Raiz

Marketing Specialist

Growly.Club

Marketing Generalist

Embacy

With my passion for startups, I ventured into a new adventure by joining a branding agency that collaborates with emerging unicorns and web3 startups to help them develop their brands.

During my time at Embacy, I had the incredible opportunity to immerse myself in the dynamic world of web3 while leading 5 projects for startups hailing from various countries, including Germany, UK, USA and AUE. 

This role also provided me with my first experience managing a team of highly creative professionals, which was a truly unique and valuable experience.

Project Manager

Tizzi 

Building on my startup experience, I had the opportunity to join a pioneering SexTech venture startup in Russia.

Here, I was passionate about demystifying taboos around sex and promoting sex education as a way to boost sales.

Product Marketing Manager

Mentoreum.com

My journey in the EdTech industry continued when I joined a small team of enthusiasts who were building a service from scratch, empowering influencers to easily create and monetize their own authoring courses. 

It was an exhilarating experience that allowed me to sharpen my skills and learn new things while working in a dynamic startup environment. 

This was also my first time working at a venture startup and collaborating with investors, which proved to be a valuable learning experience for my professional development.

Marketing Content Manager

Business Booster

As an early adopter of remote work, I ventured into the EdTech industry and played a key role in promoting business systematization courses to entrepreneurs. 

Through my efforts, we were able to establish an entry-level price of $20k, providing education to a broader audience and fostering the growth of the company.

Marketing Manager

Scanndi Finland

As I continued my journey in the B2B world, I was thrilled to join Scanndi Finland - a leading outerwear apparel manufacturer - during my final semester as an undergraduate. 

Here, I learned the value of investing in customer relationships and created an exclusive loyalty program for customers spending over $400k annually, resulting in stronger client relationships and increased sales.

АТОЛ

After a year in the agency world, I wanted to take my career up a notch and chose ATOL as an opportunity for growth for my final undergraduate year. 

Here, I was exposed to the corporate world and quickly learned the ins-and-outs of B2B business through conferences and partner marketing initiatives, like creating monthly digests featuring both industry news and company updates.

As one of Russia's leading products suppliers & software developers in multiple fields such as retailing, e-commerce, services (including HoReCa), transport, and utilities - this proved an invaluable learning opportunity!

Marketing Department Assistant

Kestler&Wolf

Joining Kestler&Wolf, a branch of the German PR agency in Russia gave me an opportunity to take on more complex clients. 

Campari was definitely one such challenge; after all, not everyone gets to promote famous Italian vermouth and sparkling wine with unconventional tactics! 

The job enabled me to polish my event management skills as well as learn how to build relationships with celebrities. Through this experience, I learned that no situation is beyond redemption - valuable insight indeed!

Public Relations Assistant

SPN Communications

My professional journey commenced at SPN Communications, where I worked with prominent brands such as Electrolux and Sberbank. 

As a third-year undergraduate student in advertising and public relations at RANEPA, my experience at SPN Communications underscored the crucial role of relationship management in brand building, emphasizing the importance of cultivating lasting connections with key stakeholders for sustained growth and success.

Integrated Communications Department Assistant

Hi there! I'm Lisa - a true marketing enthusiast (aka generalist) with a great love for startups. 👋 👀

I've been helping companies crush their marketing goals for 5+ years. I've worked on both the agency and brand side, with all sorts of businesses from early-stage startups to large enterprises worldwide — from the USA to the UK and from Germany to the UAE.

My career path has taken me from EdTech to the SexTech industry, and ultimately to a branding agency specializing in future unicorns and web3 startups. 

As an adept generalist, I bring a versatile skill set to the table that allows me to tackle a range of tasks with ease, from building projects from scratch to managing cross-functional and creative teams.

🔔  Feel free to hit me up here or via email elizavetapetrova.wrk@gmail.com

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