Lisa Hackbarth ☁️🍓's Linkedin Analytics

Are you a CMO or VP/Head of Marketing in the B2B tech space who's maxed out on your personal capacity, but know you need to help your team make the boat go faster? Have you considered adding a (Fractional) Marketing Chief of Staff to your team? With a decade of experience in the B2B tech scale up space working in partnership with all marketing functions, I help marketing teams scale and gain efficiency by adding strategic and tactical capabilities like these in a full- or part-time capacity: • Drive strategic marketing initiatives and guide them to completion, as well as goals/OKR coaching, development, and scoreboard tracking to keep team aligned to top level goals • Streamline processes to eliminate wasted time/duplication of effort and increase collaboration, transparency, and build trust • MarTech stack auditing to ensure budget is used wisely/efficiently • Meeting facilitation, including capturing action items to keep team accountable to delivery • Additional support as needed - brainstorming, research, deck building/refining, personal project management, etc. Summary of Skills • Extensive experience in marketing program and integrated campaign management has given me a unique hands-on view of how to best collaborate and partner with each team within marketing. • Certified as a “Next-gen Marketer,” I'm tech-forward, leaning heavily into the latest in marketing automation, integrations, and AI technology in order to bring smart capabilities and efficiency to my clients. • Organized, resourceful and highly productive team player with recognized exemplary project management and collaborative team skills. Asana Ambassador/power user. Passionate about helping teams with productivity, I often lead workshops for internal teams on best practices. • High emotional intelligence, a background in psychology, and a proven track record of building and maintaining strong working relationships. • Strong “grammar and brand police energy” and background in photography and design has given me an eye and passion for brand stewardship. Personal Background Originally a native of Chicago, I've lived in Austin, Texas since 2007, where I enjoy spending time with my family and friends, seeing live music & comedy, reading, self-development, taking barre classes, traveling, talking about the Enneagram, listening to podcasts, good (gluten-free) food, and trying every city's version of a Moscow Mule. Meyers-Briggs: ENFP Strengths Finder: Significance, Belief, Woo, Developer, Connectedness, Intellection Enneagram: 9