Fluencer Fruit

Fluencer Fruit is your source for all things Amazon Influencer from tools, to coaching.  We talk about strategy, and how the Influencer Program operates within the Amazon ecosystem, and how you can win as an Influencer, and by working with Influencers.

* For Amazon Influencers *
🍌 Fluencer Fruit Chrome Extension 🍌 Helps Amazon Influencer pick profitable products to create shoppable content for, and to manage video placement.The extension streamlines product research and video management which saves Influencers time and lets them focus on creating more content which makes them more money.
🍌 Amazon Influencer Academy 🍌 Teaches creators how to get from approved to making money without having to comb through all the information out there for what's right and what's not, shortening the learning curve so you can make money faster.

* For Amazon Sellers *
🍌 White Glove Agency 🍌 Walks you through how Amazon Influencer shoppable content can help you boost your conversion rate, increase your sales and improve your overall listing.

Founder

Jungle Scout

Provide strategic advice to the executive team influencing and leading business strategy, priorities, and performance improvement efforts. Partner with the CEO to transition and drive forward key operational project initiatives to improve internal processes, streamline executive decision making, optimize cross-departmental communication, and support 400% organizational growth. Organize and lead weekly leadership meetings to encourage productive dialogue and discussion.

*Led strategic planning and execution of key business initiatives across departments, serving as primary liaison between CEO and stakeholders at all levels while maintaining strict confidentiality of sensitive information

* Orchestrated quarterly executive off-sites and strategic planning sessions, developing frameworks and facilitating discussions that resulted in clear action plans and accountability measures for leadership team

* Identified, scoped and drove execution of high-priority initiatives without clear internal ownership, demonstrating versatility in rapidly assuming leadership of projects critical to organizational growth and operational excellence

Chief Of Staff

Drove operational excellence and business growth through strategic project management and cross-functional leadership. Spearheaded critical technology implementations, launched revenue-generating initiatives, and built new departments while managing key stakeholder relationships. Led high-visibility content creation projects that expanded brand awareness and community engagement, including award-winning podcast series and entrepreneurial competitions. Orchestrated large-scale company events and managed six-figure budgets while supporting rapid organizational scaling and cultural development across a global remote workforce.

* Improved sales and operations efficiency by leading mission critical technology upgrades to support new product success. Managed technology integration projects for Salesforce and Intercom selection and implementation. Partnered with cross-functional teams to build tools and solutions to optimize data integrity, functionality, and long-term efficiency.

* Built, launched, and managed a new sales department, partnering with People Operations to hire, train, and develop Inside Sales Representatives.

* Enhanced organizational culture, collaboration, and retention by co-planning global company retreats “Jungle Camp.” Managed a $300K budget and coordinated travel/event logistics for 100+ staff arriving from 10+ countries.

* Expanded community awareness and new business development by launching and producing “5 Minute Pitch” YouTube and Podcast series, a “Shark Tank” style competition with 32 entrepreneurs, eight sponsors, and $50K prize. 

* Accelerated business success by producing, and managing “Go Pitch Win,” an 18 episode podcast and YouTube series garnering 100’s of applicants; involved the CEO (among other guest judges) to choose weekly winners and awarded $10K to the final winner. Achieved 5-star rating on Apple podcasts.

Executive Assistant to the CEO, Special Projects Manager

Tivich, LLC

Tivich is a boutique marketing agency that specializes in contract negotiation, marketing strategy, and event management.

Envisioned, launched, and directed growth operations for a creative production and events company, booking speaking engagements and coordinating event logistics for a diverse client base. Research market segments and launch business development and marketing strategies. Manage budgets and P&L. Track performance and implement data-driven improvements.

Built a portfolio of eight speakers managing up to four monthly speaking engagements; negotiated contract agreements, tripled client’s contract revenue, and enabled top clients to receive up to $15K for a speaking event.

Managed technology setup for large medical education events supporting a key client (Educational Measures) and leveraging on site iPads to collect metrics enabling data-driven sponsorships.

Coordinated logistics and streamlined efficiency for the Sellers Summit, a conference supporting ecommerce sellers.

Served as speaker liaison for Brand Accelerator Live, managing speaker logistics, setting up microphones, initiating cues, and walking the talent to the stage.

Co-created a 58 episode series “Avoid Being Hated” podcast, a 5-star podcast showcasing opportunities for human kindness by inviting various guests to discuss daily lives and challenges.

Owner

Money Saving Mom®

Money Saving Mom® is an upbeat and encouraging blog dedicated to helping you find money-saving coupons and deals, inspiring you to wisely manage your time and resources, and challenging you to live your life with intention and purpose.

Developed and executed operational and logistics strategies to optimize efficiency, organization, and success for the CEO embarking on speaking engagements across the country. Negotiated lucrative speaking contracts, implemented calendar organization strategies, booked and coordinated travel logistics, and managed projector and audio set up.

Supported strategy and vision by securing four event contracts and leveraging events to promote and sell books.

Drove market awareness and increased sales revenue by managing the booth at all speaking events.

Road Manager and Logistics

Apologia Educational Ministries

Apologia is one of the largest providers of science curriculum and resources within the homeschool market.

