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Senior strategic marketing professional specializing in translating business goals into measurable KPIs and managing highly effective digital marketing teams. Deep expertise in planning, building and optimizing B2B and B2C digital media programs across channels including paid search, PLAs, display, paid social, digital video, digital audio, retargeting, mobile and native/content.
Check out Lisa Higgins, MBA's verified LinkedIn stats (last 30 days)
Content Inspiration, AI, scheduling, automation, analytics, CRM.
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