Elation Health

Elation Health is a Series D startup that is dedicated to building the most trusted technology platform for primary care. The company has delivered clinical-first solutions — built on an award-winning collaborative EHR platform — that help deliver the highest-quality personalized care to patients. Elation Health supports primary care providers in upholding the craft of medicine while thriving in an evolving healthcare landscape. Today, Elation Health serves 32,000 clinicians caring for 15 million Americans.

Product Marketing Manager

360training

Built and led a dynamic GTM team at a $50 MM multi-entity, multi-national, PE-backed SAAS edtech company, unlocking $10MM in new product revenue.

Product Marketing Lead

Built and executed product marketing function and strategy at acquired healthcare ed-tech company, increasing combined B2B and B2C market share in target verticals by over 35%.

Product Marketing Manager, HIPAA Exams

ExSite

Driving client success through tailored GTM strategies and collaborative product development, notably leading a consumer electronics startup's product launch with a $2MM Kickstarter campaign.

ERHG

Created and executed content, brand, demand generation, and outbound sales strategies for seven distinct brands, resulting in a 30% increase in overall B2B revenue.

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Established a unified brand identity across diverse channels, improving brand recognition and engagement through coordination of creative, content, design, and events.

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Elevated brand affinity via innovative social media campaigns and community events, leading to a 40% increase in community engagement.

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OK Roger

Hire #6, led product operations and user behavior analytics a pre-seed startup, shaping the product roadmap and boosting user adoption by 30%.

Product Operations Manager

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Accenture

Optimized business operations at a Fortune 50 client, achieving a 20% increase in department operational process efficiency.

Senior Operations Analyst

Jimax

Operations Analyst

Caterpillar Inc.

Operations Intern

🚀 Product Marketing Leader | 🎯 GTM Strategist | 🗨️ Messaging & Positioning | 📈 Demand Generation | 👥 E-commerce + B2B + B2C SaaS Growth

Thanks for stopping by! 👋  I am a product marketing leader, passionate about utilizing data and creativity to develop effective marketing strategies. 

I went to school for engineering, started my career in operations, and found my groove in product marketing. 

My experience includes working with both established Fortune 500 companies and emerging technology brands. I focus on creating strategies that strengthen brand presence, support growth, and contribute to revenue and customer retention. Today, I'm focused on helping small, independent primary care physicians stay independent and avoid burnout. 

Interested in hearing how I can help push your product marketing function forward? Let's chat!

#Derm leaders: less drama with payers, more time for patients. 

That’s the idea behind The Practice Layer: a weekly, 5-minute briefing for the business of dermatology by the amazing team of experts at Clarity RCM. Evidence-linked, compliance-aware, and ruthlessly practical.

Every Monday, you can expect...
• 🏛️ Policy & Payers: what changed and what to do.
• 📈 Business & Tech: tools that actually move margin.
• 💡 Marketing & Growth: simple plays that fill books.

Next week’s hits: real-time prior auth pilots, downcoding risk, and what to tweak in your E/M workflows.


#Dermatology #MedicalBilling #RCM #PracticeManagement

Michael Lock

🚀 Product Marketing @ Clarity RCM | Building the most trusted revenue platform in dermatology

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