's e-commerce fashion brands
*Tailored copy to the Gymboree brand voice and the Janie and Jack brand voice
*Created catchy taglines for product descriptions designed to inspire customer interest
*Collaborated with cross-functional teams to meet deadlines and marketing objectives

Copywriter

eBay

*Revamped and enhanced Customer Service content in response to business needs
*Ensured that the new content addressed the concerns of the Customer Service team
*Improved writing style, brand voice, and tone for a more positive customer experience

Freelance Writer

Williams-Sonoma, Inc.

*Edited catalog content and website copy for consistency and alignment with brand voice
*Verified product details, incorporated editorial comments, and adhered to style guide
*Wrote online ad banners, marketing emails, and seasonal promos for site landing pages

Copy Editor

Versatile, detail-oriented writer focused on e-commerce and travel/outdoors content (website content, product descriptions, marketing emails, blog posts, and destination guides). Areas of expertise: Writing, editing, proofreading, and SEO strategy.

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Lisa Alexander

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