Acorn Consulting Services, LLC

Using 25 years experience in business, strategy and marketing to help businesses grow their brand, particularly in the digital space.

Owner

The Rocket Factory, LLC

Connecting people, process and technology for quantifiable business results.

Business Strategist

MantraDog 

Built Brand from idea to execution, for start up, all natural cork and rubber yoga mat company.

Co-Founder

initiate-it, Inc.

Working with an amazing agency in Richmond, VA to lead our digital team to support clients, in various industries, to meet and exceed their business goals. We find innovative digital first strategies to employ. We take a very analytical approach and always test, test and test and then optimize. Our services include digital marketing, digital strategy, digital media planning and buying, programmatic digital ad buying, including video, paid search strategy and implementation, social media strategy, social content development and community management, content strategy and marketing for SEO, lead generation/inbound marketing strategy and more.

VP of Digital 

Capital One

Translated business objectives into winning social media strategies, integrated campaigns, and thoughful, thriving communities that exceeded goals. 
Created highly engaged Small Business community on Facebook, Twitter, Instagram, LinkedIn
Led campaign team that exceeded goals by 70% and trended on Twitter nationally.
200% increase in engagement on social led campaign tapping into travel passions 
Led team of Social media strategists who supported many different business units. 
Customer experience. Paid, owned and earned. Media integration. Client management. Agency management.

Senior Brand Marketing Strategist in Social Media

Led Governance of Enterprise-Wide Capital One Homepage. 
•	Led 100+ page website redesign of corporate financial education site from concept through copy and creative execution.
•	Resdesigned homepage banners to House Style and incorporated X+1 integration.
•	Negotiated Homepage space with Line of Business clients. 
•	Spearheaded cross functional initiative to develop social communities on Facebook and Twitter that resulted in 2.5MM followers on facebook.
•	Built out subject matter expertise and associate base for social media capabilities.

Digital Marketing Manager

Aquent

Managed direct mail and alternative channels marketing campaigns from concept to completion. 
•	Increased response and conversion rates through redesigning direct mail creatives. 
•	Redesigned corporate website to drive traffic transactionally through sales process and elevated website and internet marketing needs to become corporate initiative.
•	Delivered campaigns on time and within budget while integrating multiple-channel marketing campaigns and executing overlapping solicitation schedules.
•	Maintained and developed brand standards and built brand awareness.

Senior Marketing Manager, Heritage Union Financial Services

Genworth Financial

Developed and implemented Internet marketing strategy to drive lead generation channel for sales force. 
•	Created web marketing strategy utilizing national and local search marketing, affiliate lead generation, online email CRM stream and websites to support 23 General Agents and 1300 Career Agents.
•	Achieved a 10% lead to sale rate by cultivating endorsement e-marketing strategy featuring co-branded emails, microsites and banner ads. 
•	Increased response rate by 100% and reduced cost per lead by 24% through management of integrated channel campaigns from concept to post campaign analysis.
•	Delivered over 10:1 ROI by establishing operations, processes, scripts, training, and vendor management of telemarketing capabilities.
•	Improved volume of search leads by 4X utilizing PayPerCick Microsite vs. Brand focused site.
•	Led Genworth-wide diversity initiative for professional women’s organization coordinating 10 international sites and over 600 members in month-long celebration and also served as networking chair on executive steering committee.

Web Marketing and Telemarketing Leader

Managed large technical and process improvement projects for a direct marketing department. 
•	Enhanced bottom-line by $98 million through managing organization-wide decision making initiative.   
•	Reduced process cycle time by >10% and increased speed to market by 5 days through leading major interdepartmental project to design a new creative environment resulting in new processes, new technology, and new roles.
•	Implemented automated marketing solicitation review reducing approval process time by 15%.

Sr. Project Manager

First Union National Bank

Managed technical and process improvement projects for a sales call center. 
•	Redesigned Sales and Service teams approach that increased revenues 300% within two months and tripled positive customer feedback. 
•	Created a fun, user-friendly website for communication and information sharing, and a site for leadership development and sharing of best practices.

Bank Officer, Project Manager

Coached call center sales associates in sales techniques and skills in group and individual settings. 
•	Led the rise of sales team to number one at the Richmond site.

Sales Performance Coach

Signet Bank

Sold Deposit, loan and equity products in call center and in retail bank.

Sales Associate, Retail & Call Center

I am an experienced strategic marketer with expertise in creating and leading integrated marketing strategies. My focus area is social media strategy and social media marketing.  

After time in both large corporations and small advertising agencies helping companies solve business challenges with marketing strategy, digital strategy, social media, content, and engagement strategy, I started Acorn Consulting Services, LLC to bring my expertise to small businesses to help them build solid strategy and marketing plans in the social media space. 

If your business struggles with what to do on social media give me a shout. I'd love to chat about how I can help.

When I'm not working with clients on their social media, I am a mom to two kids, love to read, garden, and be outside, as well as explore my passion for wellness, nutrition, and functional medicine.

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