Travelopia

• As the Global Product Marketing Executive, I support all markets & bases from a Product Marketing perspective for the charter product – across new product launches, boat shows, and general product updates, maintaining product content across all customer-facing channels, improving the customer journey, and supporting global teams with any training and development needs.

Global Product Marketing Executive | Sunsail & The Moorings

Operating across the globe, Sunsail & The Moorings are a part of the Travelopia group, the world's largest collection of specialist travel brands. Sunsail & The Moorings are 2 incredible brands offering customers unique holiday experiences out on the water. From independent sailing holidays, to fully catered crewed, sailing & power yacht charters. 

•	As the CRM Manager, I worked within the global Sales & Marketing team to drive effective data-driven marketing campaigns & conversion strategies across all divisions, increasing retention of existing client relationships, & supporting our network of yacht operations teams worldwide. Focusing on the customer journey, and optimising the touchpoints throughout.

www.sunsail.com | www.moorings.com
www.travelopia.com/our-brands/marine-yachts-division

CRM Manager | Sunsail & The Moorings

WOLO Travel

WOLO Travel specialises in worldwide package holidays, tours, flights, and more.

•	Part of the start-up launch team - multi-faceted involvement, from starting the business, creating & establishing the brand, creating both online & retail presence, selecting systems, recruitment strategy
•	Main role: Leading the overall marketing strategy as well as partnership acquisition
•	Managing marketing budget: ensure strong ROI on marketing activity
•	Manage all commercial, affiliate & trade partnerships: i.e., work with global tourism boards to market products and maximise revenue opportunity 
•	Re-navigating targeting, copy, & customer-facing messaging post-pandemic to (re) instill customer confidence in travel
•	Working in close collaboration with Product and Sales Heads, to drive a strong commercial trading strategy
•	Developed (and redeveloped) the overall company brand & ensuring continuity across all customer-facing channels (website, social media, e-newsletter, retail, POS, etc), as well as across internal channels
•	Developed voice of WOLO Travel, taking ownership of, and writing all copy across various platforms
•	Conceptualised & built a website in WordPress: responsible for all website logistics, back end (developer and host engagement), front end (design, copy, content, layout, and lead generation), & integrations into ZOHO CRM system
•	Email marketing strategy: built newsletter templates, results tracking, manage customer journey.
•	Leading the social media strategy: with a focus on Facebook and Instagram, and a mix of organic and paid advertising
•	Social Media community management: interacting with our customers using the WOLO voice, as well as overall concepting, design and asset creation, scheduling, reporting
•	Reporting and analytics: across various systems being used
•	All design work: external - website, social media, Newsletters, partner presentations, retail displays & posters; as well as internal – brand presentations, business cards, internal comms

Head of Marketing & Partnerships

STA Travel

•	Growth in the division and continued divisional success lead to separating the Product & Marketing Team into 2 streams with additional manpower under each and allowing for bigger projects & budgets.
•	This role entailed a continuation in leading the marketing team, and overall marketing strategy for the South African division, as well as further team development, recruitment and growth expectations in our commercial output. 
•	Working in close collaboration with Product, B2C Sales & B2B Sales Heads & teams, to drive a strong commercial trading strategy.
•	Collaborating with global marketing teams and heads to ensure a cohesive brand, with a  unique approach for each region.
•	Build marketing campaigns to deliver demand to our retail stores & sales teams (via both online & offline channels). 
•	Manage marketing budget to ensure strong ROI on marketing activity. 
•	Develop innovative marketing campaigns that will attract consumers and ensure products and services convert through our omni-channel model. 
•	Lead overall online and offline business strategy (i.e., CRM, website, social, external media, retail, etc) to ensure we drive repeat business. 
•	Managed all local commercial, affiliate & trade partnerships, i.e., work with global tourism boards to market product and maximise revenue opportunity; & built strong partnerships with brands that will benefit STA Travel from a commercial and brand awareness perspective (namely Thailand Tourism, Singapore Tourism, Qatar Airways, and more).
•	Lead and manage weekly trading meetings to drive offers and promote products. 
•	Work closely with commercial teams to ensure marketing activity supports budgets and target achievement. 
•	Lead and develop people to ensure succession plans, talent development and staff engagement. 
•	Representation of the brand at trade shows and PR events. 
•	Work with external PR agencies and partners to maximise overall brand awareness.

