Liz Larrieu's Linkedin Analytics

With decades of progressive Marketing experience, I have developed a keen sense of steering creative branding and strategies in customers' buying journeys—leading teams through adhering to large budgets, creating campaigns, and guiding teams through strategy pivots. With experience in B to C and B to B verticals, marketing is a passion and makes my career fulfilling. The challenge of well-executed creative strategies with each campaign and seeing the results bring teamwork and watching leaders emerge very rewarding.<br><br>Marketing is a living and changing part of an organization. The ability to agile, pivot, and realign strategy without abandoning the original Marketing Strategy plan to create results with a high return on investments. Being a part of a department that shapes the firm's position in the market and the messages communicated to the community determine the results of the overall success.