Liz Bradford's Linkedin Analytics

On average we live 4,004 weeks. Of those, we spend 2,085 weeks working. Our last 512 weeks are often not healthy or independent. I'm on a mission to change that. As a former Managing Director and Chief of Staff leading 700+ person teams across HSBC, Bank of America Merrill Lynch, and SWIFT, I know the executive pressure firsthand. The late nights, impossible targets, and the nagging question: "How long can I sustain this pace?" Ten years into my financial services career, that question got answered when I hit a wall that forced me to rebuild everything. That breaking point became my breakthrough. Here's what I discovered: Peak performance doesn't require sacrificing your health, relationships, or long-term vitality. The most successful leaders aren't just performing at their peak—they're built to last. Through Transform Perform, I help executives like you achieve sustainable high performance by integrating evidence-based longevity science with practical leadership development. No more choosing between career success and personal wellbeing. My unique perspective? I've lived both sides. Whilst advancing through C-suite roles, I qualified as a personal trainer, executive coach, and organisational coach. I've balanced P&L responsibilities with people leadership, run my own business, managed investments, and served on boards—all whilst discovering how to optimise for both performance AND healthspan. The leaders thriving in today's environment: - Build authentic, purpose-driven leadership styles that energise rather than drain - Embrace change and build career resilience - Invest in their healthspan as strategically as their wealth Today, through Transform Perform and Protocol, I work with executives to optimise their health and performance, while building sustainable success systems that scale. Ready to lead at your peak—for the long haul? ✨ Book a complimentary leadership consultation ✨ Discover our executive longevity programmes ✨ Join our community of forward-thinking leaders www.transformperform.ai | www.protocolhealth.life