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Market Research Program Manager

Greenberg

• Designed and executed in-depth quantitative research studies for top tech companies
• Translated insights with a strategic vision to promote action within an organization
• Created final deliverables with a solution-oriented lens
• Partnered with cross-functional teams internally and externally throughout project lifecycle
• Managed two direct reports and mentored researchers on the team

Research Director

Senior Strategist

Strategist

Upwave

• Managed a Fortune 500 CPG and connected fitness brand portfolio 
• Identified client’s marketing objectives to design studies that provide a holistic view of campaign performance 
• Analyzed large-scale survey data sets to provide in-flight optimization and/or advertising ROI insights 
• Continuously collaborated with clients to ensure that deliverables are meaningful and easy to understand
• Actively standardized research and operational processes to increase workflow scalability and efficiency   
• Proven track record of taking on large volumes of work while still retaining clients for future renewals

Research Analyst

Samba TV

• Provided cross-screen data analytics for TV and digital advertising campaigns 
• Told stories with large behavioral data sets that explore TV viewership habits amongst various audiences
• Populated data charts and prepared deliverables in PowerPoint and Excel to be presented to clients
• Assisted Research Managers in client portfolio management
• Handled communication with clients, agencies and/or publishers before and throughout campaign launch

Associate Research Manager

Chapman University

• Worked with statistical software, SPSS and Nvivo
• Tutored students in various Social Science Research Methods and Senior Seminar courses
• Assisted professors with analyzing and gathering qualitative and quantitative data for various research projects.

Senior Henley Lab Research Assistant

• Researched current water conservation campaigns in California
• Designed a survey to test the effectiveness of message strategies used in campaign messages
• Used statistical software SPSS to analyze data
• Presented results at National Conference, International Conference, and Student Research Fair
• Wrote IRB, grant proposals, conference applications, and a journal which is now published in Environmental Communication journal (Link in publications).

Student Undergraduate Research Fellow

SelectQuote Senior Insurance Services

• Attained knowledge of Original Medicare as well as Medicare supplemental products
• Created 5-week training course and assisted in the training of 225 new employees
• Composed a competitor online marketing analysis and created a micro website
• Created content for social media sites and gathered basic analytics 
• Organized a week long office fundraiser for Harvesters food bank and raised over 8,000 food items

Management & Marketing Intern

A motivated researcher with experience in the Market Research, AdTech, and Consulting spaces. My skill set includes a wide range of quantitative methodologies, extracting insights from large-scale data sets, building client relationships, creating research workflows, onboarding team members and training junior researcher/ ad operations teams.

Taplio

Lauren Henderson's Linkedin Analytics

Lauren Henderson

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Lauren Henderson

Want to drive more opportunities from LinkedIn?

Lauren Henderson's Linkedin Analytics