Head of Marketing | South Africa

•	Promoted to managing the full Product & Marketing team and strategies across the B2C (retail, online sectors) as well as B2B (Work Abroad Programmes, Corporate Travel, etc) channels
•	Working closely with Sales (Retail & B2B) Heads & teams to ensure an omni channel approach;
•	Marketing focus: partnership acquisition and retention (Tourism boards, airlines, etc); managing marketing budget, reporting & ROI; customer journey (Silverpop from IBM Automation & InxMail Professional); approving concept and design across all campaigns; managing all online and offline channels; lead generation for our sales teams to reach revenue targets; project managing all events, activations and similar; etc. 
•	Managed the Online & Offline Marketing Executives.
•	Product focus: Product sourcing, development, strategy; approving customer-facing product across all channels; attending product trade shows, and partner meetings to ensure relationship management (hotels, airlines, etc); managing negotiation of regionally required deals; etc. 
•	Managed the Land & Air Product Executives.

Product and Marketing Manager

STA Travel is a global student and youth-focused travel agency, specialising in worldwide package holidays, tours, flights, and more, with a mission: to create affordable adventures for awesome humans. 

•	A member of the Product & Marketing Team
•	This role entailed Product and Marketing elements for all things B2B 
•	Including all online and offline marketing and campaigns for B2B products; brief creation and action
•	Product pricing, sourcing and contracting, attending roadshows & events for product sourcing and relationship building
•	Focus on B2B products including: Work Abroad, Group Travel, Corporate/ Business Travel, & the 'Backpacker By STA' sectors of the business.

B2B Product and Marketing Executive

THE BODY COMPANY

Personal Trainer | Sales & Marketing Consultant

Health and Fitness Professionals Academy

Managed and developed the customer journey on our CRM system (Majestic CRM) - building effective data-driven campaigns (across email & SMS) to drive results, as well as the internal journey and all communications to staff and pupils. In addition, I managed the Sales team and ensured all leads generated were actioned effectively, striving for high conversion and ROI.

Communications & Sales Manager

EBSCO Information Services

Sales, training & marketing of academic journals, research databases, e-books and e-journals - across the Academic, Corporate, Biomedical, Government & School markets for this territory. Travelled for acquisition & partnership retention to the region: Nigeria (Lagos & Abuja), Ghana (Accra), Kenya (Nairobi) & Malawi (Lilongwe) as part of this role. As well as a training visit to HQ in the USA (Ipswich, Massachusetts).

Regional Sales Manager: Central, East and West Africa

Bridge South Africa

At time of employment I was a Marketing Consultant for the Cambist financial product, a product of OneLaw (part of the Bridge group).

Marketing Consultant

The King's School in Macclesfield

Gap Year Experience program in the UK. Work was varied and included support at the girls Preparatory & High Schools such as: assistant teacher, substitute teacher, gym/ physical education teacher, sports coach, after school & holiday care programs, etc - across various age groups, subjects & disciplines.

Gap Year Program

I am a passionate marketer, thriving in a competitive and fast-paced environment where every day brings a new challenge. 

I have 10+ years of marketing industry experience across multiple industries, and 6+ years experience within the dynamic and ever-changing tourism industry specifically. 

When it comes to the travel and tourism sector, I love the people, the passion, the incredible partnerships, and the pure joy of working on projects that ultimately make dreams come true for every person lucky enough to experience a new part of the world. I am also an advocate for protecting the places we visit for future generations to enjoy and understanding what we can do to reduce our impact. 

I am forever grateful to continue working in travel.

I have a personal love for travel (of course), health and fitness, education, the occasional adrenaline rush (bungee anyone?), and endurance sports (challenge accepted!).

Taplio

Lize Maartens's Linkedin Analytics

Lize Maartens

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Lize Maartens's Linkedin Analytics

Lize Maartens

Want to drive more opportunities from LinkedIn?

Lize Maartens's Linkedin Analytics