L&L Family Store

• Managing global Amazon marketplaces/Amazon Seller Central accounts for small business
• Creating, managing and optimizing Amazon PPC campaigns to drive ecommerce revenue

Co-Founder and CEO

Digital River

•	Hired mentored and led the Demand Generation team in managing performance marketing, marketing automation, marketing analytics and owned channel management initiatives
•	Planned, built and optimized performance marketing campaigns across paid search, paid social, display and content syndication with total annual budget of up to $2M
•	Worked cross-functionally with web development, content marketing, sales development, partner marketing and revenue operations to guide strategic company growth 
•	Spearheaded global social media strategy, maintained a content calendar and measured efficacy across organic social media channels as well as employee advocacy initiatives

Senior Marketing Programs Manager

Jordan Digital Marketing

•	Managed and optimized cross-channel digital advertising programs spanning Google, Microsoft Ads, Facebook, Linkedin and TikTok with total annual budgets of up to $12M for B2C clients

Account Director

MarketForce Agency

•   Led paid media team of up to 12 in the management and optimization of global cross-channel B2B and B2C paid media programs including paid search/SEM, PLAs, paid social, digital video, digital audio, native, mobile/retail, display and retargeting
•    Directly managed large-scale cross-channel (paid search, display, paid social) client digital media programs against aggressive ecommerce, lead generation and revenue/return on ad spend (ROAS) goals
•	Created and presented digital media strategies to prospective and existing clients
•     Led ongoing education, training and global collaboration for digital media teams in NAM, EMEA and APAC

Director of Paid Media

The Bernard Group, Inc.

•	Managed day-to-day performance of paid digital marketing channels, including paid search, retargeting, display advertising, social media advertising and PLAs
•	Restructured SEM accounts for three professional printing brands to increase online sales and ROAS
•	Analyzed cross-channel data and compiled weekly and monthly reports to gauge progress against KPIs

Senior Search Engine Marketing Strategist

The Company.

•	Researched, planned, created and deployed multi-million dollar advertising campaigns for a variety of non-profit, CPG and B2B clients focused on achieving measurable KPIs including brand awareness, lead generation and ecommerce sales/revenue
•	Led and cross-trained a team of 5 on all aspects of strategy, planning, buying, and analytics for paid search, display, content syndication, mobile, video and paid social campaigns
•	Spearheaded cross-channel campaign optimization initiatives utilizing in-depth weekly reporting to aid in ongoing testing and message alignment for continuous program improvement
•	Coordinated with offline media directors to ensure consistency in message and strategy across digital, broadcast and print media channels
•	Led development and deployment of a digital advertising program including both Facebook and paid search to increase registrations for a non-profit client's biking fundraising event by over 4000% year-over-year
•	Reevaluated and made optimizations to a key client’s digital media program after deploying Convertro, a  multi-touch attribution solution, and uncovering that the cost per conversion of demand generation display campaigns had been artificially inflated by 60% using last-touch attribution
•	Restructured and optimized SEM campaigns for a telecommunications client, eliminating roughly 3 million non-revenue-generating keywords and creating a strategic growth plan resulting in a 94% increase in overall conversion volume coupled with a 48% reduction in cost per lead within 30 days

Director of Digital Media Strategy

3Q Digital

•	Effectively presented complex cross-channel display, social media marketing, paid search and mobile marketing concepts, results and tactics by way of quarterly business reviews (QBRs) to client-side marketing managers and high level executives and likewise, translated client business goals into actionable digital marketing initiatives
•	Actively participated in blogging and opportunities to exhibit thought leadership on behalf of 3Q
•	Restructured and optimized SEM campaigns for an online fundraising platform, introducing remarketing campaigns and new keyword strategy resulting in a 33% increase in overall conversion volume within 60 days in addition to a 10% reduction in CPA within 90 days
•	Restructured and optimized SEM campaigns for an online hiring platform, introducing geo-targeted search campaigns, segmenting remarketing campaigns and undergoing ongoing ad copy and landing page testing, resulting in 25% increase in conversions in 30 days and 20% reduction in CPA in 60 days

Client Services/Account Manager

DOOR3

•	Led creation and launch of new website and blog for boutique technology consultancy resulting in 50% increase in average monthly traffic
•	Researched, created and actively managed Google AdWords SEM campaigns in line with best practices, driving nearly $1M in new business within 6 months
•	Managed and monitored social media channels (Facebook, Twitter, LinkedIn), company blog and website
•	Compiled monthly analytics reports both internally and for clients to gauge effectiveness of website/SEO, social media and SEM campaigns
•	Led Salesforce CRM business development efforts including list management and report generation as well as heading up lead qualification, account and opportunity development, client communications and preparation of proposals and SOWs
•	Identified opportunities for and managed strategic partnerships as well as strategic industry sponsorships/events
•	Researched and wrote client case studies, blog articles, website copy and various marketing materials

Digital Marketing Manager/Digital Marketing Consultant

Chiquita

• Reviewed entire plant and productive process, analyzed company web site and communications regarding CSR initiatives, conducted personnel interviews and coordinated with industry experts to provide Chiquita with a detailed plan to achieve its 60% energy independence goals by 2013

Business Analysis MBA Intern

Bridge Panama Foundation

•	Created, managed and executed marketing plan for products made by indigenous communities utilizing secondary marketing research; included distribution channel determination, package sourcing, pricing, public relations, in-store promotions and revenue forecasts
•	Led initiative to build partnerships with vendors inside Panama and in the United States for future expansion of indigenous coffee and chocolate distribution

Global Marketing MBA Intern

Senior strategic marketing executive specializing in translating business goals into measurable KPIs and managing highly effective digital marketing teams.  Deep expertise in planning, building and optimizing growth marketing programs across channels including paid search, PLAs, display, paid social, digital video, digital audio, retargeting, mobile and native/content.

Taplio

Lisa Higgins, MBA's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Lisa Higgins, MBA's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Lisa Higgins, MBA's Linkedin Analytics