Guidepoint

•	Managing and curating content across multiple regional and business unit pages on LinkedIn, Twitter, Instagram, Facebook, and Threads ensuring consistent brand messaging and organic engagement.
•	Developing and maintaining a social media content calendar utilizing Excel-based analytical reporting dashboards to optimize organic campaigns, drive website traffic, and grow social media accounts.
•	Successfully grew Guidepoint’s main LinkedIn following from 10,000+ to 130,000+, resulting in LinkedIn becoming the source of 50% of all incoming monthly traffic to Guidepoint’s website,
•	Producing visually appealing graphics for utilization across all social media channels.
•	Designing and creating landing pages for email and social media campaigns.
•	Overseeing the creation and curation of content, including advisor blogs, case studies, newsletters, press releases, and internal communications.
•	Increasing website traffic, unique visitors, and on-site time by crafting long-form content optimized for SEO.
•	Conducting research and collaborating with third-party vendors to generate content for different business units, ensuring brand consistency and adherence to Guidepoint’s voice.
•	Managing reputation by effectively responding to Glassdoor and TrsutPilot reviews, resulting in an increase in overall ratings.
•	Reviewing job descriptions and monitoring the external presentation of the brand by employees.
•	Training and supporting a team of 3 email associates on coding and scheduling emails within Salesforce Marketing Cloud.

Senior Content Specialist

Content Specialist

Marketing Coordinator

Self Employed (Photography)

Freelance Photography and Photo Restoration

Union Beer Distributors

•	Managed a dynamic weekly schedule comprising 60+ account appointments within the assigned territory, ensuring efficient coverage and optimal customer engagement.
•	Consistently achieved and surpassed monthly KPI goals, resulting in a notable increase in portfolio presence and sales volume within existing accounts. 
•	Collaborated closely with the design team to develop captivating point-of-sale materials, effectively merchandising accounts and driving brand visibility.
•	Led promotional activities within accounts, including coordinating events, tastings, and product demonstrations, resulting in heightened customer interest and increased sales. 
•	Fostered strong relationships with craft brewery representatives, working collaboratively to devise and execute strategic sales plans, ultimately driving revenue growth.
•	Demonstrated a comprehensive understanding of the extensive portfolio of 100+ craft beer brands, including their unique attributes, flavor profiles, and market positioning.
•	Conducted market research and competitor analysis to identify emerging trends, enabling proactive adaptation and competitive positioning within the craft beer industry.
•	Maintained accurate and up-to-date sales records, utilizing CRM software to track customer interactions, orders, and account-specific preferences.
•	Provided exceptional customer service by promptly addressing inquiries, resolving issues, and building long-term partnerships with key accounts.
•	Actively participated in sales meetings, sharing insights, market feedback, and collaborating with cross-functional teams to optimize sales strategies and achieve company objectives.

Sales And Marketing Representative

•	Pioneered the establishment of the company’s Instagram account, implementing best practices to drive engagement, increase brand visibility and attract a wider audience. 
•	Collaborated closely with the Chief Marketing Office, Content Manager, and Head of Design, providing support in various tasks such as content editing, crafting compelling social media campaigns, and producing visually captivating print and web designs. 
•	Demonstrated ownership of the company’s intranet, taking on diverse responsibilities inducing its creation, capturing high-quality photos for the employee directory, showcasing corporate events, sharing client testimonials, and maintaining an up-to-date collection of marketing collateral.
•	Assisted in the development and execution of integrated marketing campaigns across multiple channels, leveraging strong attention to detail and creative problem-solving skills.
•	Contributed to the creation and editing of engaging content, inducing blog posts, newsletters, and website copy, aligning with brand guidelines and ensuring consistent messaging across various platforms. 
•	Demonstrated proficiency in marketing software and platforms including but not limited to, social media management tools, content management systems, and design software, to streamline marketing operations and enhance productivity.

Marketing Intern

Centenary University

•	Successfully held a Marketing and Design work-study position for three years, contributing to the college's marketing efforts while excelling in academic pursuits.
•	Collaborated closely with the Head of Marketing and Creative Specialist, gaining valuable mentorship and hands-on experience in executing effective marketing strategies and design projects.
•	Played a pivotal role in developing the school's new logo when it transitioned to university status, showcasing exceptional design skills and a keen understanding of brand identity.
•	Created visually captivating internal and external communication documents, including sell sheets, brochures, and billboards, effectively promoting key messages and enhancing brand visibility.
•	Demonstrated photography expertise by capturing professional LinkedIn headshots for students during career fairs, contributing to their personal branding and professional development.
•	Assumed a leadership role in directing photo shoots and skillfully retouched photographs, ensuring high-quality visuals for a wide range of platforms and marketing collateral.
•	Collaborated with cross-functional teams to ensure cohesive branding and messaging across various marketing channels, supporting the college's overall marketing objectives.
•	Assisted in conceptualizing and executing multimedia campaigns, integrating design elements, copywriting, and digital marketing strategies to drive student engagement and enrollment.
•	Stayed abreast of industry trends and design best practices, applying new knowledge to enhance the college's marketing materials and elevate the overall visual appeal.
•	Utilized Adobe Creative Suite and other design software to bring creative concepts to life, showcasing versatility and adaptability in executing diverse design projects.
•	Maintained a strong work ethic and demonstrated excellent time management skills, balancing academic responsibilities while delivering high-quality work within tight deadlines.

Marketing and Design Work Study

Metro Soccer Nation

•	Photographer for start-up media company Metro Soccer Nation
•	Shooting NYCFC home games at Yankee Stadium on field
•	Photo editing and retouching used on social media and company website
•	Help oversee social media platforms
•	Designed company logo

Photographer and Graphic Designer

Spoiled NYC

•	Wrote multiple blogs
•	Pitched content ideas
•	Brought the knowledge of a native New Yorker to the overall content strategy

Freelance Writer

OwnAmerica

Administrative Assistant

As a Senior Content Specialist at Guidepoint, I manage and curate content across multiple regional and business unit pages on various social media platforms, ensuring consistent brand messaging and organic engagement. I have over 6 years of experience in content creation and social media management, with a background in business administration and finance.

I am passionate about producing visually appealing graphics and designing landing pages that drive website traffic and grow social media accounts. I have successfully increased Guidepoint's main LinkedIn following from 10,000+ to 130,000+, resulting in LinkedIn becoming the source of 50% of all incoming monthly traffic to Guidepoint's website. I also have a long-standing interest in photography and photo restoration, which I pursue as a freelance service.

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