Lisa Muzic's Linkedin Analytics

Proven performance marketing and growth-minded executive with 20 years experience driving ROI optimization and building brand awareness through the right marketing mix. I have a consistent track record driving 7+ figure growth and investing marketing dollars efficiently and effectively for multiple companies. Established and current background in search engine marketing (SEM), specializing in paid search. Well versed in SEO, display, remarketing, social, and video efforts, to name a few. This, coupled with my traditional media buying experience, enhances the marketing expertise I bring to the table. I am passionate about customer experience and view it as a critical component of any successful marketing strategy. My understanding of lead generation and direct response methodologies at both a local and national level help to round out my experience in marketing via multiple B2B and B2C touch points while driving ROI. I appreciate the role of various social channels and the value of creating quality content to help drive a holistic marketing strategy involving both paid media and organic/SEO efforts. Measurement and analytics are the cornerstones of any successful marketing effort which is why I strive for accurate tracking and data driven attribution within the organizations I contribute to. I never underestimate the impact a cohesive team makes on an organization and the value of each individual team member. The right leadership and mentorship can have a resounding impact on a team, an employee, and ultimately the business. Always on the lookout for opportunities to collaborate, grow, and build upon my experience. StrengthsFinder: Individualization | Responsibility | Restorative | Arranger | Communication The views represented in my profile and posts are mine. They do not necessarily represent the position of any company or organization that I'm affiliated with including my employer, Berkshire Hathaway biBERK Insurance Services.