Smart Cookie Media

- Strategically Leading & Visioning: Spearheading comprehensive business strategies to drive growth and operational efficiency.
- Overseeing Operational Excellence: Manage company operations to optimize resources and processes, enhancing profitability.
- Leading & Developing Teams: Foster a culture of excellence and innovation, enhancing team skills and performance.
- Managing Financials: Direct financial strategies, including budgeting and forecasting, to maintain and improve financial health.
- Acquiring & Retaining Clients: Strengthen client portfolio through strategic marketing and relationship building, boosting retention rates.

Managing Director

Overseeing all operations, strategic vision, client acquisition and retention.

Executive Director

- Managing strategic objectives and expansion plans for career development and marketing branches with a specialised focus on LinkedIn.
- Growing our current client portfolio.
- Conducting market research for insight discovery and client competitor analysis.

Head of Business & Research

- Focused on strategic corporate brand growth.
- Developing corporate brand communications. 
- Executing digital PR plans for clients and corporate objectives.
- Overviewing new client acquisition and client management.

Business Development

InPeak

Marketing Director

Working alongside senior leadership of this fast-growing Web 3 education platform bringing together industry leaders in the "LinkedIn meets Masterclass" of Web 3.
- Over 60,000 women across the globe in under a year
- Growth from 50 to 500 sign-ups on average per day
- Industry leaders from Fortune 100 companies as partners, investors and speakers

Marketing Associate

Azalea Luton

Azalea is a Luton-based project that aims to serve and support women and children caught in sexual exploitation.
I am part of the front-line team, helping during drop-in sessions for the women to access resources like meals, clothing, toiletries and one-to-one assistance. Also working on the "Voices" Magazine with the Comms team, a new project by Azalea looking to provide a platform for key stakeholders to share their stories and perspective of their relationship with our organisation.

Communications Consultant

I've continuously worked as a consultant throughout my career for brands across a broad range of industries including digital for Pandora Jewellery, Land Rover, MG British Motors in the DR among many others. My strong suit is in strategic development, target audience definition, brand identity/brand launch, commercial offerings and digital brand strategy.

Marketing Strategy Consultant

Middlesex University

- Aiding Dr Athina Dilmperi in her research on celebrity endorsement and sustainability. 
- Working on a systematic literature review for the research project.

Sustainability Research Assistant

- Aided Dr Simon Manyiwa and Dr Zhongqi Jin in their research project focused on consumer behaviour patterns in response to comedic violence. 
- Worked on global data collection through digital channels.

Graduate Research Assistant

SourceChain

- Lead market research for strategic growth, evaluating potential international markets including launching in the Luxembourg market. 
- Defined and analyzed consumer profiles for current markets. 
- Helped the marketing department in the creation of key pieces for the complete rebranding of the group into SOURCECHAIN (previously known as Endorsed Group)

Strategy Intern

BONA S.A

- Directing ongoing market research focused on increasing brand loyalty.
- Reached 101% sales objectives through corporate brand strategy for main brand Pizzarelli. 
- Achieved sales increase by 15% in 27 branches due to executed strategic plans.
- Instituted KPIs, reporting monthly progress to key shareholders.
- Designed quality management systems for all outputs working in unison with the    
  Quality and Operations Department.
- Lowered rotation levels and boosted operational employee satisfaction with the creation of 
  incentive programs. 
- Established all budgets, costs and sales projection. 
- Defined CRM strategy and loyalty programs for all four brands.

Head of the Commercial Department 

- Directly involved in strategically developing one of the Group's strongest brands: Trattoria Pizzarelli. 
- Sales were boosted by 15%, and children's visits doubled during promotional campaign.
- Worked in the design and execution of all activations related to the brand.
- Lead new product development, including the creation and implementation of new menus across stores. 
- Established sales, budget forecasts and goals to meet corporate objectives.

Senior Commercial Manager

Cap Cana

- Overviewed the brand’s integrated marketing communications.
- Fully responsible for all brand content and advertising in both online and offline channels across the globe.

Strategic Consultant and Content Manager

Young & Rubicam

- Managed advertising campaigns for beverage brands within Anheuser-Busch’s 
  portfolio. Including Malta Bohemia, obtaining #1 in sales after its launch campaign.
- Working on market and field research for the strategic development of brand communications.
- Contributed to attaining the Philip Morris International account after leading strategic 
  development for a brand pitch. 
- Boosted readership and subscriptions by over 25% of the Listin Diario newspaper, specifically in audiences ages 18-25.

Senior Account Executive

Executive Director chez Smart Cookie Media

With over a decade of experience in research-driven marketing, I am the Managing Director at Smart Cookie Media. We help brands and business leaders develop their thought leadership and build trust online through engaging content. 

We see brand advocacy as an art form and use our expertise in understanding the impact of technology to create solutions in digital marketing that cut through the noise of the online world.

As a strategic marketing specialist and former WPP employee, I have worked across industries with brands like Anheuser-Busch (Corona Beer, Presidente Beer, The One Beer, Malta Bohemia, Malta Morena), Steinway & Sons Pianos, Jaguar Land Rover, Trident Gum, and NuroKor Bioelectronics, among many others. At Smart Cookie Media we produced an award-winning documentary which highlights the how technology has shifted consumer behaviour. Check it out at www.smartcookiemedia.com/doc

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