VNG Corporation

Managing oversea marketing activities of Game Studio 3
Key markets : Vietnam, Thailand, Singapore, Malaysia, Philippines and so on

Oversea Marketing Manager

LUT School of Business and Management

Junior Research Assistant

• Managing top gaming communities in Vietnam including Game Khong Hay, Xoa Group and other gaming groups of XGR Corporation.
• Building social media strategies for promotional campaigns of game publishers

Freelance

Icetea Labs

• A new adventure of me taking on Marketing for blockchain-fueled projects!

eSports Marketing Manager

•  Managed a team of 5 marketing executives to plan and implement marketing campaigns for the game League of Legends: Wild Rift in Vietnam.
•  Drove over 700,000 followers to our gaming community Facebook page and attracted over 100,000 organic members in the community group in 3 months prior to the release of Wild Rift in Vietnam through content and ads A/B testing optimization. 
•  Attracted over 20 million media impressions to the official Wild Rift release campaign in Vietnam by organizing both offline and online events throughout the country, leading to over 4.3 million active users on the first day the game was released. 
• Produced the Top 4 most successful Branded Hashtag Challenge campaign on Tiktok in Vietnam in 2021 with over 642.7 million views - #TetTocChien (WildRiftLunarNewYear)

Creative Lead, Marketing Lead - Game Studio 3 - League of Legends: Wild Rift (Vietnam Region)

• Managed a team of 6 creative executives to plan and implement content strategies for marketing campaigns of the battle royale game PUBG MOBILE in Vietnam.
• Collaborated with the Marketing team, Operation team, and Digital marketing team to execute marketing campaigns in-game, on social media, and on offline events
• Produced Top 1 most successful Branded Hashtag Challenge campaign on Tiktok in Vietnam in Lunar New Year season with over 119.8 million views - #MoThinhThayTet

Creative Lead - Game Studio 3 - PUBG Mobile (Vietnam Region)

Managed PUBG MOBILE VN’s online media channels (Facebook, Instagram, website), generated ideas and content strategy through marketing directions, worked with the design department and external teams to develop social media content for marketing campaigns.

Creative Executive - Game Studio 3 - PUBG Mobile (Vietnam Region)

KOTRA

I worked as Marketing Executive in Kotra Hanoi for 3 months. Afterwards, I moved to Ho Chi MInh City and worked for Kotra Ho Chi Minh in the same position for around 6 months. My main tasks were to support Korea firms and companies to find business partners in Vietnam and sometime vice versa. To fulfill the requirement of the job, I needed to learn how to present myself appropriately, how to communicate confidently and fluently with big partners, how to work smarter and better.

During the wonderful experience in both 2 Kotra's Office, I have improved a lot as a person. This time also helped me generating a broad knowledge base for my upcoming career in the next company.

Marketing Executive

Wine Agency 

I worked as a content creator intern at a boutique agency in Hanoi named Wine Agency. My main tasks were brainstorming and creating new content ideas for the social media accounts of Bo Sua - a Vietnamese fashion brand for young generation.

Content Creator Intern

A game marketer. Passionate about Digital Marketing, Branding and Leadership. I deliver practical & effective content strategies for games. Eager to explore the world

Experience: Devoted 3+ years in Gaming Industry with PUBG Mobile VN and League of Legends: Wild Rift and I am an avid gamer myself :D

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Nguyen Linh (Lina)

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