Blue Wheel

• Built and continue to scale a high-performing lifecycle marketing division, integrating email, SMS, and loyalty programs to drive clients' customer retention and revenue growth.
• Own P&L, ensuring profitable scaling of operations while optimizing spend and efficiency.
• Lead cross-functional collaboration with creative, data, and ads teams to deliver integrated marketing solutions.
• Act as a key thought leader, aligning marketing strategy with overall business objectives.
• Mentor and develop future marketing leaders, promoting multiple team members into leadership roles.

Key Achievements:
✔️ Scaled lifecycle marketing into a profitable, high-growth division by optimizing marketing 
automation and customer segmentation.
✔️ Improved customer retention rates through AI-driven personalization and advanced segmentation strategies.
✔️ Elevated multiple team members to leadership roles through mentorship and training programs.

Director of Lifecycle Marketing

Spearheaded a high-performance marketing operations team, driving cross-functional collaboration and strategic growth initiatives.  Pioneered value proposition strategies that enhanced operational readiness and accelerated business expansion across diverse markets.
• Led cross-functional teams in developing data-driven marketing strategies aligned with business objectives
• Developed and implemented SOPs to streamline operations and improve efficiency
• Leveraged analytics insights to identify high-value campaign opportunities for acquisition and engagement
• P&L Ownership: Maintain scalable profit, and ensure consistent month-over-month growth. Forecast hiring, anticipate role changes, and support business development with prospect audits, pitches, and contracts.

Director of Marketing

Cleary University

Curriculum Development: Spearhead the design and innovation of marketing curricula that align with current industry trends and academic standards, ensuring students are equipped with relevant skills for the marketplace.
Teaching Excellence: Deliver high-quality instruction across various platforms including undergraduate and online programs. Utilize advanced teaching methodologies and technology to enhance student learning experiences, evidenced by positive student evaluations.
Mentorship and Guidance: Actively mentor students, providing career advice and support for their professional development. Cultivate a supportive learning environment that encourages student engagement and success.
Research Leadership: Conduct impactful research that contributes to the field of marketing. Publish findings to support innovative research initiatives, thereby enhancing the academic reputation of the institution.
Industry Collaboration: Foster partnerships with businesses to create experiential learning opportunities for students. This includes coordinating real-world projects that bridge theoretical knowledge with practical application, preparing students for successful careers in marketing.

Professor

Curriculum, Program, and Course Development
MKT 4450 Marketing Metrics and Analytics for Decision Making
MKT 4355 Social Media Advertising
MKT 4350 Social Media and Practice

Reporting to the Provost & Executive Vice President

Subject Matter Expert - Course Design

Central Michigan University

Reporting to C-suite leadership, led a high-performing team, delivering critical insights and operational excellence. Collaborated with agency partners and internal stakeholders to conceptualize and implement forward-thinking marketing strategies. Consistently exceeded conversion targets by optimizing audience engagement across paid and owned channels. Leveraged data-driven insights to refine messaging and maximize ROI while fostering partnerships with university stakeholders.
• Led digital transformation initiatives, showcasing ability to drive organizational change, spearheading full-funnel communications strategy, utilizing data analytics to drive enrollment goals.
• Developed automated systems and dashboards to maximize impact of growth tactics.
• Achieved significant cost savings and revenue growth through data-driven optimization of marketing spend.
• Led implementation of robust SEO, SEM, and funnel optimization strategies based on analytics insights.

Accomplishments:
• Managed budgets and resources effectively, achieved $70k+ savings in the first month by streamlining external agency efficiency, and strategically reallocated $30k+ from underperforming campaigns, resulting in exponential growth within 30 days.
• Orchestrated comprehensive training for 300 university staff, facilitating a multi-million dollar website redesign and DXP implementation.

Director of Digital Strategy

Old Town Playhouse

Digital Marketing Consultant

Tinuiti

Contributed to agency revenue growth from 2018 to 2020, with a three-year revenue growth of 137%.
Focused on driving brand success through innovative multi-channel strategies. Expertly led and executed comprehensive marketing initiatives for subscription-based products, specializing in Email, Influencer, SMS, and chatbot messaging. Proven track record of elevating brand presence and driving commerce success through strategic vision and hands-on leadership.
• Developed data-driven reporting and optimization strategies, translating insights into actionable tactics that generated new business opportunities through case studies and thought leadership content
• Orchestrated high-impact multi-channel marketing initiatives leveraging advanced analytics for performance improvement, driving revenue growth and client acquisition including strategic roadmaps resulting in significant ROI and conversion optimization
• Led cutting-edge digital marketing approaches across various verticals, utilizing data-driven insights
• Delivered actionable reporting and strategic recommendations to C-suite stakeholders
• Orchestrated cross-functional teams to deliver campaigns, ensuring brand consistency and resonance
• Conceptualized and executed diverse marketing strategies, including multi-variant testing, loyalty programs, and influencer partnerships, resulting in enhanced customer engagement and retention
• Through consistent mentorship and training, helped 11 individuals get promoted to management/leadership roles

Strategist, CRM & Email

Email Aptitude

Email Aptitude was named to the Inc. 5000 as the #1 fastest-growing email agency in the country and #22 on the Bay Area Fast 1001.
As an early team member of Email Aptitude, my contributions impacted Elite SEM's acquisition of Email Aptitude, which allowed Elite SEM to offer a complete digital marketing service package, including CRM and email marketing expertise.

Grew and managed email programs for some of the fastest-growing startups and global enterprise brands, including Halston Heritage, Bombas, MVMT, Frederick’s of Hollywood, Francesca’s, Pura Vida Bracelets, Peter Millar, and Brooks Running.

Tinuiti is the new name for Elite SEM and its recent acquisitions including CPC Strategy, Email Aptitude, and OrionCKB.

Email Strategist

Fluency Media

Technical Project Manager

University of Michigan

Web Content Administrator

Quicken Loans

Email Marketing Program Manager

Mitzi's Miscellany

15+ Years Leading Ecommerce & Digital Transformation | Product & Operations | Driving High-Revenue Growth & Customer Success

Results-driven marketing executive with MBA and 15+ years of experience leading high-impact growth initiatives for Fortune 500 companies. Orchestrated comprehensive strategies driving 32% revenue increase and trained 300+ professionals in data-driven growth methodologies. Expert in omnichannel marketing, go-to-market strategies, and digital transformation, with a focus on sustainable business growth.

Adept at aligning marketing initiatives with business objectives to optimize acquisition, retention, and loyalty across e-commerce and DTC brands. Skilled in P&L management, building high-performing teams, and implementing innovative frameworks that transform insights into scalable strategies.

Strong background in marketing analytics and full-funnel growth approaches that maximize ROI. Proven track record of scaling marketing operations, driving revenue growth, and leading teams through digital transformation to achieve measurable business outcomes.

38% increase in total placed order value
12.5% increase in total subscribers
74% increase in SMS-attributed revenue
16% increase in channel revenue in 90 days
100% growth in email revenue within 2 weeks

Core Strengths:
✔️ Full-Funnel Growth & Retention Strategy
✔️ Email, SMS, & Lifecycle Marketing Excellence
✔️ Data-Driven Decision Making & P&L Ownership
✔️ Scaling High-Performing Marketing Teams
✔️ Customer Loyalty & Subscription Strategy
✔️ Digital Transformation & Innovation

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