Coordinated and managed large-scale industry conferences and retreats to boost market awareness and achieve a competitive advantage. Oversaw website development and social media/influencer management. Proactively identified gaps and implemented improvements to boost process efficiency and reduce costs.

Played a key role on the executive team guiding strategic planning to drive forward key operational initiatives; developed annual strategic goals and defined metrics to measure progress and drive improvements.

Coordinated and managed 25+ annual industry conferences driving sales from $87K to $202K within six years; planned event/travel logistics and designed/delivered training, policies, and procedures for 30 booth workers each year.

Selected as Conference Director for Real Refreshment Retreats, growing the program from one to six locations with 200 attendees, six speakers, and up to 10 exhibitors.

Advocated for and implemented data-driven decision making to strategically target shows and book speakers.

Director of Events

TVR Christian Camp

TVR Christian camp is a non-denominational Christian camp that serves approximately 3,000 campers each year.  The annual budget was approximately $900,000.  

Directed contracts and financial management to enhance resource utilization and reduce costs. Worked with the Board and leadership team to improve fundraising efforts.

Led turnaround from $270K debt to cash neutral within three years by implementing strict policies and controls.

Business Administrator

Holiday Inn Dothan

The Holiday Inn South is a full-service hotel with 143 guest rooms, a restaurant, a bar and 3,850 square feet of meeting and banquet facilities.  I started as the banquet and catering manager and returned as a customer service representative.
∙ Set new criteria for banquet and catering contracts 
∙ Met with potential and existing customers to sell events and coordinate the details
∙ Acted as manager on duty for the property
∙ Planned and priced menus
∙ Inspected guest rooms to make sure they met Holiday Inn renovation standards
∙ Automated tip worksheets for easier tracking
∙ Greeted guests upon arrival
∙ Processed reservations and daily reports

Banquet/Catering Manager - Customer Service

IKON Office Solutions

Ikon Office Solutions is a provider of products and services that assists businesses in operating efficiently.  Products and services include copiers and printers, color solutions, distributed printing, facilities management, imaging, legal document services, network design and consulting, and e-business development.
∙ Cultivated customer relationships and improved customer satisfaction in my territory
∙ Monitored the workflow of existing and potential customers to create money-saving solutions
∙ Sold products and services
∙ Managed the database of companies in my territory
∙ Completed sales training courses including Core 1, Core 2 and Core 3 (five-week courses for sales training)
∙ Demonstrated products at local trade shows and in showroom

Account Representative

TradeStation Securities

TradeStation is a developer of strategy testing and analytical products and services.  The TradeStation World Conference and Expo (TS World) is a user’s conference for TradeStation customers.  TS World hosts 50 speakers, 50 exhibitors, 15 sponsors at different levels, and 750 attendees each year in different locations, such as Las Vegas, NV, and New York, NY.
∙ Assisted the Show Manager (for OmegaWorld 1999 and 2000) with all show details
∙ Created and maintained a working database of all speakers, exhibitors, and sponsors, including all their contact information, corporate descriptions, and speaker topic descriptions
∙ Arranged travel and hotel arrangements for speakers and show staff
∙ Coordinated all catered meals for the conference
∙ Investigated and booked local entertainment for gala dinner
∙ Participated in on-site troubleshooting for conference periods of 1 to 3 days
∙ Researched and located contact information for potential conference speakers and exhibitors
∙ Planned and carried out internal sales incentive parties
∙ Traveled and demonstrated products at industry trade shows

Event Coordinator

Monty's Raw Bar and Marina

Mastered the art of juggling multiple tables while delivering stellar service in a high-energy Miami hotspot, where every shift brought an eclectic mix of locals, tourists, and the occasional celebrity seeking our key lime pie, island music and on-the-water-vibe. Developed lightning-fast multitasking abilities and unshakeable composure while expertly navigating language barriers, complex dietary requests, and the occasional summer thunderstorm that would send our outdoor seating section into cheerful chaos. Set the unofficial restaurant record for simultaneously carrying 10 pitchers of beer during peak Friday Happy Hour rushes, earning the nickname "The Pitcher Whisperer" and saving countless steps during our busiest nights.

Server

Executive advisor and entrepreneur with a proven track record of driving organizational growth through strategic operations leadership and innovative business solutions. As the founder of Fluencer Fruit, I'm revolutionizing how content creators and Amazon sellers collaborate, having built a thriving community of 200+ creators and consistently working with 5-10 brands each month.

As Chief of Staff at Jungle Scout, I partnered with the C-Suite to drive 400% organizational growth, leading mission-critical technology upgrades and cross-functional initiatives. My experience spans from turning around a $270K deficit to cash neutral at TVR Camp, to scaling conference revenues from $87K to $202K at Apologia, demonstrating my ability to deliver measurable results through strategic planning and operational excellence.

I'm passionate about building innovative business strategies, implementing operational improvements, and fostering sustainable growth. With an MBA from Florida State University and deep expertise in SaaS, marketing automation, and business operations, I specialize in transforming strategic vision into actionable results.

Looking to connect with fellow entrepreneurs, business leaders, and innovators who are passionate about operational excellence and transformative growth strategies.

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