Leopold-Franzens Universität Innsbruck

Senior Lecturer

External Lecturer

MCI | The Entrepreneurial School®

Privatuniversität Schloss Seeburg

Dragon360

I am an advertising & media strategist for several accounts. My tasks include:
- Daily optimizations, ad creation, analysis and testing in Google Ads, Bing, LinkedIn, Facebook, Instagram and Twitter ads. 
- Reporting and communications with the client
- Develop, implement and consult on full funnel strategies 
- Exploring new tools, techniques and industry updates 
- Managing the internal team members of the account efficiently 
- Digital advertising consulting 

Additionally, I have a good understanding of SEO, CRO and UX. I have organic Social Media experience, combined with developing paid strategies. Setting up conversion tracking with Google Tag Manager and creating all kind of different ad formats is part of my client work routine.

Google Ads, Google Analytics and Bing certified

Advertising + Media Strategist

My tasks include, but are not limited to the following: 
- Create, manage & optimize search, display and shopping campaigns in Google Adwords and Bing
- Create, manage & optimize paid advertising campaigns on social media platforms, including Facebook, Instagram & LinkedIn
- Develop full funnel strategies for a variety of different businesses, including e-commerce, start-ups and global companies

Digital Advertising Associate

University of Innsbruck - School of Management

PhD Scholarship Holder | Department of Strategic Management, Marketing & Tourism

University of Innsbruck - Department of Strategic Management, Marketing & Tourism

- conducting quantitative & qualitative research projects
- preparation of teaching and learning contents & presentations
- active teaching
- supervision of bachelor- and master theses
- coordination of marketing & tourism courses
- writing journal papers & presenting them at conferences
- social media maintenance

Research Assistant & Lecturer

Ski School Söll/Hochsöll Embacher

- classification
- coordination ski instructors & groups
- preparation of weekly program
- preparing and conducting races & awards ceremony
- active teaching
- holding ski instructor trainings
- organizing special events
- marketing and sales operations through social media, online and offline outlets

Manager - Children's Ski School

Travel Europe Reiseveranstaltungs GmbH

- hotel requests
- price negotiations and reservations for groups and individuals
- correspondence with partners and suppliers

Trainee

Productive, positive thinking and results-driven team player with strong academic background in strategic management combined with 3+ years of digital advertising experience. My strengths include excellent communication and presentation talent, combined with analytical and organizational skills. I am reliable and resilient, dedicated with the ability to grasp and apply new procedures quickly; organize and prioritize tasks to meet deadlines and adapt readily to new challenges.

Taplio

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.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Lisa Schoner-Schatz's Linkedin Analytics

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