Lizzie Macaulay's Linkedin Analytics

Hey there, I'm Lizzie. I've spent over a decade honing my craft as a die-hard marketing lover. My true passion lies in connecting with fellow business owners and entrepreneurs to unearth the unique spark that ignites their ventures. It began with copywriting and copy coaching - supporting small businesses and start-ups in crafting messages that truly resonated. Yet over time, I realised effective copy was just one thread in a much larger tapestry, inseparable from the over-arching business strategy. These days, I draw upon my wealth of cross-industry expertise to offer a holistic consultancy service focused on communications and commercial strategy. From healthcare and engineering to coaching and ecommerce, I've empowered organisations across diverse sectors to identify their big vision and the next steps to achieving it. My speciality? Providing that all-important outsider's perspective - one that captures the big picture possibilities while identifying key areas ripe for optimisation. I firmly believe there is no such thing as an effective one-size-fits-all approach. Every business needs to be built from its own signature blocks - the source of its authenticity, joy and competitive advantage. I honour this individuality, avoiding cookie-cutter solutions in favour of bespoke strategies that respect and amplify each venture's distinct core identity. At my core, I possesses an innate knack for peeling back the layers to pinpoint the underlying drivers of sustainable, enjoyable growth. With my strong communication skills and strategic mindset, I operate as a trusted partner - transforming insights into actionable roadmaps tailored to each client's success.