-Currently part time at Hydrow managing their YouTube channel
-Freelance for Conversations with Calvin

Freelance YouTube & Social Media Strategist

MrBeast

Creative, Writer's Room | Vertical Platforms (Project)

The Arena Group

• Accomplishments: Increased Sports Illustrated’s YouTube channel's views by 148% YoY, increased subscribers 300% YoY, built a YouTube Shorts strategy across portfolio of channels, resurrected social media accounts for 3 major action sports brands 
•Oversaw the strategy and operations of 20+ YouTube channels with millions of subscribers (SI, SI Swimsuit, Surfer Magazine, Powder Magazine and more)
• Oversaw the strategy and operations of social media accounts with millions of followers (FB, Twitter, Tik Tok, Instagram) for Surfer Magazine, Powder Magazine, Bike Magazine)
• Coordinated closely between different stakeholders (i.e. video, social, editorial, sales, marketing)
• Built robust content protection operation for Arena Group IP with YouTube's ContentID system
• Executed the upload/publishing and optimization of content to their assigned YouTube channels 
• Optimized titles, tags, descriptions, cards, playlists, thumbnails and other content/features across the channels
• Monitored and drove conversation and engagement across YouTube content and channels

Director, YouTube & Social Media Strategy

Oracle

• Accomplishments: Educated 100s of digital marketers with custom best practices seminars, created a Demand Gen plan to increase event attendance by 30% on YouTube
• Collaborated strategically with Product Marketing and Product Management senior leads to understand our products, campaigns, customers, and to maximize the effectiveness and impact of our YouTube presence to tell the Oracle story on a global scale.
• Developed, implemented, and articulated a new editorial policy and content strategy for Oracle's Corporate YouTube channel.
• Developed and maintained a high level of brand consistency
• Established, maintained, and enforced process governance over publication and management of video content.
• Collaborated strategically with social, corporate communications, brand, and PR teams to ensure consistency of tone, voice, brand, and message.
• Balanced the needs of individual product marketers and managers with the overall objectives of the wider Oracle presence on this most prominent of public channels.
• Served as principal YouTube subject matter expert and guru to teach marketers and product

Senior YouTube Channel Operations and Editorial Manager

• Accomplishments: proven record of growing channel from 3 million subscribers to 75 million subscribers, 4 billion views to 50 billion views. 
• Manages busy YouTube department with 6 channels
• Serves as a manager of the main WWE YouTube channel, The Bella Twins YouTube channel, WWE Germany YouTube channel, and WWE Music YouTube channel.
• Develops long term and short term strategies for WWE’s YouTube channels
• Functions as the primary liaison between the channels and WWE stakeholders, Google contacts, talent, and vendors
• Oversees WWE show brands including maintaining on brand identity and delivering on brand promises within YouTube
• Manages busy editorial calendar and social media accounts
• Analyzes real-time data and analytics to make editorial and programming decisions
• Manages creation and development of new YouTube series
• Writes titles, descriptions and curates content
• Manages content protection (CID) of all WWE assets

Senior YouTube Content Manager

• Serves as a manager of the main WWE YouTube channel, The Bella Twins YouTube channel, WWE Germany YouTube channel, and WWE Music YouTube channel.
• Functions as the primary liaison between the channels and WWE stakeholders, Google contacts, talent, and vendors
• Manages and develops social media presence on YouTube's community tab and Twitter account
• Oversees WWE show brands including maintaining on brand identity and delivering on brand promises within YouTube
• Manages video uploads and scheduling, and ensure complete quality control of assets
• Manages creation and development of new YouTube series
• Works within video management software to publish and curate content; add meta-data, apply graphics, annotations, for publishing on YouTube platform.
• Manages content protection (CID) of all WWE assets

YouTube Content Manager

Ovation TV

•	Managed the day-to-day publishing, production for all content areas of network’s website, YouTube channel and digital platforms
•	Produced/edited video, photo, interactive content and blogs for digital and social platforms
•	Worked closely with the marketing department, social media department and programming department to ensure all of the best practices are being used and information is being displayed correctly
•	Worked with the Sales department to develop and execute sponsorships across all platforms
•	Served as project manager for digital projects with a team of developers
•	Liaison between Digital and other departments to help ensure goals are met
•	Managed TVE workflow and deliver to VOD partners
•	Researched emerging technologies and trends

Manager, Digital Media

Digital Media Coordinator

Cruiser Advertising

managed media, video editor, photographer for local events, videographer, co founder, coordinated SEO and Youtube optimization

Media Manager and Operations Coordinator

docstoc

Optimized YouTube channel
Edited and created assets for CMS
SEO

YouTube Optimization Associate

Entertainment Tonight

Pitched and produced stories
Coordinated talent schedules
Videographer, field producer and story writer for etonline.com
Field producer for ET's syndicated television show
Wrote and directed special reels
Media Assistance
Organized digital media in Avid Assist and Avid Access
Logged, transcribed media
Assisted directors and producers in their daily stories

Production Coordinator

Media Assistant

YouTube Strategist | Social Media Guru | Content Manager | Digital Producer
17 years of experience

Taplio

Michael Loomis's Linkedin Analytics

Michael Loomis

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Michael Loomis's Linkedin Analytics

Michael Loomis

Want to drive more opportunities from LinkedIn?

Michael Loomis's Linkedin Analytics