Stryker Coaching & Communications

Transformational life coaching and executive coaching.

DISC-based communications, leadership development and team trainings.

Communication training.

Motivational and educational speaker.

Owner and Founder

Carowinds

Responsible for strategic development and execution of integrated communication/marketing plans to support brand strategy and drive consumer demand. Oversee all public/media relations, social media, website/blog content, mobile app., email newsletter and digital marketing. Primary spokesperson and crisis communications lead. 

Manage full-time and seasonal staff with a focus on results, continuous improvement and personal development. 

Develop results-based annual communications plans supporting clear business objectives comprising media outreach, social media strategy, content marketing, events and community relations. 

Lead large-scale media/VIP events promoting new attractions and events, resulting in widespread media and social media coverage. 

Manage budget for large scale events and media activity.

Introduced new community relations opportunities, including a partnership with Charlotte-Mecklenburg Library supporting Summer Break and themed on-site OneBlood blood drives. Strengthen and support ongoing relationships with JDRF, Make-A-Wish and other community partners.

Communications Director

Duke Energy Corporation

Hired and managed social media team of top performers. Developed enterprise strategy and governance for high-profile corporate channels resulting in industry leading presence. Trained and supported executives. 

Oversaw content strategy to promote programs and paid campaigns, drive awareness and elevate marketing efforts, resulting in average 40% YoY increases in engagement rate, click-throughs, and leads. Directed development of analytics reporting system to drive continuous improvement and leverage brand building and marketing opportunities.

Communications Manager

Managed brand image through strategic communications planning, media relations, and community outreach. Managed crisis communications and scenario planning.

Developed news releases and announcements, media advisories, social media content, fact sheets, web content and internal communications. Successfully places dozens of positive stories and op-eds.

Senior Communications Consultant

Launched and managed first social media channels, developed brand-building content strategy. 

Developed training curriculums for community managers, content generators, executives and employee ambassadors. Trained hundreds of people, both one-on-one and in large groups.

Social Media Consultant

PRstore

Oversaw copywriting team serving 15 franchises for B2B and B2C marketing, advertising and P.R. Developed web copy, brochures, email marketing copy, case studies, white papers and product backgrounders.

Chief Copywriter

Self Employed

* Assistant editor for Wake Living magazine - wrote, edited and proofread editorial content and ads; assisted in creating editorial calendar, determining and assigning articles, and overseeing freelance staff

* Regular contributor to Charlotte magazine, Greater Charlotte Biz, Charlotte Parent and various other publications.

* Copywriter providing Web content, ad copy, advertorials, print marketing copy and press releases to small businesses.

Freelance Writer

Life coach for leaders. Stop overthinking for good. Raise your confidence to match your position for less stress and greater success. Foodie talk welcome. #UnderThinkIt

⚡ It's time to become the calm, capable, self-assured leader who connects at home too. ⚡

Are you a vigilant and responsible high-performer who:

✅ Always feels like you’re not doing enough?
✅ Starts every day feeling overwhelmed and behind even before you begin?
✅ Is solving work problems in your mind even when your body is with family or friends?
✅ Constantly second-guesses your decisions and analyzes and anticipates everyone’s opinions?
✅ Secretly worries that, despite all your hard work, you’re actually a fraud and will be found out?
✅ Wishes you could feel as successful as people think you are?

I felt the same way. I was the good student, the responsible teammate, someone who always got great performance reviews.

Until I got into leadership. It felt like all the rules had changed but no one told me.

And here’s what I figured out after years of trial and error led me to coaching:

Keeping your head down, trying to solve everything yourself and hoping someday someone will notice and reward you doesn’t work.

You’ve got to manage your emotions, take control of your time, work smarter and advocate for yourself and the team.

Through my D.E.C.I.D.E. coaching program, I help leaders like you stop overthinking, get recognized for their work and feel great in their lives again. You can enjoy your career, feel fulfilled, and relax and recharge in your off hours. 

The D.E.C.I.D.E. framework develops your D.irection, E.nvisioning, C.ourage, I.nsight, D.etermination and E.mpowered action.

Message me or click the link in my profile to schedule a personalized planning session to learn more. It’s an hour to explore what you want and exactly how to get it.

taplio

Lisa Stryker, certified coach, speaker, trainer's Linkedin Analytics

Lisa Stryker, certified coach, speaker, trainer

Performance Score

What is Lisa talking about?