Bristol Myers Squibb

Senior Director, Global Social Media, Corporate Marketing & Communications

Senior Director, Editorial & Channel Strategy, Corporate Communications

Director, Editorial Strategy

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Social Media Director

BCW Global

VP, Digital Health

Heartbeat

Oversee the development and execution of social media strategies for brands in the infectious disease, and women’s health category. 

Clients: Gilead Sciences; Agile Therapeutics

Director of Social Strategy

Marina Maher Communications

Oversee a team of junior social strategists executing social media engagement strategies for Johnson & Johnson at the corporate enterprise level.

Associate Social Strategy Director

Content strategy lead spearheading breakthrough social media / content programs that deliver on business objectives for clients including Procter & Gamble (Herbal Essences), Johnson & Johnson, Merck (Merck Corporate; "Merck for Mothers" CR initiative; Nexplanon), Galderma ("Mom Genes" campaign), RB (K-Y).

Senior Social Content Strategist

Oversaw day-to-day implementation of social media strategy for Fortune 500 companies in the consumer and healthcare space, including P&G (Secret Deodorant) and Merck (Merck for Mothers campaign), respectively.

Senior Community Manager

Freelance

Provide strategic direction and tactical execution in digital marketing for clients, responsibilities and deliverables include:

- Produce bespoke immersive brand experiences and act as on-site events manager for experiential marketing agency. Clients include technology startups.

- Manage the development and execution of website content and social media strategy for boutique digital marketing agency.

Digital Marketing Specialist

YPlan

YPlan is a London-based event discovery mobile-app startup with over a million downloads to date. As YPlan expanded globally, I was brought on to develop the brand’s social media strategy with a focus on audience development and brand partnerships for its US-based users.

Social Media Manager

ICED Media

As a Social Media Community Manager at ICED Media, I led the content and creative production, and managed the day-to-day social media activity and performance analysis for retail brands, Kmart Fashion, StyleSip and Shoe Carnival.

- Developed and executed share-worthy social campaigns in support of key shopping seasons, including the #FirstDayLook campaign for Stylesip brand, which resulted in 11 million engagements and press coverage by Hollywood Life and Coco Perez 

- Led creative and media buying team in social content refresh for Shoe Carnival client, resulting in a 2x increase in Facebook, Instagram and Twitter followers in first month

- Strategized and activated influencer campaigns, such as a partnership between Kmart Fashion and country singer, Jessie James Decker, which drove a 6.1% social e-commerce conversion rate, 7x more than the industry average

Social Media Community Manager

The Webby Awards

The Webby Awards is the leading international award honoring excellence on the Internet. As an Interactive Producer, I managed the organization’s marketing initiatives, including social media, email newsletter, and media partnerships.

- Developed editorial calendar for day-to-day social media program for an active online community of 230k+ followers across Facebook, Twitter, Instagram, Google+, Pinterest, Flickr and Tumblr

- Implemented integrated content marketing partnerships with digital media outlets, including Mashable and Business Insider

- Led content development for marketing materials, including owned blog, website copy, and direct mail

Content Producer

Gawker Media

● Wrote and pitched stories related to television, film, viral video and pop culture for Gawker Media’s
television vertical
● Produced and promoted owned content on social media channels, including Facebook, Tumblr and Twitter
● Captured and edited video clips using iShowU and iMovie software

Contributing Writer, Gawker.TV

Creative digital storyteller with a proven record of building brand awareness, engaging online communities, and driving conversions through social media marketing for Fortune 500 companies in the CPG, retail, consumer healthcare, and corporate communications space.

My specialties include social media strategy development, implementation and analysis; paid social media planning and execution; social content creation (art and copy direction); community management for regulated industries, including crisis communications. 

Clients: 
- Johnson & Johnson (Corporate Social); 
- P&G (Herbal Essences; Secret Deodorant; Tide); 
- Gilead Sciences (HIV Franchise); 
- Merck (Corporate Social; Women's Health; Merck for Mothers CSR Campaign), 
- Reckitt Benckiser (K-Y);
- Bayer (Claritin);
- Galderma (Mom Genes campaign); 
- Kmart (Women's Fashion)

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