Loganathan Sampath (Crafting a Distinct Presence)'s Linkedin Analytics

Overall 12+ Years of experience in Online Media Operations in the areas of ad servers like CM 360, DV 360, Search 360, Google Ads, Meta Ads, LinkedIn Ads, Xandr, Amobee, GAM, Atlas, TTD, RTB, Sizmek, OpenX, Eyeblaster, and major 3rd party video ad serving, etc. As a digital marketing specialist managing paid search, shopping ads, display ads, paid social, programmatic campaigns, and YouTube ads, I have annual budget management of $1 million USD. Where i have successfully generated revenue of $5.8 Million USD and ROAS of 5X-8X. * Worked on the world's leading brands while individually managing 15+ accounts simultaneously with over 2500+ campaigns. * Providing Ad operation support to Ad tech companies, agencies, affiliate networks, publishers, and advertisers. * Driving campaigns based on a goal set by the client/advertiser and generating revenue towards their goal. * Collecting data from ad servers and tracking systems to optimize and yield ROI. * Managing multiple ad ops projects to track and monitor online user content and report impacts of digital/ social media trends to advertisers/publishers. * Diagnosing ad-serving problems and working with the ad server provider’s customer support for quick and efficient resolution of all reporting discrepancies and campaign issues. * Maintaining the quality of all the assigned processes by ensuring 100% error-free work. * Responsible for meeting the Service Level Agreements (SLA), as defined by the Client. * Updating current trends in markets to my team and motivating them to achieve their goals. * Expertise in 3rd party tracking systems available in digital markets. Specialties:- * Managing Online Ad Operations, Campaign Optimization (CPM, CPC, CPA, CPL, CPD & CPI), Mobile Advertising, Affiliate Marketing, Performance Advertising, Troubleshooting, Quality Assurance, Reporting, Knowledge Management, Project Management, Programmatic Trader Trafficking, Project and Process Management, Quality Analyst, Team Management, A/B Testing, SEM/PPC, DSP, SSP, RTB, Ad Exchange, Ad Networks, Agencies, Programmatic Ecosystem, Stocks & Forex Trading Analyst, HTML, JavaScript and XML, Google Ads, Meta Ads, Lead Generation & Email Marketing, Media Buying & Selling, Client Servicing, Market Analysis, Performance Marketing & Strategy, A/B Testing & Multivariate, Customer Acquisition