MJV Technology & Innovation

Service Designer | UX | Career Mentor | Scrum Master | Design Thinker

Lee Hecht Harrison

In carrer transition at LHH

Electrolux

* Leadership of multidisciplinary teams of Industrial Designers, CMF, UI and UX.
* Responsible for the UX Lab, for usability and user experience evaluation through many tests, qualitative and quantitative (questionnaires, user tests, observation, A/B tests and interviews.
* Big data analysis from the voice of consumers: NPS
* Definition and communication of design strategies in the consumer journey.
* Leader in the categories of Washers and Dryers, Air Conditioning and Water Filters, for all of Latin America, and is also a Global leader in garments care design (Washers, dryers and accessories).

Senior Design Manager

Commitment to the implementation of "VISION 2015", a bold strategic plan for the region to increase volume and profitability at an accelerated pace, where I participated in the acquisition of CTI (Chile) and Gafa (Argentina), leading the integration process with teams for the Electrolux Culture. As a result several products have been developed and launched in Food Preservation, Food Preparation and Fabric Care. The goals of selling 6 million products and 1.5 B USD in Latin America alone, with the exception of Brazil, were reached in 2015.

Design Manager

Conception of the design and development of products for the brands Frigidaire, Electrolux, Westinghouse, Fensa, Madensa and Gafa.
Leadership of projects developed in factories in South Korea, China, Mexico, Chile and Argentina.

Senior Master Designer

I started the User Interaction team by hiring the first user interface designer at Electrolux in Brazil. The whole concept of the lines with panels "Blue Touch" was created from this moment. I led the O & M and ODM projects to Brazil, creating the first Electrolux water purifier and winner of several design awards and that gave the leadership of this market for the company.

Master Industrial Designer

I participated in the design of the new generation of Frost Free high capacity refrigerators

Industrial Designer Specialist

Create and develop new products based on consumer needs.

Senior Industrial Designer

- Designed products for Zanussi, Rex, AEG and Electrolux brands.
- Developed products in several categories such as Fabric Care, Food Preservation and Food Preparation.

Industrial Designer

* Creation of the new VBL (Visual Brand Language) for a new generation of products for Europe
* Creation of a washing machine design for the French market for the Arthur-Martin brand.
* Conception of the new line of washing machines for the Brazilian market.

- Designing washing machines for brazlian market.
- CMF, CAD modeling, Visualization (renderings)

Curitiba Design

As an intern, I created all the graphic communication and helped organize the events of the institute of promoting design for companies.

Trainee designer

Editel

Layout of books, advertising and phone books. Generation of layouts and artwork. Preparation of photolites. Desktop Publishing using PageMaker, Photoshop, Illustrator.

Arte-finalista

Design leader with solid experience in creating and developing products for different markets in Europe and Latin America, leading multidisciplinary teams in UX, UI, Industrial Design, Usability and CMF for the development of physical and digital products. Ability and creativity to work in multicultural environments and stimulating the continuous search for innovation through Design Thinking, Design Sprints and Scrum. Obtaining results through team motivation and recognition for winning several design awards.

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