Nokia

Content design: Optimized content and information presentation on SharePoint sites to improve the user experience.
UX writing: Crafted clear and concise language in web apps, providing the right amount of information to ensure users effectively accomplish tasks.
Change management: Defined communication strategies, channels and streamlined smooth onboarding processes.
Knowledge sharing: Coordinated with stakeholders, guided purpose-driven content creation and effective knowledge dissemination within Digital Office.

Content Designer & Communications Specialist

Liudmila.pt

Applied design thinking principles to create mobile apps and responsive websites.
Crafted products' voice and tone, content style guide, writing microcopy for onboarding screens, user tasks, interactions and emails. 
Developed sketches, wireframes and prototypes, conducting user tests and incorporating user feedback (needs and preferences).

UX writer and designer

Fala Português!

Crafted and executed compelling digital campaigns for student admission.
Researched, wrote and optimized content for website and social media platforms.
Curated a monthly newsletter packed with valuable resources and learning tips.

Content Writer and Social Media Manager

HI FLY

Developed the digital content strategies for Hi Fly, LSKY, Mesa-Maintenance & Engineering, Safeport, and Mirpuri Foundation. Planned and wrote content for social media pages, and tracked user engagement offering timely replies.

Corporate Communications and Public Relations Specialist

National Bank of Romania

Produced and contributed to press releases, daily news and TV broadcast summaries and media monitoring reports shaping the decision-making process.
Collaborated with Romanian and foreign journalists, both at NBR's traditional press conferences and other hosted events.

Communications Specialist

Center for Conflict Prevention and Early Warning

Researched and authored weekly articles for the Strategic Decision Analysis Bulletin distributed to embassies and Romanian government decision-makers. 
Wrote and presented analyses on Russia, Ukraine, Moldova, including Transnistria and Gagauzia, during civil society debates on Moldova's National Security Strategy.

Researcher

Romanian Ministry of Energy

Prepared documentation for Commission debates and visits abroad. Performed general secretarial duties: answering phone calls, filing documents, and scheduling meetings.

Advisor to the Secretary of State

B365.ro

Wrote over 200 news articles, investigative reports, and analyses on public spending and public governance in Bucharest. Reported on local authorities’ decision-making process and social issues.

Journalist

Innovation labs

Jurnalism @ Tech

Revista 22

Redactor

I’m a UX writer and content strategist for corporate communications. I create and deliver clear and relevant content, UX microcopy, media and PR products. I design content, develop communications plans, craft and distribute helpful information to the right audience at the right time.

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