Liz Lathan, CMP's Linkedin Analytics

Well hi there! Thanks for stopping by my profile! Here's the TL;DR for the skimmers: I think most events are boring. If the content isn't more interesting than my cell phone, then the event failed. I love to help event organizers think through their attendee engagement strategy and tactics to keep the energy at the right level throughout the event and make sure attendees are getting connected and doing business together. The longer version: I can help you make your events more engaging. I invented the Spontaneous Think Tank to inject facilitated peer-led conversations into your event. Bonus: after I help build community at your event, I can keep it going year-round! My showpiece for how I think communities should feel is Club Ichi, my community for B2B event marketers. I'm the co-founder of The Community Factory. Along with my Biz Partner Nicole Osibodu, we are committed to transforming the event industry by fostering innovative ways to engage and connect. A 20+ year veteran of corporate event marketing life, I ran the global event team for Dell and created Dell World in 2011. I ran the global event team for IBM's Analytics & Hybrid Cloud division. I'm one of the founders of experiential agency Haute, and part of the ownership team at Haute Spot music venue in Cedar Park, Texas. I'm a writer, investor, speaker, and frequent traveler. Want to chat about increasing attendee engagement at your upcoming event or running your community year-round? Book a meeting through the link in my profile, or email me at [email protected] P.S. No I don't want to start a franchise or get my PMP Certification. Thanks, though. ;-)