Lindsay W.'s Linkedin Analytics

I started my career in advertising. I learnt the art of persuasion at the Red and Yellow School. Thereafter I joined Ogilvy Interactive as an intern. A year later, I joined The Jupiter Drawing Room Cape Town as part of the first Ripple Effect group. At Jupiter, I worked on brands such as Cape Town Opera and Vukani Community Newspaper. My career path: - I delved into Journalism working as a features writer for JD Group custom magazines, interviewing the likes of Judith Sephuma, Robert Marawa and Dr Eve. - In 2006 I ventured into the tech industry as an SEO Copywriter at a UK digital company called Moodia. - I started my stint in the exciting world of Mobile marketing and took up a role as a Social Media Engineer/Copywriter at Mxit. Whilst at Mxit, I played an integral role in generating interest via Social Media platforms, for the Mxit platform. My social media management skills made a significant impact on the Mxit/7WondersoftheWorld campaign. So much so that Table Mountain was named one of the seven wonders of the world. (Please refer to detailed info below) Currently: I'm a freelance writer. My freelance portfolio includes articles for Media24 (Move! Magazine, Drum), Clicks Club Card Magazine, Construction Magazine and Parent24.com. I have also written online (incentive campaigns) for Adcock Ingram, Blackberry, Netcare and ABSA. I worked in several industries; Advertising, Tech, Mobile Marketing, Journalism, Property, Immigration, Mining, Construction and Finance. Skill set: Conversion Copywriting, Magazine Journalism, Web/Digital/ SEO Copywriting, Content Writing, Email Marketing, UX Writing and Content Design. I'm proficient in: Figma (basic), Miro, Canva, CMS (Wordpress), Asana, Trello, Chase and Google Workspace.