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Lisa Selden, MBA

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Marketing was bringing in a record number of patients. We negotiated high paying contracts. Our revenue was still decreasing. ๐“๐ก๐ž๐ซ๐ž ๐ฐ๐š๐ฌ ๐ง๐จ ๐ฌ๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง... ๐’๐จ ๐ฐ๐ž ๐œ๐ซ๐ž๐š๐ญ๐ž๐ ๐จ๐ง๐ž. I was an executive at a physical therapy network where our goal was to provide more revenue for our clients. We brought in a record number of patients through marketing, increased the rates for the insurance contracts and stillโ€ฆ the revenue was not increasing. I knew that something wasnโ€™t right, so I started looking at the numbers. The data was showing that the contracts were not paying correctly. Insurance companies have a lot of power, and we found that our clients were too tired to fight them any longer. They were using PPO Networks to process the billing and give our clients less money. We tried to dispute the payments, we worked with lawyers, and everything resulted in the insurance companies favor. Apparently, this was a normal thing, and we were told several times that there was nothing we could do about it. ๐’๐จ๐ฆ๐ž ๐จ๐›๐ฌ๐ญ๐š๐œ๐ฅ๐ž๐ฌ ๐š๐ซ๐ž ๐ฌ๐จ ๐ฆ๐จ๐ง๐ฎ๐ฆ๐ž๐ง๐ญ๐š๐ฅ ๐ญ๐ก๐š๐ญ ๐ญ๐ก๐ž๐ซ๐ž ๐ข๐ฌ ๐ง๐จ๐ญ ๐š ๐ซ๐ž๐š๐๐ฒ-๐ฆ๐š๐๐ž ๐ฌ๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง, ๐š๐ง๐ ๐ฒ๐จ๐ฎ ๐ก๐š๐ฏ๐ž ๐ญ๐จ ๐œ๐ซ๐ž๐š๐ญ๐ž ๐ข๐ญ. ๐“๐ก๐š๐ญ ๐ข๐ฌ ๐ฐ๐ก๐ž๐ซ๐ž ๐จ๐ฎ๐ซ ๐ฆ๐ข๐ง๐๐ฌ ๐ ๐จ. There had to be an answer, and we were not willing to give up. We spent four years building a solution. Time and time again, we were told no, it canโ€™t be done, there is no way around it and FINALLY, we created a solution and proved them wrong. Our solution results in more revenue for our clients. Physical therapists change lives every day. They ELIMINATE pain for their patients. More revenue makes it easier for them to focus on providing the best care to their patients and invest in technology to use in treatments. It gives power back to them and allows them to get paid the correct amount for the hard work that they do. Iโ€™ve ๐™ฌ๐™ค๐™ง๐™ ๐™š๐™™ ๐™ฌ๐™ž๐™ฉ๐™ ๐™๐™ช๐™ฃ๐™™๐™ง๐™š๐™™๐™จ ๐™ค๐™› professionals, identifying obstacles within their business and providing strategies to help with growth, revenue generation, marketing, and business development. I have seen too often that companies don't realize they are not reaching their ๐—บ๐—ฎ๐˜…๐—ถ๐—บ๐˜‚๐—บ ๐—ฝ๐—ผ๐˜๐—ฒ๐—ป๐˜๐—ถ๐—ฎ๐—น because they simply don't see a problem. That is where my experience in data analytics data analytics can determine several key areas to ๐™ช๐™ฃ๐™ก๐™ค๐™˜๐™  ๐™๐™ž๐™™๐™™๐™š๐™ฃ ๐™ฅ๐™ค๐™ฉ๐™š๐™ฃ๐™ฉ๐™ž๐™–๐™ก ๐™ฉ๐™๐™–๐™ฉ ๐™˜๐™–๐™ฃ ๐™ฉ๐™–๐™ ๐™š ๐™– ๐™˜๐™ค๐™ข๐™ฅ๐™–๐™ฃ๐™ฎ ๐™ฉ๐™ค ๐™– ๐™ฌ๐™๐™ค๐™ก๐™š ๐™ฃ๐™š๐™ฌ ๐™ก๐™š๐™ซ๐™š๐™ก.

Check out Lisa Selden, MBA's verified LinkedIn stats (last 30 days)

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