Lissette A.'s Linkedin Analytics

As a Senior Director at Bristol Myers Squibb, I lead the global social media team in creating and executing innovative digital campaigns that drive corporate reputation, build brand awareness and , engages key stakeholders, including investors and patients. I am passionate about using creative digital storytelling to deliver impactful messages that resonate with diverse and global audiences across various sectors, including CPG, retail, consumer healthcare, and corporate communications. My core competencies include social media strategy for regulated industries; paid social media planning and execution; social content creation (art and copy direction); and community management for regulated industries, including crisis communications.