Kelvin Leung's Linkedin Analytics

Experienced data-driven growth hacker to analyze and identify growth opportunities to increase brand awareness and lead generation. In-depth knowledge in fintech business operations (securities, forex, personal loan and personal finance), analytical mindset and ability to think outside the box to formulate growth strategies. Demonstrated expertise in PPC, SEO, social media, programmatic media buy, affiliate marketing, budget management and customer segmentation. Thorough knowledge in digital campaign and analytics tools including GA, DV360, CM, AppsFlyer, Amplitude, Mailchimp, Meta Business Manager, Google Ads. Experience in building data modeling and visualization using Python and Tableau. A critical and creative thinker, with strong business acumen gained from roles in strategic planning, marketing, analytics and innovation. Solid experience in legal/vendor contract review Extensive experience in both regional operations and head office environment. University of Toronto graduate with a Bachelor of Science degree and a Master of Business Administration at the University of Iowa.