LoveMobile

I have joined the Lovemobile team, an innovative mobile marketing agency with over 6 years of experience in the industry, as a B2B Marketing Lead!

Our mission at Lovemobile is to help mobile apps maximize their revenue on the App Store and Google Play through organic growth - ASO, keyword boosting, and reputation management.

If you're looking to elevate your app's success and drive more revenue, let's connect 🙂

B2B Marketing Lead

Aitarget

Forbes’ top employer. Meta, Google & Tiktok Partner

Led product marketing activities for 3 MarTech products of the company on the Russian and the US markets. Introduced the company's products to new markets, was responsible for positioning of products for different markets and customer segments:
- Led go-to-market strategy of the Collaborative Ads, MarTech tool in CIS. Marketing solutions for 7 key partners;
- Organized, planned, and hosted webinars and conferences, from planning to post-production promotion. Conducted partnerships with Mail.ru, AliExpress, UpMarket, and others. OTS 1M+, 1K+ leads. One of the webinars resulted in 8 business contracts for a large marketplace;
- Managed and built processes with outsourcing and internal teams of design, ad targeting, copywriting, and development;
- Performed marketing planning, building sales funnels, and introduced new marketing channels to attract SMBs and enterprises;
- Researched the market, competitors and trends; collected and implemented client feedback and USPs in marketing communications; created content according to the positioning strategy, segmented the audience;
- Marketing planning, building funnels, introducing new marketing channels to attract SMB and enterprise clients;
- Client outreach for CustDev and leading cold emails with a 48% Open Rate on the US market.

LabelUp

Developed, launched and established sales for the new product in the company – Paid Social Media. Was involved in the development of internal products and the company’s brand awareness.
- launched new services for the agency, for example, paid social on Instagram, ads in Telegram, banners design, AR effects, promo landings, and others;
- tested CPA campaigns with influencer creatives for both small brands (Open Face and others) and for large companies (Okko and others);
- conducted educational meetings for clients and internal team;
- achieved over fulfillment of the client ad impressions plan by 16%;
- created ideas for paid social media services;
- earned >1K views per every issue of IMpulse magazine, managing content marketing: Telegram channel and articles;
- worked with worldwide brands: Rich, Huawei, Likee App, inDriver, Honor, and others;
- worked with media holdings (GroupM, ADV Group, and Publicis Group);
- participated in the creation and promotion of the most visited resources about influencer marketing in the CIS;
- actively involved in products at all stages: analysis, new features, etc.

Digital Marketing Lead

I introduced a project and product approach into the agency's processes and launched
LabelUp as PaaS.
- acquired basic skills in project and product management in a team of 5 web and app developers;
- fully integrated Google Analytics into the landing and the platform, acquired site audience insights;
- realized several platform functions that have remained relevant for 2 years;
- responsible for the support team;
- identified cores of the target audience by implementing analytics systems in the company's products;
- optimized the quality of work with large media agencies through technological support when working with the company's products;
- helped with technological issues of large media agencies;
- worked with Firebase, Atlassian, AppAnnie, and Crashlytics.

Senior Marketing Project Manager

Picalytics.com

An independent company with 2 launched services and an app in the development stage.
- increased key product metrics. MRR: from $600 to $21 000, paying users: from 100 to 1 200;
- built a marketing team of 3 people;
- acquired basic skills in coding emails in HTML;
- successful partnerships with other services with email lists 3-4 times the size of ours;
- partnership with an influencer that has created 3 YouTube videos with a total of 80 000 views for free;
- took part in developing a new support system – improved the overall support response time and contributed to the decrease of the charge-backs;
- dealt with different monetization models: freemium, subscription and hybrid;
- increased number of Picalytics Instagram account followers from 500 to 10 000;
- created 4 company’s blogs with total $195 revenue as of October 2018 and led content marketing;
- took part in niche conferences as a speaker (Venture Day 2018 for Mike Butcher, TIBO 2018);
- A/B testing of marketing materials and product features.

Digital Marketing & Communication Manager

KUKUPOLIS (freelance)

Short-time job within one big & crazy project – first in Belarus amusement cornfield park

- Creating digital strategy
- Developing landing page
- Launching Google Ads
- Supervising a lead acquisition on social networks (CPC, CPM campaigns)
- Mentoring SMM Manager, creating social media buzz
- Having lots of fun :)

Key wins & projects:

- Building presents in social networks. Now Kukupolis’ audience is 2 500 followers
- 10 000 of visitors and 7 300 of tickets for summer 2017
- Preparing the park for the second season in 2018

Digital Marketing Manager

Talaka.by - Crowdfunding 

Integration digital marketing in crowdfunding company

- Administration of Talaka site
- Engage with company’s PR activity
- Creating content plan and redesign company’s social networks
- Creating landing pages for users
- Launching advertising campaigns for clients’ projects in Google Ads
- Mentoring the internship, 5 interns

Key wins & projects:

- Integration Google Ads and Google Analytics for the company
- Creating digital marketing for company and company’s clients
- Increasing the percentage of successful projects to 20%
- Take a part in Lipen.PRO event

Digital Marketing & Communications Manager

PORTATIVE (freelance)

Working with social networks of gadgets and accessorizes shop with 7 600 items

- SMM 2.0 for Portative. Creating content plan and redesign company’s social networks
- Lead acquisition on social networks (CPC, CPM campaigns)
- Working with contractor for email marketing

Key wins & projects:

- Increasing shop’s social networks audience by 10%
- Support ad games in social networks
- Creating successful Instagram strategy
- Boost spinners sales before it became a mainstream

SMM Manager

GUSAROV digital agency

Starting as curator of agency’s internship and became digital marketing manager in 2
months. Working by mentoring of agency’ CEO http://prntscr.com/kf2d9o

- Mentoring the internship on digital marketing, 27 interns
- SMM 2.0 for GUSAROV. Creating content plan and redesign agency’s social networks
- Content marketing for GUSAROV blog. SEO copywriting
- Testing first agency’s email marketing campaigns: from choosing email service, creating
content plan and mails to performance measurement
- Preparing and promotion series of niche agency’s event “Встреча маркетологов”
- Lead acquisition on social networks (CPC, CPM campaigns) for the agency
- Working with agency’s clients as a SMM specialist
- Attended a meetings with clients

Key wins & projects:

- Increasing agency’s social networks audience by 5%
- Boosting authoritative video content from agency’s owner in 2016
- Creating KFC ads in Facebook (CPC, CPM campaigns)
- SMM for Vokrug Sveta travel agency
- SMM for Dom Expert magazine

With broad experience in digital marketing, I can find non-standard solutions quickly. My 7 years of experience focused on B2B marketing for platforms and SaaS allows me to implement them at the highest level. I’ve also taught a course on marketing.

I would be glad to talk about Digital Marketing and B2B. 
Passionate about people, public speaking, and The Elder Scrolls.

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