Lisa Selden, MBA's Linkedin Analytics

Marketing was bringing in a record number of patients. We negotiated high paying contracts. Our revenue was still decreasing. 𝐓𝐡𝐞𝐫𝐞 𝐰𝐚𝐬 𝐧𝐨 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧... 𝐒𝐨 𝐰𝐞 𝐜𝐫𝐞𝐚𝐭𝐞𝐝 𝐨𝐧𝐞. I was an executive at a physical therapy network where our goal was to provide more revenue for our clients. We brought in a record number of patients through marketing, increased the rates for the insurance contracts and still… the revenue was not increasing. I knew that something wasn’t right, so I started looking at the numbers. The data was showing that the contracts were not paying correctly. Insurance companies have a lot of power, and we found that our clients were too tired to fight them any longer. They were using PPO Networks to process the billing and give our clients less money. We tried to dispute the payments, we worked with lawyers, and everything resulted in the insurance companies favor. Apparently, this was a normal thing, and we were told several times that there was nothing we could do about it. 𝐒𝐨𝐦𝐞 𝐨𝐛𝐬𝐭𝐚𝐜𝐥𝐞𝐬 𝐚𝐫𝐞 𝐬𝐨 𝐦𝐨𝐧𝐮𝐦𝐞𝐧𝐭𝐚𝐥 𝐭𝐡𝐚𝐭 𝐭𝐡𝐞𝐫𝐞 𝐢𝐬 𝐧𝐨𝐭 𝐚 𝐫𝐞𝐚𝐝𝐲-𝐦𝐚𝐝𝐞 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧, 𝐚𝐧𝐝 𝐲𝐨𝐮 𝐡𝐚𝐯𝐞 𝐭𝐨 𝐜𝐫𝐞𝐚𝐭𝐞 𝐢𝐭. 𝐓𝐡𝐚𝐭 𝐢𝐬 𝐰𝐡𝐞𝐫𝐞 𝐨𝐮𝐫 𝐦𝐢𝐧𝐝𝐬 𝐠𝐨. There had to be an answer, and we were not willing to give up. We spent four years building a solution. Time and time again, we were told no, it can’t be done, there is no way around it and FINALLY, we created a solution and proved them wrong. Our solution results in more revenue for our clients. Physical therapists change lives every day. They ELIMINATE pain for their patients. More revenue makes it easier for them to focus on providing the best care to their patients and invest in technology to use in treatments. It gives power back to them and allows them to get paid the correct amount for the hard work that they do. I’ve 𝙬𝙤𝙧𝙠𝙚𝙙 𝙬𝙞𝙩𝙝 𝙝𝙪𝙣𝙙𝙧𝙚𝙙𝙨 𝙤𝙛 professionals, identifying obstacles within their business and providing strategies to help with growth, revenue generation, marketing, and business development. I have seen too often that companies don't realize they are not reaching their 𝗺𝗮𝘅𝗶𝗺𝘂𝗺 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 because they simply don't see a problem. That is where my experience in data analytics data analytics can determine several key areas to 𝙪𝙣𝙡𝙤𝙘𝙠 𝙝𝙞𝙙𝙙𝙚𝙣 𝙥𝙤𝙩𝙚𝙣𝙩𝙞𝙖𝙡 𝙩𝙝𝙖𝙩 𝙘𝙖𝙣 𝙩𝙖𝙠𝙚 𝙖 𝙘𝙤𝙢𝙥𝙖𝙣𝙮 𝙩𝙤 𝙖 𝙬𝙝𝙤𝙡𝙚 𝙣𝙚𝙬 𝙡𝙚𝙫𝙚𝙡.