Lisandra Maioli's Linkedin Analytics

Bilingual professional (English & Brazilian Portuguese) with over 20 years of plural, multicultural and multidisciplinary experience in different positions in Digital Communication with a strong experience in Content, Product, Marketing, and UX, working in cross-team projects for large agencies and portals, as well as for small companies, start-ups for clients based in Brazil, US, Italy, Ireland, Germany, China, the Netherlands, UK, and Gibraltar. Strong experience leading multidisciplinary, remote, and hybrid teams across different countries/time zones, as Digital Products, and Projects for different platforms, in agile and innovative environments. Passionate about Customer and User Experience, has organized events (UX Tour Brazil & Ireland), participated as a panelist in several conferences, lead classes, workshops, and lectures on UX - online and in person (i.e.: “UX for conversion” http://bit.ly/brempreendeUX). Invited to evaluate papers, projects, case studies submitted by UX Designers to Interaction Latin America (ILA). Teaching UX and HCD for the Master in Digital Marketing, Transformation & Design Thinking (EU Business School Barcelona). Invited to be a UX guest blogger for the FluidUI Blog, is author of the book "Fixing Bad UX" (PacktPub, 2018), reviewed the books “Remote Usability Testing” (PacktPub, 2018) and "UX for Mobile" (PacktPub, 2017), and wrote the chapter "UX for High Performance" for a book on Digital Marketing (ComSchool, 2016), in Portuguese. INTERVIEWS: “The most important thing about UX with Lisandra Maioli" - http://bit.ly/LisUX-part1 "Lisandra Maioli: How I got into UX" - http://bit.ly/LisUX-part2 TOOLS & SKILLS: CX & UX (Design Thinking, Task Analysis, User Journey, Service Blueprint, Hero Journey, AI, User Interview, Usability tests, SEO, Card Sorting, Researching, Axure, Balsamiq, SketchApp, Invision, AdobeXD, Figma, Photoshop, etc); Social Media (different platforms and monitoring tools); Web Analytics; Website and layout tools; Content Management System; Microsoft Office Package; Project Management (Scrum). ★LION - "open networker" - Thanks for checking my profile and connecting ★Nationality: Brazilian (Italian Citizenship) | E-mail: [email protected] ★Blog: https://medium.com/uxpressocafe