Liyanna Baloca's Linkedin Analytics

I push for large-scale implications of small-scale moments. My process is intersectional, personal, and lateral to dig deep at human insights to express culture in context—and culture is everything. Currently, I work part-time as a graphic designer for Popeye Media, and freelance with various startups at my school's startup center. I'll be graduating from ☘︎ Notre Dame (2024) in Marketing and Visual Communications, but my studies also touched on Entrepreneurship, Industrial Design, and Studio Art (I just want to do everything!). My diverse background has allowed me critical practice with design thinking for varying contexts. I'm a big believer in design that pushes movements and subcultures forward. I directed a show reflecting the community that Asian culture clubs foster at a PWI, created marketing materials for a youth-led nonprofit building digital health platforms for remote clinics accross the globe, and I'm currently designing a memoir about DJ culture in San Jose in the 90's. In my free time, I like to imagine I'm still a track and field athlete, curate playlists of LA surf rock bands from the 2010's, and customize my Notion workspace.