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Product Experience Manager

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Senior Manager, Professional Services

GoldenComm

My role at GoldenComm can best be described as an outsourced CMO. I worked with a wide range of clients to advise on issues such as SEO, UI/UX, and Digital Marketing Strategy. Daily activities included:
•Working with developers to build landing pages,  improve User Experiences and integrate web technologies.
• Teaching everything from Data Analysis to Photoshop at weekly meetings.
• Creating assessment templates, forecasting calculators, and other material for internal processes.
• Managing Ad spend across multiple digital media channels like Google, Facebook, Reddit and DSP’s.

Online Marketing Analyst

Steadfast Results

I started working with Steadfast as an SEO Specialist, but quickly stepped into a management role wearing many hats such as account manager, project manager, strategist, designer and others.  Daily responsibilities included managing a remote team to build sales funnels, design websites, run digital marketing campaigns, and manage the digital presence of over 80 clients. Noteworthy achievements include:
• Advising eCommerce businesses on improving online store performance.
• Building and sustaining relationships with 30+ clients at a time.
• Building out our project management system to manage 70+ active projects at a time.
• Growing our team from 5 to 14 employees.
Interviewing and hiring positions for Content Coordinator, Paid Media Specialists and Digital Strategist roles.
• Evaluating company expenditures and reducing yearly costs.
• Building a fun company culture to help retain and attract staff.

Digital Strategist

The Digital Cafe

I coordinated and taught a team of 6 associates how to run Social Media and Google Ad Campaigns. I developed the standard operating procedures manual and project management workflows. Accomplishments include:
• Helping write and produce a video campaign that reached over 1 Million People.
• Managing $25K Monthly ad budget for regional governments.
• Writing and storyboarding digital advertisements for consumer brands.
• Helping businesses plan their tech stack.

Multi-Media Business Manager

Workstations Pty Ltd.

I was responsible for creating, managing, and publishing content to the company blog. I worked with journalists to compile over 100 articles about office design and the future of work. I worked with various tools to monitor the social media presence, and reach. Using Wordpress and Instapage I built several websites, including a blog and a handful of lead generation websites.

It was here that I really developed my capabilities working with senior website developers, SEO specialists and Website managers.

Digital Marketing Manager

Self Proclaimed Evangelist of "Atomic Habits" by James Clear. Currently learning Advanced Excel Formulas and models of Project Management.


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