Liz Hatherley's Linkedin Analytics

I'm a senior brand and marketing strategy consultant working with brands recently including Waitrose, Campari, BBC, Mars Petcare and Friends of the Earth. I work with agencies and also with brands and founders directly. As a former Head of Strategy I have experience in a wide range of sectors, but my specialisms are food and drink, professional services and purpose-driven organisations. I love working with ambitious brands as they move into new areas of growth. ----- WHAT I DO: • Brand strategy - brand definition, expression & activation • Marketing strategy - continuous comms & campaigns • Content strategy - creative messaging, channel strategy & process • Market, consumer & stakeholder research & analysis, including workshops • Data analysis and data storytelling • New business pitch development & presentation • Strategic business initiatives • Mentoring in-house teams ----- WHO I'VE WORKED WITH: I love contributing to growth at organisations who are scaling, including startups. My agency clients include Ogilvy, Dentsu Creative, BBC Studios, The New York Times T Brand, Four Communications, SevenC3 and BORN, plus specialists including infogr8, Quantum and Five by Five. Well-known brands I've worked with include: Acrylicize Asda Argos BBC BFI Bausch + Lomb Canon Campari Espa EY Fat Face Friends of the Earth Google The Gut Health Doctor Hertz HSBC Knight Frank Mars Petcare National Trust Penguin Random House Royal College of Surgeons Sainsbury’s Schultz Family Foundation Sky Thomson Reuters UBS Waitrose Weight Watchers Virgin Holidays Vitality Zurich Municipal I work remotely with some in-person sessions, mainly in London and Hampshire. ----- MY WORKING STYLE: I work in true partnership with agency and brand teams alike - for me, it's all about maintaining strategic rigour while making the process enjoyable and satisfying. My focus is always on developing practical, usable strategies - rather than grand gestures that are hard to translate in the real world. I believe that the best results come from a spirit of collaboration and creativity, and that you can never tell where (or who) the next great idea will come from. My job is to organise, bring clarity and drive creativity via clear strategy. ------ Headline image by Amira Rahim